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"Grow Your Direct Sales Profits With These Social Media Tricks"

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Direct Sales Webinar - Postcron
In this webinar, Karen Smyrl, Jamberry Nails Independent Consultant, will show you how to design your consumer acquisition and retention process, how to design your content marketing strategy and how to use a combined strategy of content distribution and online parties to increase your profit every month while you develop your business as a full time mom.

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"Grow Your Direct Sales Profits With These Social Media Tricks"

  1. 1. An overview of the social media tools I use in my Direct Sales business
  2. 2.  Taylor  Lucas and postcron  You
  3. 3. “Show you the tools I use to enable me to do what I love.”
  4. 4. Katie Elisha Josh Karen
  5. 5.  Wife & Mom  Jamberry Nails/Thirty One Independent Consultant  Background:  Direct Sales: Mary Kay  Administrative field ~ Office Manger, Executive Secretary, Admin Assistant  Beauty Industry ~ Cosmetologist
  6. 6.  Jamberry is a Direct Sales Party Plan Business
  7. 7.  Online store customers order from  Rank: Premier Consultant  Downline of 47 amazing ladies
  8. 8.  Home Parties  Catalog Parties  Social Media Parties  Facebook  Group or Event  Instagram  Google+  Meet.fm  Pinterest
  9. 9.  99% of my business is conducted via Social Media  4 parties at once = I needed help!  Information Automation – A service that automatically posts information at a scheduled time in a FB group or event.  Reviewed several and settled on POSTCRON!
  10. 10.  Bulk Uploader  Schedule an entire party at once  Up to 18 posts per day per party  Spreedsheet that can be used again!
  11. 11.  Social Media Party Goal:  Make it as close to a home party experience as possible  Social Media Party Challenge:  We are not face to face with our guests
  12. 12.  Postcron.com allows you to schedule and post information about your product  You have more time to answer questions and interact with your party guests!
  13. 13.  Many different approaches on how to share information…personalize it to you!  My Party Script Format = 4 posts per day  General Information about your product
  14. 14. General Information Post
  15. 15.  Many different approaches on how to share information…personalize it to you!  My Party Script Format = 4 posts per day  General Information about your product  Application/Instruction or product
  16. 16. Application/Instruction/ Or Product Post
  17. 17.  Many different approaches on how to share information…personalize it to you!  My Party Script Format = 4 posts per day  General Information about your product  Application/Instruction or product  Featured Product
  18. 18. Featured Product
  19. 19.  Many different approaches on how to share information…personalize it to you!  My Party Script Format = 4 posts per day  General Information about your product  Application/Instruction or product  Featured Product  Fun meme/graphic
  20. 20. Fun Meme/Graphic
  21. 21.  Goal: Highlight important products  NOT: Tell them about EVERY product  Choose product based on audience/party theme  Holiday  Fundraiser  Hostess friends/interests  Separate Script for Games  No more than 10 game posts per day
  22. 22.  Games  Guessing games
  23. 23.  Games  Guessing How Many  Search My Website
  24. 24. #1 of 10 Name The Disney Character Can you name the Disney character this look is inspired by? Extra points for naming the wrap designs in the photo! Find them at: www.ksjams14.jamberrynails.com
  25. 25.  Games  Guessing How Many  Search My Website  Get To Know You
  26. 26.  Games  Guessing How Many  Search My Website  Get To Know You  BINGO ~ Jamberry Style!
  27. 27.  Games  BINGO ~ Jamberry Style!  You should always include this game!  I get at least 1 -3 party bookings from Bingo.  I use this as my “live” 30 minute party to answer questions and engage my guests!  Guests see top products  They have to pick 5 numbers = WISHLIST
  28. 28.  Games  Prizes  Fun at a party is coming away with a prize!  Party door prize if sales reach $150 = 1 free sheet of wraps  Bingo = 1 full sheet of wraps (This can be anything…)  Accent Sheets, nail files, nourish packets (handlotion)  Anything in expensive that will be fun for your guests to win!
  29. 29.  Remember, you don’t want to overwhelm your guests and have them report your photos…KEEP IT SIMPLE!  Postcron has limits to keep us safe!  To see more detailed information about my party script, check out my article on the postcron blog:  http://postcron.com/en/blog/how-i-use- postcron-to-automate-my-facebook-parties/
  30. 30.  FB Business Page  FB Party Script  9-1-1  9 Non-Marketing posts  1 Promotional post  1 Personal/Casual post
  31. 31.  FB Business Page  9-1-1 Format  Day 1 – Post A friends non competitor Business Page  Day 2 – Nail article of some kind  Day 3 – Travel Destination/tips/savings  Day 4 – Game/question graphic  Day 5- Article about pampering yourself  Day 6 – An inspirational story of someone doing something good!
  32. 32.  FB Business Page  9-1-1  Day 7 – Jamberry Collage  Day 8 – Something food related (preferably Chocolate) cause I like to read things about menus/recipes/food  Day 9 – Fashion Style Guide article of some sort (how to be on trend with something other than your nails! :-P)  Day 10 – Healthy Lifestyle Habits  Day 11 – Featured Product of the week
  33. 33.  FB Business Page  9-1-1  Check out my article on the postcron website: http://postcron.com/en/blog/marketing-automation/
  34. 34.  Your VIP FB Customer Group  Your Team Page (as long as you are an admin and TM of that group)  Your follow up (posting in old/closed parties)
  35. 35.  Bulk Upload Feature!  Create a .csv spreadsheet  Post Text  Year  Month  Day  Hour  Minute  Image link  Website link
  36. 36.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard
  37. 37.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard  Click on your personal profile to deselect
  38. 38.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard  Click on your personal profile to deselect  Add your page, group or event(s) to post in
  39. 39.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard  Click on your personal profile to deselect  Add your page, group or event(s) to post in  Click “upload lots of posts at once”
  40. 40.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard  Click on your personal profile to deselect  Add your page, group or event(s) to post in  Click “upload lots of posts at once”  Choose your file and click “select file and review”
  41. 41.  Bulk Upload Feature!  Create a .csv spreadsheet  Login to the postcron.com dashboard  Click on your personal profile to deselect  Add your page, group or event(s) to post in  Click “upload lots of posts at once”  Choose your file and click “select file and review”  Check each post and image, then click “confirm”
  42. 42.  Your post appears like this in Facebook:
  43. 43.  Tool I can’t live without:  Adding custom tabs to my FB business page!  Grosocial (Jamberry Provided)  SocialTools.me (Part of the postcron family!)
  44. 44.  Tool I can’t live without:  Adding custom tabs to my FB business page!  SocialTools.me (Part of the postcron family!)  Grosocial (Jamberry Provided)  Live Platform  Meet.fm  30 Minute parties  Live Party Bingo  Training with your team – Recordings can be saved and link shared later.
  45. 45.  Remember your “WHY” ~ Don’t give up!  The Possibilites Are Endless!  If you have questions or want to keep in touch with me: @kcsmyrl/twitter Karen Kirk Smyrl/Facebook ksjams14@gmail.com www.ksjams14.jamberrynails.com
  46. 46.  To see Postcron in action come join my Jamberry Facebook Party:  www.facebook.com/ksjamsGoingGoingGone  Thanks to Taylor and everyone at Postcron!  And Thank you!
  47. 47.  http://get-my-free-month.instapage.com/  Limited time offer so get yours today!

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