1. 3rd Annual
MicroInsurance
East Africa
Summit 2015
24 – 26 February 2016, Sankara Hotel, Nairobi,
Kenya
Maximising on Technology for Improved Viability and Client Value
Leading African Presentations:
 Gibson Muthania - Head of Micro Insurance - APA Insurance(Uganda)
 Shipango Muteto - Head of Business Relations & Country Manager - Zep Re PTA Re-Insurance(Kenya)
 Dr. Nelson Gitonga – CEO - Insight Health Advisors (Kenya)
 Tughral Turab Ali - Head of Africa – MicroEnsure (Kenya)
 Tawanda Chatikobo - Digital Manager – Nedbank (South Africa)
 Michael Makenzi - Head - Bancaassurance (Kenya)
 Chipo Chipudhla - Business Development Manager - TA Holdings Limited(Zimbabwe)
 Lucas Greyling – Principal - Green Raven/dotXML technologies (South Africa)
 Sandile Dlamini – CEO - FSRA
 Michael Asola - Group Operations Director - Synergy Innovations Limited (Kenya)
 Mark Akanko Achaw - Financial Systems Developer - Akanko Finacial Services (Norway)
 Sandisiwe Ncube – Managing Director – New Breed (South Africa/Zimbabwe)
 Eve Thiongo - Business Development Manager - CIC Insurance Group
 Francis Ngari - Microinsurance Manager - Jubilee Insurance
Benefits of Attending:
 Learn how to leverage digital mechanisms to improve client value propositions
 5+ case studies from insurance and micro insurance companies from East Africa, Southern Africa and Europe – This is your
opportunity to learn from their failures and success!
 Struggling to start and sustain your micro insurance products? Hear from practitioners who have succeed in starting and
growing their micro insurance products
 Exploring multiple low-cost distribution channels and discover how to establish innovative premium payment methods
 An interactive and comprehensive workshop on The Back – End Engine of Digital Transformation facilitated by Greenraven
Consulting CC
ENDORSED BY: MEDIA PARTNER:
Registered with National
Industrial Training
Authority (Kenya)
NITA/TRN/823
Tel: +254 (0) 20 426 9000
Fax: +254 (0) 20 374 5796
Email: info@amc-intsa.co.ke
Website: www.amc-intsa.co.ke
P O Box 49751
Nairobi
00100 GPO
Kenya

2. Dear Delegate,
Micro Insurance is a fast-growing sector providing tools for risk protection of
low income earners. It has been known to be an answer to Africa’s poverty
stricken situation in predominantly rural areas. More than 70 per cent of the
continent’s poor people live in rural areas and depend on agriculture for food
and livelihood. With Micro Insurance products catering for low income earners,
it has been portrayed as possibly the best way to assist Africa. Though on paper
it is so, Micro Insurance as an insurance extension comes with many challenges.
The definition of Micro Insurance is exactly the same as one might use for
regular insurance except for the clearly prescribed target market. This very
definition is one of the challenges that Insurers face when embarking on the
Micro Insurance journey. Some of the challenges include:
• Pricing for Micro Insurance
• Accessibility to the products
• Successfully penetrating the market
• Designing & Implementing the policies
These challenges mentioned here are only a drop in the ocean compared to the
real issues that Micro Insurance faces.
Our esteemed speakers, Tughral Turab Ali, Head of Africa
(MICROENSURE), Mark Akanko Achaw, Financial Systems Developer
Akanko Finacial Services, Tawanda Chatikobo Digital Manager (NEDBANK), and
many more, are eager to share with you their success (and failures) and strategies they have implemented to remain (and
become) dominant in a competitive environment.
Don’t miss this opportunity, book now!
Regards
Matshego Njumbunxa
Project Manager
AMC International
3rd Annual
Microinsurance East
Africa Summit 2015
24 – 26 February 2016, Sankara Hotel, Nairobi,
Kenya
Who Should Attend:
 Micro insurance Consultant
 Client Manager
 Micro insurance manager
 Operations Manager
 Business development manager
 Strategic development manager
 Life Portfolio Manager
 General Manager: Insurance
 Underwriting managers
 Actuarial Managers
 Marketing Managers
 Portfolios Managers
 Head of Risk Management
 Capacity Building
 Mobile network operator
 Weather services Technology
provider
 Policy makers
 Regulator
 Executive Manager: Life

3. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
Conference Agenda
Day 1: 24 February 2016
08:00 Registration
09:00 Opening Remarks from the Chairman
OUTLINING MICRO INSURNCE LOCALLY &
GLOBALLY – WHERE WE COME FROM, WHERE WE
ARE AND WHERE WE ARE GOING
09:10 Keynote Address: An Overview of Micro Insurance
in Africa
 How far we have come
 Emerging trends and analysis on the state of
micro insurance in Africa
 Identifying opportunities for designing new
business models
 Looking at strategies for expanding insurance
offering for low income earners
Tughral Turab Ali
Head of Africa
MICROENSURE
09:50 Global Market Trends in the Micro Insurance
Industry
 Mobile Micro insurance
 Understanding the role alternative distribution
plays in improving reach and client value
 Analysing the potential marketplace of 1.5 billion
to 3 billion policies globally
Sandisiwe Ncube
Managing Director
NEW BREED
10:30 Morning Refreshment and Networking Break
11:00 Case Study: Starting Your Own Micro Insurance
Business: The Ins and Outs
 Looking at different distribution models available
 Developing the relevant products for your
market
 Reaching the proper target demographic
 Understanding the client value proposition of
micro insurance
 Providing the key to success
Mark Akanko Achaw
Financial Systems Developer
Akanko Financial Services (Norway)
THE BUSINESS CASE OF MICRO INSURANCE: A DUAL
VALUE PROPOSITION - RESPONSIBLE AND
PROFITABLE
11:40 Case Study: Using Re-Insurance as a Protection Tool
in Collective Exposure
 Scrutinising the re-insurance arrangement
 Committing to provide compensation to a micro
insurance company
 Reducing the micro insurer’s risk exposure
 How re-insurers assist in funding and actuarial
experience
Shipango Muteto
Head of Business Relations & Country Manager
Zep Re PTA Re-Insurance (Kenya)
12:10 Case Study: Expanding the Profitable Offering of
Valuable Micro Insurance Products to the Low
Income Population
 Developing profitable micro insurance programs
 Looking at general insurance market
development
 Establishing an entirely commercial micro
insurance product
 Recognising the viability of the low-income
market
Chipo Chipudhla
Business Development Manager
TA Holdings Limited
12:50 Lunch and Networking Break
13:50 The Rise of Micro Insurance Profits: Ensuring
Return on Investment
 Exploring the profit margins for micro insurance
 Comparing Micro Insurance policies to
conventional Insurance
 Obtaining customers while they are at a lower
income level
 Building lifetime loyalty with your clients
Gibson Muthani
Head of Micro Insurance
APA Insurance (Uganda)
14:30 Open Floor Discussion: Investing In Takaful
Products
 What is Takaful?
 The relevance of Takaful in Africa
 Comparing Takaful products to mainstream
insurance products
 How Takaful could be an answer to Micro
Insurance
 Takaful motor, household and business insurance
15:10 Afternoon Refreshment and Networking Break
15:40 Building the Business Case of Micro Insurance to
Ensure ROI for Investors

4.  Developing Funding Models and Attracting
Investors
 Highlighting the profitability of the low-income
market
 Insuring the untouched market of 4 billion at the
bottom of the pyramid
 Noting the challenges of getting to scale
 Looking at the micro insurance business models
Michael Asola
Group Operations Director
Synergy Innovations Limited (Kenya)
16:10 Closing Remarks from the Chairman

5. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
Conference Agenda
Day 2: 25 February 2016
08:00 Registration
09:00 Opening Remarks from the Chairman
DIGITALISING MICRO INSURANCE: FACING MICRO
INSURANCE CHALLENGES HEAD ON
09:10 Case Study: Leveraging Digital Mechanisms to Improve
Client Value Propositions
 Offering multiple types of insurance cover to
customers
 Ensuring auto-enrolling segments for customers
 Mixing digital sales with high-touch sales vs slow-
touch sales models: Utilization of multiple channels
 Enabling a regulatory environment that facilitates
the digitalisation of micro insurance
Francis Ngari
Micro insurance Manager
Jubilee Insurance
09:50 Case Study - Effective Micro Insurance Distribution
Strategies
Digital presents a potentially lucrative channel,
seemingly tailor made for micro insurance. As mobile
penetration continues to deepen across the African
continent, and as mobile users become increasingly
sophisticated, there is an opportunity for micro insurers
to latch onto this growth to drive further market
expansion. This talk will cover
 Seizing the opportunity of digital transformation
 Developing a mobile- led distribution strategy for
the digital age
 Adapting a new digital landscape
 Our Journey
Tawanda Chatikobo
Digital Manager
NEDBANK
10:30 Morning Refreshments and Networking Break
11:00 Open Floor Discussion: Mobile Micro Insurance
Strategies
 Mobile penetration in Africa
 Using mobile technology as a primary way to reach
low-income consumers in many markets
 Looking at how mobile operators are playing a
growing role in helping to extend valuable
insurance coverage
 Viewing the stats of how many low income have
reached by the mobile penetration
ALTERNATIVE DISTRIBUTION & PREMIUM
COLLECTION CHANNELS
11:40 Case Study: Alternative Distribution Channels for Micro
Insurance
 Looking at the trends in micro insurance
distribution channels
 Leveraging multiple distribution channels to reach
and engage with new customers
 Exploring multiple low-cost distribution channels
 Using digital to increase sales while keeping costs
low
Mark Akanko Achaw
Financial Systems Developer
Akanko Financial Services (Norway)
12:10 Case Study: Addressing Distribution Challenges: Striving
for a Better Micro Insurance Workmanship
 Ensuring that micro insurance agents are well
aware of the product
 Promoting product awareness
 Ensuring that your target market is aware of the
products on offer
 Using bancassurance as a tool for micro insurance
distribution
Dr. Nelson Gitonga
CEO
Insight Health Advisors (Kenya)
12:50 Lunch and Networking Break
13:50 Establishing Innovative Premium Payment Methods
 Looking at distributor commissions and transaction
fees when using mobile money
 Using airtime or mobile money as a payment
mechanism
 Using small airtime deductions on a daily basis to
ensure that the low income earner is not pinched by
the lump sum
 Viewing which regulations can dictate what
payment mechanisms are most feasible
Eve Thiongo
Business Development Manager
CIC Insurance Group
POLICIES & REGULATIONS FOR MICRO INSURANCE
14:30 Case Study: The Swaziland Micro Insurance Regulation
Journey
 How far we are in the process
 What we have learnt
 What we would do differently

6.  Assessing the potential for micro insurance
development across many developing and
emerging economies in Swaziland
Sandile Dlamini
CEO
Financial Services Regulatory Authority
15:10 Afternoon Refreshment and Networking Break
15:50 Open Floor Discussion: Exploring the East African Micro
Insurance Regulatory Framework
 Assessing the proposed regulatory framework for
micro insurance in Kenya
 Exploring the Kenya vision 2030 with regards to
micro insurance
 Mapping out the future path for the regulation
and supervision of micro insurance business in
Kenya
 Ensuring that micro insurance is managed by
insurers and other providers in accordance with
generally accepted insurance principles and
principle
INVESTING IN PRODUCT AWARENESS: ENSURING
YOUR MARKET IS AWARE OF YOUR OFFERINGS
16:30 Putting the Necessary Measures in Place to Ensure Your
Clientele Buys in to Your Product
 Investing in the necessary distribution channels
 Devoting resources to ensure a rise in affluence and
product awareness
 Improving financial education and awareness in
micro insurance
 Educating your agents so they are able to relay the
necessary information
Michael Makenzi
Head: Bancassurance
Faulu Microfinance Bank
17:10 Closing Remarks from the Chairman and Cocktail
Networking

7. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
Workshop Day – 26 February 2016
9:00 AM – 12:00 PM
The Back – End Engine of Digital Transformation
Digital is the term we use to describe the ground-breaking array of “SMAC” (Social, Mobile, Analytics, and Cloud) developments in
customer expectation, behaviour and interaction, which are rapidly reshaping the rules of business. Far from just being another
channel, the impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and
moving insurance from a price to a value consideration. Digital transformation offers insurers in mature markets the opportunity to
increase their profits by up to 100 percent according to recent Accenture research into the levers and opportunities for generating
value that have emerged for high performance digital insurers.
Insurers need to pay attention to developing a new digital culture and supporting organization. Obvious drivers will be the
engagement by top management in pushing the digital agenda, and the launch of a comprehensive program of change management
to adapt the organizational structures and to ensure that the company gets the right skills with the right tools. Digital transformation
is usually associated with flashy new mobile apps and hype about social media. However, none of this will be possible without a new
generation back-end engine.
About Your Workshop Leader:
Lucas Greyling
Principal
Greenraven Consulting CC
Lucas is the Principal of Greenraven Consulting CC, an independent consulting firm specialising in delivering insurance solutions for the
mass market in Africa with an emphasis on distribution strategy, administration systems and mobile transaction capabilities. He has
many years’ experience in a very wide range of life assurance, pension and medical insurance/scheme business, strategic planning and
operational implementation. He also has strong technical, organisational and relationship management skills and experience of
applying these in different African jurisdictions. He has served in a number of senior management and board level positions in South
and East Africa and established a life insurance division for one of the top insurers in Tanzania as a Greenfield operation. He
also returned the business of a leading Health Management Organisation in Uganda to profitability. Previously he was a member of
the team consulting to the some of the biggest medical schemes in South Africa and the manager responsible for a number
of large pension funds.

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FIVE WAYS TO REGISTER
Tel: +254 (0) 20 426 9000
Fax: +254 (0) 20 374 5796
e-Mail: info@amc-intsa.co.ke
P O Box 49751
Nairobi, 00100 GPO
Kenya
3rd Annual Microinsurance East Africa
Summit 2015
24 – 26 February 2016, Sankara Hotel, Nairobi, Kenya