Reduce Impact of Troublesome Memory Using Submodalities

Tonight is personal development, not therapy

Before we begin
Those with mental health issues or
medical conditions should refrain from
participation of the exercises
This is not a lecture in neuroscience
IEMT is a complementary therapy

What we are covering
 The different types of memory
 Belief systems
 Mind tricks and perspective
 Memory and time
 Memory Sub-modalities
 Understanding panic attacks
 IEMT and it’s applications

Client Work
 Specialise in social anxiety
 Trauma recovery
 Helping people to become productive
 IEMT Training

So why I Do I These Talks?
 Because people are in pain, and they don’t have to be.
 The NHS provides amazing services, however waiting
lists can be long.
 By learning and applying these techniques, it can
radically improve your quality of life
 Put you into a position of control

My own personal mission
 Hopefully some of what I share can be of help.
 I want to teach these skills to as many people as
possible
 So people can lead a life with less pain and more
enjoyment

Past success stories
 A guy went for an “embarrassing” GP appointment and had
an early prostate cancer diagnosis.
 A women finally let go her past marriage, met a new
partner and they are expecting their first child
 A guy spoke with his brother for the first time in 8 years
 A women passed her driving test after 15 previous attempts
 Plus so many more

The 4 exercises we are doing
 Reduce the impact of a troublesome memory
 Help to resolve a ruminating memory/issue
 Reprocess a upsetting memory
 Reduce an unwanted emotion

Sensory Memory
 Stimulus from the outside world
 Sights, sounds, tastes etc
 Huge amount of data to process
 Most is lost or not remembered
 Things of importance are passed
to short term memory

Short Term Memory (STM)
 Also known as working memory
 STM takes sensory information
and links it to something in long
term memory (smell of your
favourite food or bad drink)
 Information is stored for about 20
seconds and it can hold 5-9 items

 It is like the display on your
computer screen. Documents
and web browsers.
 This information is then
processed and then passed to
long term memory (LTM) to be
stored, or it is forgotten.

 Certain information is more likely to
be passed to LTM. Content seen as
important or of potential threat.
 Other information you can rehearse,
such as revising for exams.
 This rehearsal and committing to
LTM process is called memory
consolidation.

Long Term Memory – Implicit
 Implicit means you can
not consciously access
them
 This emotional
conditioning and motor
skills
 There is no emotional
connection to them

Long Term Memory – Explicit
 Explicit memories can be
consciously recalled
 There are two types,
episodic and semantic.

Long Term Memory – Semantic
 General knowledge and
non-personal
information.
 Numbers, colours,
countries etc
 You can recall them, but
there is no emotional
connection.

Long Term Memory – Episodic
 These are your life
defining moments
 Getting married
 Graduating
 You can recall them and
you have an emotional
connection.

Amygdala
 Almond shaped
 FEAR
 Regulation of emotions
 Encodes sensory information
 The more emotion/arousal/stress, the more sensory
information is encoded.

Hippocampus
 Greek for seahorse
 It is responsible for putting
a date stamp on memory
 It holds onto the memory
for a while, before passing
it onto long term storage
 Increased levels of
stress/emotion/arousal
impairs its function.

Stress/anxiety/emotion
Ref: NHS Traumatic Stress Service

A nice memory
 Encoded and stored with a
date stamp in ok detail.
 Available for you to
reconstruct whenever you
want to think about the
event.
 Usually a picture and
objective (looking at event)
 You will also be aware that
this is an event from your
past.

What is a traumatic memory?
 May be in rich detail, a
movie and subjective
 A time stamp may not be
encoded
 You may not be aware
that this in the past and
over with.

What is a traumatic memory?
 As a result your brain will be working as though the
event is about to happen again now.
 You will be aware that you are on “red alert” and that
you will react suddenly to “cues” or “triggers” that are
possible reminders of the traumatic event.
 People can seem always “on edge”, nervous, shy and
always under threat.

Stress/anxiety/emotion
Nice Traumatic

Minimised Windows
 A traumatic memory can be considered as a
minimised window on your computer
 It is there, not filed away properly
 Can be easily open by triggers
 Can cause flashbacks and intrusive thoughts, like
pop ups.

So Why Do We Have Memory?
 To keep us alive and away from danger
 We remember what we have learned, especially if
it is a threat to our safety
 So we know how to act, feel and respond to stimuli
and our surrounding.

Early Development
 Our formative years are
aprox 4-12 years old.
 We are building up our
store house of long
term memories.
 We create our maps of
how to react to
situations.

Initial Sensitising Event (ISE)
 When we experience things for
the first time (ISE) often high
emotion (can lead to not being
processed properly)
 It is like clicking on an advert
online. We then get targeted
with similar information.

Belief Systems
ISE
Thoughts
Gut Reaction
Feelings
Avoidance
Anxiety

Problems in the Present
 What you learned as a child was relevant when you
were young, however not so much now.
 These irrational fears are cognitive dissonance
 What’s wrong with me? It causes massive
frustration

Trigger - You are Giving a Presentation

Solutions
 Counselling to try and understand the issue (NHS)
 CBT to reinterpret what is being processed (NHS)
 Exposure therapy to the stimuli (NHS)
 Alcohol and drugs for courage
 Intervention work including NLP, Hypnosis and IEMT
 Training in the skill set

Mind Tricks
Is seeing really believing?
What if we see things incorrectly
Or if we all see things differently?
We are seeing our experiences, not just
what is there

So why it is important to know?
Because as humans, we try to make
meaning out of things.
However, most things are random,
you have no control and there isn’t
any meaning to it.

Is Time Moving More Quickly?
 Three theories are;
 David Icke says “We are living in a vortex that is
controlled by our reptilian overlords and it is simply
speeding up”
 That we review time at certain points and see a year as
a percentage
 We are simply creating less long term memories as we
age

A year as a %
 When you are 10, 1 year is 10% of your life
 When you are 50, 1 year is 2% of your life
 We think of a year at two points in time: NYE and
birthdays

Less Long Term Memories
 Another theory is that we are producing less long term
memories
 We tend to live rather routine lives and therefore don’t
create as many long term memories as when we were
young
 Be creating more, it would make time seem longer in
retrospect

Make Nice Long Term Memories
 Do things that are different
 Has elevated emotion (excitement, pushing
boundaries)
 Also work to reduce your anxiety so you can be more
present
 Put the phone away and engage with the sensory
information

What Does All This Mean?
 If our memories are not accurate
 And we are the people we are because of our memories
 Then we can consciously access these life defining
moments and reprocess them
 Which allows us to make decisions in the present based
on evidence, not emotion or past associations.
 Reduce our stress and anxiety levels and live a happier life

Create great change
 By learning and applying these tools to old
memories you can start to break down
patterns and beliefs.
 See it as an opportunity to change your
actions!
 Reduced emotions + action = massive change

Are you 180 Degrees Out?
 From my experience I have found that a lot of people
are 180 degrees out when trying to solve problems
 People who live in the past
 People who live in the future
 People who are trying hard to be “present”
 All are escapism

Positive Personal Development
 To actively work on past negative memories and
emotions
 Whilst constantly adding new long term memories.
 Choose a direction in life, use IEMT on blockages
 Carefully monitor yourself so you can measure the
changes

The 3 ways to change memory
You can manually reduce the sensory
information
You can manually introduce a time
stamp and extra content
You can reprocess it using IEMT

What is a Memory?
Sensory info
Time stamp
Kinesthetic
Understanding

Submodalities (sensory info)
 Is the picture black and white or colour?
 Is the picture near or far?
 Is the picture 2D or 3D?
 Is it a still picture or a movie?
 Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
 Does it have sound?

Exercise Part 1
 Work with someone and ask them to think of a troublesome memory.
Ask them;
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it near or far away?
Out of 10, how strong is the emotion?

Exercise Part 2
 Now begin to change the submodalities.
 Picture or a movie? Change it
 Does it have sound? Make it quieter or louder
 It is subjective or objective? Change it
 Distance? Move it closer and further away
 Out of 10, how strong is the emotion? Observe

Submodality Work
 If your memory is a movie, associated, bright, close
and with sound
 It will have a much higher emotional impact (0/10)
 At home you can experiment with your own
submodalities to lessen the emotional impact
 Make sure to record things and what progress you
make

Ruminating Memory (time stamp)

Ruminating Memory/Decision
 We often ruminate on memories such as:
 Leaving a job/not taking a job
 Leaving a partner/staying in a relationship
 Not going to university
 Saying the wrong thing to someone
 I wish I had done something different
 We imagine what we missed out on

Ruminating Memory/issue
 Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
 Then then loop and start at the same point again.
 Thinking about something does not help! People often
go “internal” and problems worsen.
 Instead, we need to create an exit and put it in it’s
place in time.

We Achieve This by Adding Time & Content

Family, job, friends, great life

So, when you think of not going to
uni now, what is it like?

Your Turn
 With a partner, ask them if they ruminate on a memory
or decision.
 Asked them what positive things they did afterwards in
time blocks (not consequences of the issue)
 Keep adding time and content until you reach the
present day
 Then ask when they think of the memory now, what is it
like?

Time Jumps
Present
Day
Memory
Day Week Month Year Year Year

Panic Attacks
 Panic is a future based issue. We are worrying about
what is going to happen.
 We project our future through past experiences.
 What if what if what if? We catastrophise and cause
overwhelm
 People then start to worry about having panic attacks,
which is a problem in itself

Panic Attacks
Prevention is better than cure . Close the
open tabs!
By working on your old negative memories
and issues with the tools you learn tonight,
it should alleviate a lot of anxiety
That will then prevent it from developing
into an attack

Reduce Panic – Mindfulness
One thing you can do, is to practice
mindfulness.
Simply start saying what is around you.
Bring your attention outwards, instead
of inwards

Reduce Panic – Physical
Also create physical sensation. Simple
technique is to rub your toes inside your
shoes
Daily exercise, reduce caffeine, less screen
time
Another technique is to tap out the rhythm
of the anxiety, then consciously lower it

Reduce Panic – Breathing
The best way to control anxiety is to
control your breathing
4 – 6 – 8 works well, but doing this can also
cause anxiety
What I do is expel all the air out of my
lungs for as long as I can. I do this 6 times.

IEMT (Intergral Eye Movement Therapy)
 Emotional imprinting occurs when a person
lays down a new kinesthetic response to an
experience. This teaches the person how to
feel about certain things.
 IEMT addresses and resolves the question,
"how did this person learn to feel this way
about this thing?"

Changing Perception & IEMT
IEMT allows the client to observe life
defining moments from the perspective
of who they are today
The emotional connection, significance
and visual recall all tend to diminish
and have predictable outcomes.

Exercise – Memory 1
 With a partner, ask them if they have a negative
memory
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion

Hold the Memory, Move the Eyes
6
6
6

Predictable Outcomes
 The memory is harder to retrieve
 Movies turn into a picture, or at least broken up
 Pictures are harder to get, seem faded out
 The memory seems further away
 The emotion level drops
 The memory loses significance

Exercise – Memory 2
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion
 Move the eyes x 6
 Recalibrate
 Hold what is left - Move the eyes again x 6

Finding the Imprint
 IEMT does NOT work on emotion
 It does however use emotion to locate the
imprint, which you then use the IEMT
process on
 This can be used for anticipatory events, such
as job interviews, presentations, going on a
date etc. Or just unwanted emotions!

Unwanted emotions
Anxiety and stress are not real emotions,
they are an overstimulation of the nervous
system.
Instead, good emotions to use are; guilt,
regret, anger, frustration.
We often have guilt and anger cycles.
Always anxious!

Exercise
 With a partner, ask;
 Do you have an unwanted feeling about an upcoming
event?
 How strong is the emotion when you think of it? ( /10)
 How familiar is this feeling?
 When was the first time you can remember feeling this
way?
 Allow them to locate the memory, then move the eyes

Result
 When you now think of the upcoming event
 It should seem less scary
 More manageable
 You should be able to think about what you can do
 And it should be less overwhelming

Can I Do This on Myself?
 To get the best results I recommend you work with a
certified IEMT Practitioner.
 Failing that, teach someone what to do to you.

Why I Love IEMT
 Having used different therapy models, I just love the
way IEMT works
 It is content free, which means you DO NOT talk
about the content, just the structure
 It works with most of the people, most of the time

IEMT Training
 I run 2-3 trainings per year in London
 I get 2 types of people attending;
 Those who are therapists and want to add to their
skills, or want to get into therapy
 Those who just want to work on themselves

Private Sessions
 I offer in person sessions from my clinic in London
Bridge
 Also sessions online
 I see people for 2 – 3 sessions max
 Anxiety, trauma, PTSD, emotional problems
 I basically “Marie Kondo” your head

Thank you
 Thank you for your time
 I hope you enjoyed the talk and got some useful
information
 I hope to see you again for future talks and
presentations
 Please do rate and give feedback for this event

Keep in Contact
Facebook: Themattkendall
LinkedIn: Matt Kendall
YouTube: The Matt Kendall
Email: matt@iemtacademy.com

Reduce Impact of Troublesome Memory Using Submodalities

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