The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
19. 90%
Of info submitted to the
brain is visual
Images process
60,000x
faster than text
40%
of people respond to visual
information over plain text
@MATT_SILTALA
20. Videos on landing pages
increase page conversions
rates by
90%
Posts with visuals get
94% MORE
page visits and engagement
than those without
60%
of consumers are more
likely to click on a business
whose image appear in
search results
@MATT_SILTALA
25. 200,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
60 MILLION
Photos uploaded every day
20 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
Going Visual On
Instagram
@MATT_SILTALA
26. 70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image size: 600 x 800)
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
Going Visual On
Pinterest
@MATT_SILTALA
27. Going Visual On
Pinterest
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
@MATT_SILTALA
28. 62% 59% 42% 61%
Of brands
have Pin It
buttons
and Twitter’s ‘Tweet’ button
on brands’ product pages.
Of brands
have Tweet
buttons
Of brands
have Like
buttons
Of brands
have Google+
buttons
Pinterest’s ‘Pin It’ button is the
new “Top Gun” and has now overtaken
Facebook’s ‘Like’ button
@MATT_SILTALA
29. 1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
Going Visual On
Facebook
@MATT_SILTALA
30. Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@MATT_SILTALA
31. 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine queries
(per day)
60%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
Going Visual On
Twitter
@MATT_SILTALA
32. 300,000,000
Users
7 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for member
(Ages 45-54)
Going Visual On
Google+
@MATT_SILTALA
33. 6 Billion
Photos uploaded each month
Photos & Images get…
More Interaction
than other content
More Shares
than links
More Likes
50%
10x
7x
@MATT_SILTALA
34. WHIP YOUR
CONTENT MARKETING
PLAN INTO SHAPE
WITH THESE TIPS
@MATT_SILTALA
43. TRANSFORM CONTENT YOU ALREADY HAVE
Repurpose successful content you
already have into:
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
@MATT_SILTALA
47. Case Study
Jewish Boston • 20,000 page views
• Over 450 shares (info-graphic)
• 5,000 app downloads
• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston
@MATT_SILTALA
http://www.huffingtonpost.com/2014/09/11/schenectady-student-cat-photo_n_5806764.html
“You all may remember this viral image of a High School Senior who submitted his own personal photo of him and his cat for his senior yearbook. The photo went viral after his school denied him from using the picture and he tried getting a Petition signed so that his school would allow him to use the picture. The INTERNET LOVES CATS“
Movie: Princess Bride
Movie: Princess Bride
BIG NAMES WITH BIG FOLLOWERS TWEETING IT OUT
Even cats featured on the table were tweeting it out
drive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)
drive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)
”Nobody puts baby in a corner?” But with your logo, you definitely want it in the corner.
Dirty Dancing
Tastefully add your logo without going full Nascar on it.
those references .... links + Branding (avalaunch media) + keywords like interactive graphic = helping us rank and be relevant for EXACTLY what we offer ...
Ferris Bueller’s Day Off
Movie: WarGames
Movie: Back to the Future
Movie: Gremlins
Movie: Breakfast Club
Movie: E.T.
Movie: Top Gun
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ – These are the new stats source
http://timelinedimensions.com/timeline-dimensions-infographic/ -- verification source of these measurements
Wendy’s and Oreos
http://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ – verification of these stats
Movie: Weird Science
Movie: Indiana Jones
Movie: Ferris Beuller’s Day Off
Movie: The Terminator
Movie: Stand By Me
Movie: Back to the Future Part 2
Movie: E.T.
Movie: Star Wars Empire Strikes Back
Movie: Broadcast News – James L. Brooks film with William Hurt
Movie: Where The Buffalo Roam – Bill Murray as famous journalist and writer Hunter S. Thompson.
Movie: American Werewolf in London
Not only did the New York Times and the Bostinno publish information on the cocktail infographic, but also, Whole Foods tweeted about it! Here are some other important numbers:
20,000 page views for Passover pages
5,000 app downloads
content viewed over 13,000 times
3,700 content downloads
infographic shared over 450 times