Presentation given during Pubcon Austin 2018 on Visual Content Marketing

2. About me.

3. About me.

4. Some of our clients.

5. I love visuals.

8. There’s so much beauty in our world.
Find the corners that speak to your
brand and share them with your
audience.
www.insights.newscred.com/visual-content-marketing-2017

9. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

10. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

11. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
Don’t get left behind

15. Think Beyond - MailChimp

16. I really hope this gets likes
and links

17. I really hope this gets likes
and links
Lets Stop
Thinking
Like This

18. Lets Start Thinking Like This - ReMax

19. Getting the Most Out of Your Visual Content
Blog Banners
White Papers
PowerPoint
Social Content
Website Banners
MicroGraphics

20. Case Study

21. Infographics White Papers

22. Leverage Your Content for
MAX Capacity

23. Blog Content
Social Ads
Paid Ads
The Follow
Up Strategy

24. Campaign
Strategies

25. Plan Out
the Topics

26. Recurring Topics

27. Once the topics
are established, a content
campaign can be
structured
and planned around each
topic with a variety of
content created.

28. This is going to help brands
foresee trends and be
prepared.

29. Continue to Think
Beyond the Normal

31. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.

32. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.

33. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.

35. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them

44. THANK YOU