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Connecting brands to
youth culture
Disrupt Media
Media Deck Q1 2016
Ⓒ COPYRIGHT 2016 DISRUPT / DISRUPT CREATIVE LTD - ALL RIGHTS RESERVED

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We are the Disruptive
Generation. The creators
of youth culture.

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The Disruptors.
Discover the
Disruptive Generation.
16 million 13-34 year
olds consuming media
each day.
We are the leading platform for disruptors, the 15% of
the population that create, curate and instigate.
Bloggers, artists, social media stars and youth brands
that influence the rest of the 16 Million millennials.

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Network.
Distribute.
How we get down.
Discover your brands
position in culture.
Ideas that entertain,
inspire and inform
Plug into influencers
and
We connect brands to youth culture.
By creating stories, content and distributing it to our
media network of 5 Million people and beyond.
Studios.
Develop.
Lab.
Discover.

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An audience
insight tool into
the Disruptors.
150 of the leading
youth culture
influencers.
Access data from a hyper targeted reach of
5 million The trendsetters, creators and influencers
across youth culture.
D-Lab
GenX20%
Nouveau
M
illenials50%
Mid Millenials 20%
Pro Millenials 10%
Rest of UK
Population
16+ Million
Millennials
Disruptive Gen
5m Reach

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We believe brands that
lead culture are more
successful than those
that follow it.
Set trends and break rules.

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Studio.
Connect to culture.
Get people hyped about your brand.
Brand
Strategy Content
Marketing
Media
Planning
Talent
Partnerships
Communications, brand strategy and content creation to position your
brand in culture.

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Our ideas drive fans, views and revenue.Over 100 million content views, 60 Million engagements and over 2+ million products sold for the likes Alize
KADrinks, House of Marley, Puma and more.

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+Created the first ever GrimeAwards ceremony
+We've released a Top 20 UKAlbum
+Created content with over 10 Million views
+Built the UK’s leading urban website and Mobile app
+Helped Diversity launch clothing brand FACE
+Built a collaboration with Topman x Jamal Edwards
We create culture.
We are not an agency. We’ve had over 100 million hits,
helped build the biggest urban music platform and
released a top 20 album….and we’re only just getting
started.

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Network.
Distribute, and deliver content to 5 million people and
beyond with our platforms, creators and influencers.
Our leading youth culture network plugging your content into websites, platforms, curators and influencers.
Plug into a network of 5 million.
Content
Production
Media Buying
+Ads
Content
Distribution
Influencer
Network
We leverage social profiles, Facebook pages,
influencers and leading websites to get your brand
in front of millions.

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KADrinks
Client : AG Barr
Projects : #AAA / The Rated Awards
Year : 2013-15
Integrated communication strategy,
influencer partnerships, content
development and media delivery.
Case Study.

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What we do.
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Video
Year 3 : The RatedAwards
+ 9% Sales Uplift Year 3
+ Brand sentiment 83% Increase
+ #RatedAwards 11.8M impressions
+ Trending #1 on Twitter for 24 hours
+ 16Artist Partnerships
+ 13 videos over 1 Million views
+ National Print Press coverage
In 3 years we’ve grown the
AG Barr brand into the
leading urban soft drink
and champions of the UK
Grime scene.

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What we do.
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Video
Campaign images

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Case Study.
Alizé
Client : Quintessential Brands
Project : #AlizeHour
Year : 2015
Integrated communication strategy,
influencer partnerships, content
development and media delivery.

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What we do.
15
Video
#AlizeHour
We servedAlizé a slice of culture
with #AlizeHour a content and
media campaign to drive
awareness which doubled their
sales in Tesco across December.

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Key Stats: 4.2 Million Reach / 1 Million content views /
800K Engagements /105% increase in sales WOW / 10
Content Partnerships /12K Clicks to website sales page
Media Delivery via Facebook ads
Delivery: 3x Videos / 3x InstagramAds / 10x Facebook
Ads / 2x Influencers /10x Media Partners
Case Study.

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Case Study.
House Of Marley
Client : House of Marley
Project : Brand Activation
Year : 2015
Driving product sales through an
Integrated communication strategy,
influencer partnerships, content
development and media delivery
across social channels andAll4.

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What we do.
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Video

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Campaign Stats
+130,000+ views on Influencer Vlog
+690,000 Snapchat content opens
+400+ competition entries
+2M social reach through influencer
seeding and earned media
+2 inspirational pieces of micro-
content filmed with Influencers
+1 Million impressions delivered
across paid media channels
+Campaign reach total 3million+
Delivery
+30” and 60”Ads
+All4Ads
+Youtube PreRolls
+Lead Vlog
+4x Influencers micro videos
+Fun for Louis Brand ambassador
+Social media activaron
House of Marley

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We stand to challenge the
status quo, break the rules,
and elevate the art of
marketing and advertising to
the next generation.
Fortune favours the Disruptive.

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Holla at us.
T: 020 3096 1335
E: holla@disruptltd.com
Studio Disrupt
The Ugli Campus
56 Wood Lane, London,
W12 7SB
Commercial
Faron McKenzie
Managing Director
faron@disruptltd.com
+44 (0) 7932 069967