This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
4. @duckymatt
It must include:
• A villainous self portrait
• Your name
• Your villain alter ego name
• Something interesting about your alter ego
• The most despicable thing you’ve ever done
CREATE YOUR OWN
VILLAIN TRADING CARD
23. @duckymatt@duckymatt
“I’ve learned that people will
forget what you said, people will
forget what you did, but people
will never forget how you made
them feel.
MAYA ANGELOU
39. @duckymatt
People will tend to conform to the dominant ideas of the group,
reducing the breadth of original solutions.
@duckymatt
COLLABORATIVE FIXATION
Article source: http://onlinelibrary.wiley.com/doi/10.1002/acp.1699/full
42. @duckymatt
BAD IDEA
Article source: https://www.forbes.com/sites/jaymcgregor/2015/07/31/5-depressing-gadgets-that-make-you-question-humanity/?ss=lists
45. @duckymatt
Telling a good idea
from bad is harder
if you don’t define
what good is
Article source: http://www.huhmagazine.co.uk/8094/a-performance-artist-is-spending-2-days-looking-for-a-needle-in-a-haystack
53. @duckymatt@duckymatt
“Humour is an essential part of
spontaneity, an essential part of
playfulness, an essential part of
the creativity that we need to
solve problems, no matter how
‘serious’ they may be.
JOHN CLEESE
Quote source: https://www.youtube.com/watch?v=Pb5oIIPO62g
60. @duckymatt
THE GOOD THAT LIES WITHIN
Consider the attributes of your evil ideas
Based on each attribute, think of ideas for improving their experience
What would that look like for them?
64. @duckymatt
FILLING OUR EMPATHY MAPS
• Now, what do they THINK and FEEL?
• What are their pains?
• What are their gains?
• What’s going to motivate their behaviour?