Mais conteúdo relacionado Semelhante a Casino Connections: Social Media Today (20) Mais de Masterminds Advertising (19) Casino Connections: Social Media Today 5. NOAH BESHEER
Interactive Media Specialist,
Pinnacle Entertainment
MARIO MAESANO
Vice President of Marketing,
Maryland Live
BRIAN BEST
Corporate VP of E-Commerce,
Boyd Gaming Corporation
DERECK SCHOEN
Director of Marketing,
Aria Casino Resort
JULIA CARCAMO
Former VP of Brand Marketing,
Isle of Capri Casinos
RORY SHANAHAN
Head of Marketing,
Williams Interactive
JEFF LAFRANCE
Vice President of Marketing,
FireKeepers Casino Hotel
KARI SMITH
Executive Director of Marketing,
Morongo Casino
ERIN LEVZOW
Executive Director of Hotel
Marketing and eCommerce,
Palms Casino Resort
JON WANAMAKER
Social Media Manager
Hotel Marketing,
Bellagio
©2013
6. SOCIAL MEDIA BOOT CAMP AGENDA
Casino Connections: Social Media Today
9:00-10:00
Building Excitement: Traffic–Driving Content
10:15-11:15
Lunch
11:15-12:45
Social Games: Marketing to Online Players
12:45-1:45
Measuring Success: Social Media Benchmarks
2:00-3:00
Best Of The Best: 2013 Sherpie Winners
3:15-4:15
©2013
10. 79% of smartphone users
reach for their phone within 15
minutes of waking up in the morning.
©2013
16. Three out of four CMOs say
Social Media Impacts Sales.
©2013
19. This is the most exciting time
to be a marketer ever.
©2013
22. 90% of consumers trust
recommendations
from people they know
Social media recommendations
top all other media sources
Source: Buddy Media / booz&co: From Campaigns to Capabilities
The Impact of Social Media on Marketing and Beyond 2012
©2013
23. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?
Likely to spend
$368
Likely to recommend
74%
Likely to spend
$150
Likely to recommend
38%
©2013
24. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?
freelogovectors.com
Download Vector Logos, Brand Logos And Logotypes
Likely to spend
$1,103
Likely to recommend
77%
Likely to spend
$598
Likely to recommend
39%
©2013
25. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?
Likely to spend
$87
Likely to recommend
62%
Likely to spend
$7
Likely to recommend
16%
©2013
27. VALUE OF A FAN: ACROSS BRANDS 2013
H&M
$306.08 x 16,261,519 =
$4,977,325,735.52
©2013
29. “You can’t just say it, you have to get
the people to say it to each other”
– James Farley, Ford CMO
©2013
30. If there is one thing that stays
constant in social media—it’s that
it’s always changing.
©2013
37. What are people doing?
Expressing themselves through
images relevant to their lives
38. What are people doing?
Expressing themselves through
images relevant to their lives
Reminding themselves of things they
want to do, buy or revisit
39. What are people doing?
Expressing themselves through
images relevant to their lives
Reminding themselves of things they
want to do, buy or revisit
Sharing and recommending things
they think others should know about
41. More than 1 in 5
Pinterest users has
pinned an item they
later purchased.
47. Enables its users to create and
post six-second video clips
with their mobile device.
©2013
49. VINE USAGE STATS
Most downloaded app in the
Apple store in April 2013.
More than 40 million users.
©2013
50. VINE USAGE STATS
Most downloaded app in the
Apple store in April 2013.
More than 40 million users.
Five tweets per second
contain a Vine link.
©2013
51. VINE USAGE STATS
Most downloaded app in the
Apple store in April 2013.
More than 40 million users.
Five tweets per second
contain a Vine link.
A branded Vine is 4x more
likely to be seen than a
branded video.
©2013
59. WHAT IS INSTAGRAM VIDEO?
150 million monthly
active users
Five million videos were
uploaded in the service’s first
24 hours.
©2013
60. WHAT IS INSTAGRAM VIDEO?
150 million monthly
active users
Five million videos were
uploaded in the service’s first
24 hours
Instagram videos are creating
two times more engagement
than Instagram photos
©2013
68. WHAT’S THE POTENTIAL?
Promote content easily in a
fun visual way
Content can be shared on
Facebook, Twitter, etc.
Makes it easier for users
to participate in video
promotions and/or contests
©2013
69. WHAT’S THE POTENTIAL?
Promote content easily in a
fun visual way
Content can be shared on
Facebook, Twitter, etc.
Makes it easier for users
to participate in video
promotions and/or contests
Easier for users to digest
©2013
70. WHAT’S THE POTENTIAL?
Promote content easily in a
fun visual way
Content can be shared on
Facebook, Twitter, etc.
Makes it easier for users
to participate in video
promotions and/or contests
Easier for users to digest
Easier for a customer to
share a bad experience
©2013
72. SOCIAL MEDIA BOOTCAMP AGENDA
Casino Connections: Social Media Today
9:00-10:00
Building Excitement: Traffic Driving Content
10:15-11:15
Lunch
11:15-12:45
Social Games: Marketing to Online Players
12:45-1:45
Measuring Success: Social Media Benchmarks
2:00-3:00
Best Of The Best: 2013 Sherpie Winners
3:15-4:15
©2013