2. What I am Going to Cover
What is a following?
Examples of followings on different platforms
How to generate and repurpose content
How to start your own following
5. Interesting Talks London
To provide a platform for speakers
A well managed and structured event
For like minded people to get together
Not a high pressure selling environment
Outstanding value for money
Every event to be a certain standard of
quality
8. What I do
I have been named as one of the most successful
Meetup Organisers in the World
Interesting Talks has been chosen to represent the
UK for Meetup’s global marketing campaign
I now work as a consultant for Meetup owners and
small business on how to grow a following.
10. So what are the benefits?
Having a following puts you in a position of influence
You are aligned with similar values
It allows for interaction between the you and the
followers
Presales allow you to develop new products/services
You can really get stuff done and make a difference in
the world
11. So what are the benefits?
It is quick and easy to do market research
Tribe members actively promote you/your company on
your behalf
It make a lot of traditional sales techniques redundant,
especially cold calling and outbound advertising
Creates an unending supply of super highly qualified
clients who want to work with you
12. So why the rise of followings?
People have a need to belong
The family unit is breaking down
More people are living on their own,
even if they live with others
(flatshare)
Organised religion is on the decline
Much easier than before, social
13. What Makes a Great Leader?
Backstory
Likeability
Offers hope
Is on a mission
Has strong viewpoints
Has stage presence/charisma
71. Nutritionist – News Related
Is drinking vinegar the next lemon water?
East West divide. Asian cultures more
interested in nutrition
American College of Cardiology and coconut oil
USDA announces revision of Nutrition Facts
label for meat and poultry
72. Nutritionist – Seasonal
Get fit for summer
Seasonal foods
How to keep the lbs off at Christmas
Healthy pancakes
Summer cocktails
Fatigue busting winter soups
73. Nutritionist – Evergreen
How to avoid gluten
How to cut out sugar
The right supplements for you
The healthiest oils
Signature recipes
Food intolerances checks
74. Nutritionist – Answer Questions
What is the best way to lose weight?
What supplements should I take?
What is the most effective diet?
Should I do cardio or weights at the gym?
What should I eat before and after working
out?
77. Repurposing Content
Livestreams can be saved as a video
Videos can be released as a podcast
Podcasts can be transcribed into a blog
Blogs can be broken down into tweets
78. Turnings Fans into Customers
Know
Like
Trust
Buy
Continue to buy
Recommend you to others
79. Creating Funnels
Sales funnels are a way of automating your
marketing
A funnel can deal with one new prospect per
day, or thousands. Without you having to do
any extra work
The more people know and trust you (and
your products and services), the more they will
spend with you
85. Build Your Own
What are your values?
What is your message or cause?
What are your skills?
86. Build Your Own - You
Who are you?
What do you stand for?
What do you stand against?
What makes you different?
87. Build Your Own - Cause
What is the cause you believe in?
What do you want to do about it?
What do you want your followers to do?
88. Build Your Own – Vehicle
What vehicle or platform do you want to
focus on?
Podcasting, livestreams, talks, books, blogs,
twitter, Facebook, Youtube
89. Build Your Own – Followers
Who is your perfect follower? List details
about this person.
Where do your potential followers
congregate?
How can you approach them?
90. Build Your Own – Content
What is going to be the focus of your content?
Reviews
News related
Seasonal
Evergreen
Demonstrations/lectures
Answering people’s questions
92. Action Points
First get clear on who you are
Investigate other similar tribes to see what is
working and on what platform
Prepare content and schedule
Design your own funnel system
93. Final Tips
Maintain consistency and highest levels of quality
Never take your tribe for granted
Focus your attention between taking care of your
current members whilst always recruiting new ones
Work with them to develop new products and services
Never assume what people want. Ask them!
94. Feel overwhelmed?
This is a lot of information to take on
It can be a struggle to do it yourself
If this is the case, I can help you!
95. Let me help you
I offer a one off consultation
It lasts 90 minutes and it is recorded (on Zoom)
We go over what you are doing, or what you are
planning to do
I give you honest feedback with actionable steps
96. Let me help you
Next year, I will be charging £497 per session
Today, if you want to work with me, I will offer you a
session for just £97.
Come and speak with me afterwards.
matt@interestingtalks.co.uk