The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.

1. GREEN PRODUCT DEVELOPMENT AND MARKETING Created By: Matt Spaulding President & Founder of Spaulding Communications