1. optimizing recruitment
& event promotion
social media
strategy
image: xeeliz

2. before you begin
define your objectives
set the criteria by which to measure
the success of your SM efforts
image: melissa gray

3. your objectives determine your channels

4. construct an internal
social media audit
set your benchmarks
image: philippe put

5. examine
competitors
& your past practice

6. 1
part
designing a
social media hiring plan
image: DeaPeaJay

7. your most
powerful SM tool?
existing talent

8. take an
inside-out approach
to recruiting, by starting with your staff
image: xlorddashx

9. ensure you have a plan in place for
talent management
performance recognition
incentives for referrals

10. aim to create an
engagement culture
2-way communication
image: *diane

11. image: kevin mcshane
optimize internal networking
inward facing blog
increase knowledge-sharing
support collaboration

12. shared Google calendar
coordinate workflows

13. to raise satisfaction index
ASK ASK ASK
poll employees, seek input & feedback
image: orangeacid

15. spillover FX
employee enthusiasm
& the social graph
image: b_tal

16. image: shavar ross
communicate shared vision
articulate organizational values
then let staff tell your story

17. to recruit and retain
the right talent
image: jesse draper

18. go where the people are
set up a presence on the major channels

19. grow your communities every day
increase network traffic
raise brand awareness
image: 27147

20. do you have a
recruitment video?
image: brittney bush

21. part2media event promotion
social
image: wilshirepix

22. create central landing page
complete information

23. to create
buzz
socially "activate" your event
image: danny perez

24. optimize
word of mouth one great message
give people
to get excited about & share
image: tigerbel3

25. s t r e t c h your events

26. agile digital assets
create shareable microcontent
image: gonzalo baeza hernandez

27. how we share SM
content 45% 30%
image: jlcwalker

28. before:
create #hashtag
& retweet-optimized
content
during:
staff live tweet
ask staff to point
status to event URL
&/or change profile pic
image: futureancient

29. capture & share
images & video
from last year
from this year
image: blhphotography

30. branded flickr page

31. lots of smartphone users coming? try a
geolocal promotion
image: otzberg

32. part 3
measure
everything
image: adobemac

33. track effectivity
monitor progress toward objectives
then refine strategy
image: darren hester

34. engage in
social
listening
grow bigger ears
(to quote Chris Brogan)
image: artmutt

35. build or buy a
listening station
& information
aggregator
image: colleen
a.f. venable

36. here's one, and it's free

37. Google Reader is
also simple and free
RSS feeds

38. image: ntr23
or get serious
professional
social&listening
services tools

39. about the author
Sidneyeve Matrix, PhD
Queen’s University, Canada
speaking inquiries:
sidneyevematrix.com twitter/@sidneyeve sidneyeve@gmail.com
2010/sidneyevematrix
Contents of this presentation, including images, have Creative Commons Licenses including Attribution
Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.