Responsive Web Design Principles for Mobile-First Content
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My slides from On The Edge Birmingham 2014 on 3rd July 2014 (#edgebrum). My talk was about the principles of responsive web design with real world experiences of how Cyber-Duck approached responsive design for our own website.
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Responsive Web Design Principles for Mobile-First Content
- 3. ADAPTING TO A RESPONSIVE WEB DESIGN
- 4. HOW DO WE DEFINE RESPONSIVE?
- 5. To react quickly and positively. http://goo.gl/hMFzFm
- 6. Responsive web design is a design approach that aims to create interfaces that react quickly and positively to the user’s conditions.
- 7. ARE YOU BUILDING A BARRIER TO YOUR USERS? Image Copyright: Michael White Productions & National Film Trustee & Python (Monty) Pictures
- 8. PEOPLE WILL ACCESS OUR WEBSITES IN WAYS WE HADN’T EVEN CONSIDERED YET Image Copyright: Walt Disney Pictures & Tim Burton Pictures
- 9. THE PREVIOUS STATE(S) OF OUR OWN WEBSITE “DESKTOP” SITE (2011) “TABLET” SITE (LATER 2011) *Not to scale :) “MOBILE” SITE (2012)
- 10. OUR SEPARATE MOBILE WEBSITES: A STOP-GAP STRATEGY
- 12. 3 FACTORS Image Copyright: L.A. Films & Home Box Office (HBO)
- 13. MULTIPLE CODE BASES 1 CONTENT STRATEGY 2 KNOWN UNKNOWNS 3
- 15. 4 PRINCIPLES FOR RESPONSIVE DESIGN Image Copyright: Warner Bros. & The Guber-Peters Company & PolyGram Filmed Entertainment
- 16. CONTENT PARITY Credit: http://wtfmobileweb.com/ THE SAME CONTENT SHOULD BE AVAILABLE ON ALL PLATFORMS 1
- 17. SPEED MATTERS BECAUSE PERFORMANCE AFFECTS EVERYONE 2 Image Copyright: Universal Pictures
- 18. FUTURE FRIENDLY See: http://futurefriend.ly/ CUT DOWN ON MAINTENANCE AND SUPPORT KNOWN UNKNOWNS 3 Image Copyright: Universal TV
- 19. ACCESSIBILITY STYLES, BACKGROUNDS AND JAVASCRIPT ARE PROGRESSIVE ENHANCEMENTS 4 Photo Credit: Neil McKenzie: http://www.flickr.com/photos/furbyx4/2968376257/
- 20. People will forget what you said. People will forget what you did. But people will never forget how you made them feel. MAYA ANGELOU Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg Source: http://mayaangelou.com/news/13/
- 21. CONTENT PARITY 1
- 23. You don't get to decide which device people use to access your website. KAREN MCGRANE Source: http://alistapart.com/article/your-content-now-mobile Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
- 25. 1
- 26. RESEARCHING CONTENT STRATEGY SPEAKING TO EXISTING CUSTOMERS GOOGLE ANALYTICS CRAZYEGG LEAD FORENSICS 1 Image Copyright: Warner Bros.
- 27. OUR CONTENT DEFINES THE LAYOUTS WE NEED ! NOT THE OTHER WAY AROUND 1
- 28. SPEED MATTERS 2
- 30. If you were data roaming on an iPhone, at $9 per Mb data roaming, that web page would cost me $785 to look at on my iPhone! ANDREW CLARKE http://alistapart.com/article/dao/ Photo credit: Jeffrey Zeldman: http://www.flickr.com/photos/zeldman/12621077243 Source: http://dandelion-burdock.com/articles/view/the-weight-of-the-web
- 31. DOES RESPONSIVE = POOR PERFORMANCE? Credit: Guy Podjarny - Creator of Mobitest: http://www.guypo.com/mobile/what-are-responsive-websites-made-of/ 2
- 32. To react quickly and positively. 2
- 33. IT’S EASY TO CONFUSE IMPLEMENTATION WITH TECHNIQUE 2 Image Copyright: Metro-Goldwyn-Mayer (MGM)
- 34. GOOD RESPONSIVE DESIGN HAS PERFORMANCE AT ITS HEART ! 2 timkadlec.com/2013/01/setting-a-performance-budget/ Image Copyright: Twentieth Century Fox Film Corporation
- 35. ONLY LOADING WHAT WE NEED WHEN WE NEED IT. 2
- 40. IMAGES 2 27 KB 266 KB USING THE RIGHT IMAGE FOR THE RIGHT TASK
- 41. CACHING 2 SERVING FILES FASTER http://www.cloudflare.com/ https://www.varnish-cache.org/
- 42. 2
- 44. THE WEB DOESN’T HAVE A FIXED WIDTH 3
- 45. We should embrace the fact that the web doesn’t have the same constraints [as the printed page] and design for this flexibility. JOHN ALLSOPP http://alistapart.com/article/dao/ Photo credit: TEDxNSW: http://www.flickr.com/photos/42645924@N02/3933255654/ 3
- 47. LAYOUTS BASED ON CONTENT RATHER THAN DEVICE 3
- 49. SKETCH 3 Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
- 50. PROTOTYPE 3 Copyright: Paramount Pictures & Marvel Enterprises
- 51. USE STYLE TILES http://styletil.es/ 3 Copyright: Sandollar Productions & Touchstone Pictures
- 52. PROTOTYPE CREATE PATTERN LIBRARIES http://boagworld.com/design/pattern-library/ 3 Copyright: Universal Pictures & Alphaville Films
- 53. TEST, TEST AND TEST SOME MORE Copyright: The Ladd Company & Shaw Brothers & Warner Bros. http://vanamco.com/ghostlab/
- 55. ANIMATION AS AN ENHANCEMENT 3 Copyright: Touchstone Pictures & Amblin Entertainment & Silver Screen Partners III & Walt Disney
- 56. LOCATION AS AN ENHANCEMENT? 3 Copyright: Metro-Goldwyn-Mayer (MGM)
- 57. ACCESSIBILITY 4
- 58. 5 QUICK WINS FOR ACCESSIBILITY 4 Image Copyright: Paramount Pictures & Lucasfilm
- 59. 1. DESIGN FOR TOUCH BY DEFAULT 4 DOES YOUR DESIGN PASS THE “RULE OF THUMB” TEST? ! ARE YOU RELYING ON HOVER?
- 60. 2. MAKE THE PURPOSE OF ALL LINKS AS CLEAR AND DESCRIPTIVE AS POSSIBLE IF YOUR LINKS SAY “CLICK HERE” YOU’RE DOING IT WRONG 4
- 61. 3. MAKE URLS HUMAN READABLE AND PERMANENT WHERE POSSIBLE HTTP://ART.COM/ARTGALLERY/DEFAULT.ASP? ID=9DF4BC0580DF11D3ACB60090271E26A8&COMMAND=FREELIST 4
- 62. 4. USE APPROPRIATE INPUT TYPES AND ATTRIBUTES ON FORMS 4
- 63. 5. PROOF DESIGNS IN GREYSCALE TO CHECK COLOUR CONTRAST 4 ALSO USE COLOUR BLINDNESS SIMULATORS AND COLOUR CONTRAST CHECK TOOLS Related: http://24ways.org/2012/colour-accessibility/
- 64. THE RESULTS
- 65. SINCE LAUNCH: 200% INCREASE IN MOBILE TRAFFIC 43% INCREASE IN CONVERSION RATE -4000% REDUCTION IN HOMEPAGE EXIT RATE ON MOBILE
- 66. MUCH TO LEARN THERE IS Copyright: Lucasfilm
- 67. WANT TO LEARN MORE? https://shop.smashingmagazine.com/responsive-web-design-vol-2.html
- 68. THANK YOU @duckymatt @cyberduck_uk Copyright: Studio 37 & La Petite Reine & La Classe Américaine & JD Prod & France 3 Cinéma & Jouror Productions & uFilm