Personal Branding expert Matt Prince talks to the International Association of Emergency Managers about the importance of personal branding.

1. BRAND YOU
KEYS TO A SUCCESSFUL PERSONAL BRAND
IN THE DIGITAL WORLD
#IAEMETC @MATT_PRINCE

2. WHAT IS IT?

3. ®

4. NAME
IMAGE
ONLINE
ID
PERSONAL
BRAND
NETWORK
REPUTATION
#IAEMETC @MATT_PRINCE

5. PERSONAL
BRAND
THE DEFINITION OF YOU
AS DEFINED BY OTHERS.
#IAEMETC @MATT_PRINCE

6. YOUR BRAND IS NOT WHAT YOU DO.
BUT WHAT PEOPLE THINK YOU DO.
#IAEMETC @MATT_PRINCE

7. WHY IT’S IMPORTANT

8. IF RESUMES DIDNT EXIST,
ARE YOU CONFIDENT YOU COULD GET A JOB?

9. COMPANIES ARE
BECOMING MORE
LIKE INDIVIDUALS
& INDIVIDUALS ARE
BECOMING MORE
LIKE COMPANIES.
CEO
SOCIAL MEDIA MANAGER
PUBLICIST
SALES
ASSISTANT
INTERN
#IAEMETC @MATT_PRINCE

10. COMPANIES ARE
BECOMING MORE
LIKE INDIVIDUALS
& INDIVIDUALS ARE
BECOMING MORE
LIKE COMPANIES.
AS A
MARKETER, THE
BIGGEST AND
MOST
IMPORTANT
CLIENT YOU
WILL EVER HAVE
IS YOURSELF.
#IAEMETC @MATT_PRINCE

11. SECRETS OF
PERSONAL BRANDING

12. SET A FOUNDATION

13. FIND YOURSELF:
S.W.O.T. ANALYSIS
CREATE A ROAD MAP:
BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?
DEFINE SUCCESS

14. MAKE AN IMPRESSION

15. LIVE EVERY DAY LIKE YOU ARE ON
A FIRST DATE.

16. MAKE AN IMPRESSION:
BRANDING TOOL KIT:
ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA
PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS
MIRROR YOUR VERSION OF SUCCESS

17. GET SOCIAL

18. SOCIAL MEDIA IS NOT A BRAND STRATEGY.
IT’S A TOOL.

19. AN AMERICAN REVOLUTION. LIKE A ROCK.
CHEVY RUNS DEEP

20. THE BEST PERSON EVER.
BLOG

21. MY WORK MY HOME MY GRAND CENTRAL MY EXPERTISE
BLOG

22. DO SOCIAL RIGHT:
THE IFE IFE RULE:
PRIORITIZE
INTERESTING, FUNNY, EDUCATIONAL,
IMPRESSIVE, FLATTERING, EMBARRASSING

23. TAKE IT OFFLINE

24. TAKE IT OFFLINE:
NETWORK
GARDEN

25. REPETITION OF
REPUTATION

26. REPETITION OF REPUTATION:
REPETITION
REPETITION
REPETITION

27. IF RESUMES DIDNT EXIST,
ARE YOU CONFIDENT YOU COULD GET A JOB?

28. THANK YOU
Q&A
HTTP://WWW.MATTPRINCE.ME
#IAEMETC @MATT_PRINCE