1. Prepared by: Matson Sparling Wendy Soucie Barbara Daniels Citrix Social Media Strategy for Customers

3. Brand is well-known in market and has an established presence in social web

4. Mobile apps being delivered to iPhone

5. Complimentary online products

6. Sensitivity to budget costs

7. Helpful phone support

8. Makes telecommuting very possible

11. Customer frustrations

12. Commoditized by users

13. Lack of excitement in the marketplace

14. Very little social engagement for this division, especially in support

15. Need to integrate into core business of Citrix

17. OPPORTUNITIES Competitors do not seem to have a comprehensive social media engagement Leverage customer support forums Cultivate product management engagement with customer base Establish a ‘branded’ white labelsocial network to accomplish2 & 3

19. Citrix – Is not responding in these discussions & engaging customers

21. Implement 25% of new product features submitted and ranked by community

24. Create branded online community for employees to meet customers and exchange best practices

25. Provide user requested solutions

26. Gain valuable feedback and insider knowledge

29. 1 each for Yahoo Groups, Twitter, LinkedIn, Facebook

30. 1 to monitor Flickr, YouTube, Blogger, and MySpace

31. 5 for branded site – provide tips & tricks, create on-line support documentation, 'expert' peer support

33. Advisory members will be selected based on community participation and overall influence / number of connections.

34. Primary goal is to validate acceptance and consumer need for at least 50% of new product features

35. Secondary goal is to use group to help prioritizeand facilitate correction of product defects

38. Record and compare number of:

39. Network connections

40. Contributions / posts

42. Citrix On-line will see better customerretention and expanded portfolio usage by its customers