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WE ARE REPUCOM




GLOBAL LEADERS IN SPORTS
MARKETING RESEARCH




                           BELGIUM I 13.02.2013
                                WIM MATHUES


                                              1
WE ARE REPUCOM




                 WE UNDERSTAND THE
                 BUSINESS OF SPORT AND HOW
                 FANS ENGAGE WITH IT TO HELP
                 CLIENTS:

                 » Make better informed decisions
                 » Track competitors more
                   effectively
                 » Reach their commercial
                   objectives




                                                    2
WE ARE REPUCOM




                 WE UNDERSTAND THE
                 BUSINESS OF SPORT AND HOW
                 FANS ENGAGE WITH IT TO HELP
                 CLIENTS:
                 We help clients reach their commercial objectives
                 by providing the data, insights and intelligence
                 they need in every area of sports marketing and
                 sponsorship.
                 We understand the DNA of the sports fan - what
                 they hear and see, how they react, and how their
                 behavior is changing over time. This knowledge is
                 at the heart of making great marketing and
                 sponsorship decisions in a crowded and
                 increasingly costly market.
                 The knowledge and analysis that we offer can
                 help you know your customers better, track your
                 competitors more effectively, optimize your
                 marketing and make the best informed
                 sponsorship choices.




                                                                   3
LEADING THE WAY




PIONEERS IN INSIGHT
AROUND THE WORLD

Part of the RSMG Insights Group.
A group of companies formed specifically to
provide the best possible global platform in
sports marketing, analysis and valuation.




                                               4
LEADING THE WAY




WHEREVER YOU ARE
WHEREVER SPORTS FANS ARE


AMSTERDAM         KARLSRUHE
BANGALORE         LONDON
BARCELONA         MELBOURNE
BRUSSELS          MILAN
BUENOS AIRES      NEW YORK
                                                       EUROPE
CHARLOTTE, NC     PARIS
COLOGNE           SAO PAULO   AMERICAS   MIDDLE EAST
COLUMBIA          SINGAPORE                                     ASIA PACIFIC
DUBAI             SYDNEY
                                               AFRICA
JOHANNESBURG      TOKYO
KANSAS CITY, MO   VANCOUVER




                                                                               5
THIS IS WHAT WE DO




WE VALUE SPORTS MARKETING
OPPORTUNITIES & ADD VALUE TO
YOUR SPONSORSHIP INVESTMENT
                                              ASSESS
ASSESS
» Sponsorship fit and renewals
» Predictive asset valuation
» Negotiation support
                                           SPONSORSHIP
MEASURE                                      INSIGHTS
» Monitoring                     MEASURE    LIFECYCLE
» Measurement frameworks
» Activation diagnostics
                                                         EVALUATE
EVALUATE
» Property health
» Portfolio benchmarking
» Sponsorship optimization




                                                                    6
THIS IS WHAT WE DO




WE DELIVER THE INSIGHTS
THAT LET YOU MAKE TRULY
INFORMED DECISIONS
                              MARKET RESEARCH                        MEDIA EVALUATION
                              Understanding target
» COMPREHENSIVE               markets through focused                Analyzing brand impact
                              research.                              in media around the world.
» ADVANCED
» INDEPENDENT
» VALUABLE
» FOCUSED            MARKET INTELLIGENCE                                COMMERCIAL AUDITING

                     Comprehensive market and                           Protecting your global
                     competitor analysis.                               brand and asset rights.



                                                 CONSULTANCY

                                                 Insights around your needs
                                                 to grow Return on Assets
                                                 and Objectives.




                                                                                                  7
THIS IS WHO WE DO IT FOR




BEING SEEN WITH ALL THE RIGHT PEOPLE

Maximizing value for rights holders, brands, broadcasters and agencies




»
                                                                         »


                                                                         8
YOU CAN TRUST US




                   REPUCOM: RESULTS THROUGH
                   THOUGHT LEADERSHIP
                   » Featured in global business media
                   » Respected as industry commentators
                   » Watched as market leaders




                                                          9
THANK YOU




GET IN TOUCH


REPUCOM
Drève Richelle 161/37                                EUROPE
Building G
1410 Waterloo               AMERICAS   MIDDLE EAST
Belgium                                                       ASIA PACIFIC

                                             AFRICA
» JEROME BOUCHAT
» Phone: +32 2 346 42 10
» Mobile: +32 476 454 966
» jbouchat@repucom.net

» WIM MATHUES
» Phone: +32 2 346 42 10
» Mobile: +32 494 606 456
» wmathues@repucom.ne


                                                                             10

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Repucom presentation

  • 1. WE ARE REPUCOM GLOBAL LEADERS IN SPORTS MARKETING RESEARCH BELGIUM I 13.02.2013 WIM MATHUES 1
  • 2. WE ARE REPUCOM WE UNDERSTAND THE BUSINESS OF SPORT AND HOW FANS ENGAGE WITH IT TO HELP CLIENTS: » Make better informed decisions » Track competitors more effectively » Reach their commercial objectives 2
  • 3. WE ARE REPUCOM WE UNDERSTAND THE BUSINESS OF SPORT AND HOW FANS ENGAGE WITH IT TO HELP CLIENTS: We help clients reach their commercial objectives by providing the data, insights and intelligence they need in every area of sports marketing and sponsorship. We understand the DNA of the sports fan - what they hear and see, how they react, and how their behavior is changing over time. This knowledge is at the heart of making great marketing and sponsorship decisions in a crowded and increasingly costly market. The knowledge and analysis that we offer can help you know your customers better, track your competitors more effectively, optimize your marketing and make the best informed sponsorship choices. 3
  • 4. LEADING THE WAY PIONEERS IN INSIGHT AROUND THE WORLD Part of the RSMG Insights Group. A group of companies formed specifically to provide the best possible global platform in sports marketing, analysis and valuation. 4
  • 5. LEADING THE WAY WHEREVER YOU ARE WHEREVER SPORTS FANS ARE AMSTERDAM KARLSRUHE BANGALORE LONDON BARCELONA MELBOURNE BRUSSELS MILAN BUENOS AIRES NEW YORK EUROPE CHARLOTTE, NC PARIS COLOGNE SAO PAULO AMERICAS MIDDLE EAST COLUMBIA SINGAPORE ASIA PACIFIC DUBAI SYDNEY AFRICA JOHANNESBURG TOKYO KANSAS CITY, MO VANCOUVER 5
  • 6. THIS IS WHAT WE DO WE VALUE SPORTS MARKETING OPPORTUNITIES & ADD VALUE TO YOUR SPONSORSHIP INVESTMENT ASSESS ASSESS » Sponsorship fit and renewals » Predictive asset valuation » Negotiation support SPONSORSHIP MEASURE INSIGHTS » Monitoring MEASURE LIFECYCLE » Measurement frameworks » Activation diagnostics EVALUATE EVALUATE » Property health » Portfolio benchmarking » Sponsorship optimization 6
  • 7. THIS IS WHAT WE DO WE DELIVER THE INSIGHTS THAT LET YOU MAKE TRULY INFORMED DECISIONS MARKET RESEARCH MEDIA EVALUATION Understanding target » COMPREHENSIVE markets through focused Analyzing brand impact research. in media around the world. » ADVANCED » INDEPENDENT » VALUABLE » FOCUSED MARKET INTELLIGENCE COMMERCIAL AUDITING Comprehensive market and Protecting your global competitor analysis. brand and asset rights. CONSULTANCY Insights around your needs to grow Return on Assets and Objectives. 7
  • 8. THIS IS WHO WE DO IT FOR BEING SEEN WITH ALL THE RIGHT PEOPLE Maximizing value for rights holders, brands, broadcasters and agencies » » 8
  • 9. YOU CAN TRUST US REPUCOM: RESULTS THROUGH THOUGHT LEADERSHIP » Featured in global business media » Respected as industry commentators » Watched as market leaders 9
  • 10. THANK YOU GET IN TOUCH REPUCOM Drève Richelle 161/37 EUROPE Building G 1410 Waterloo AMERICAS MIDDLE EAST Belgium ASIA PACIFIC AFRICA » JEROME BOUCHAT » Phone: +32 2 346 42 10 » Mobile: +32 476 454 966 » jbouchat@repucom.net » WIM MATHUES » Phone: +32 2 346 42 10 » Mobile: +32 494 606 456 » wmathues@repucom.ne 10