1. FUN FACTS ABOUT
SMARTPHONES

2. THE FIRST – BUT WHEN?

3. THE FIRST – BUT WHEN?
Who we met

4. THE FIRST – BUT WHEN?
Who we met Who we lost

5. THE FIRST – BUT WHEN?
Who we met Who we lost Who we celebrated

6. THE FIRST - SIMON
Ericsson was the first company to market a device as a
"smartphone" in 2000 with the launch of the R380.
The first working smartphone was introduced by IBM
in 1994, which debuted the Simon at COMDEX.
Simon had a calendar, address book, world clock,
calculator, note pad, e-mail, fax and games, plus a
touch-screen keyboard.
Price: 1099 USD

7. THE BIGGEST FAILURE

8. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion…

9. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion…
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to…

10. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion…
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to…

11. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to

12. 35% of smartphone owners
before even getting out of bed
Source: Ericsson ConsumerLab Device Study 2010

13. Today’s smartphones are
FASTER
SMARTER
STRONGER
than computers that
put man on the moon

14. THE BATTLE

16. 2012 Q3 MARKETSHARE COMPARED TO 2011 Q3
20,0%
15,0%
10,0%
5,0%
0,0%
-5,0% Android iOS RIM Bada Symbian Microsoft Others
-10,0%
-15,0%

17. If we queued up the 170 million
mobiles sold in 3 months,
where would we end up from
Budapest with them?

19. PERTH,
If we queued up the 170 million
AUSTRALIA
mobiles sold in 3 months,
where we would end up from
Budapest with them?

20. THANK YOU
SOURCES (reach: 19.11.2012.)
Source: http://www.statista.com/statistics/73662/quarterly-worldwide-smartphone-
market-share-by-operating-system-since-2009/
http://en.wikipedia.org/wiki/Microsoft_Kin
http://en.wikipedia.org/wiki/IBM_Simon
http://boingboing.net/2012/09/19/one-google-query-one-apollo.html
http://www.engadget.com/2012/11/14/gartner-phone-sales-q3-2012/
MATE BUDAI
http://www.statista.com/statistics/73662/quarterly-worldwide-smartphone-market-
share-by-operating-system-since-2009/ SLIDESHARE.NET/MATEBUDAI
http://www.gartner.com/it/page.jsp?id=2237315 MATE.BUDAI@GMAIL.COM