buy n sell from

1. L
awmanpg3 Jeans
SMO Plan For
Buynsellindia.com
Presented by
The[Brand]Saloon
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2. Objectives
• Create online awareness about the brand by marketing a concept about the brand
online.
• Educate consumers about the product line, speciality of a product and the brand
via various promotional way.
• Ensuring the Reputation of the brand on various important review and Social Sites.
• Ensuring that the campaign give the clear idea to the user about the brand and the
message that we want to convey
• Increasing fans/followers/visitors on different online platform owned/created by
the brand during the campaign.
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3. Social Media Road Map
Step I
Devised Social
Media Strategy
Step II
Identified and
Analyzed Social
Media Platforms
Step III
Creating
content
Step IV
Seeding of
content

4. Who will we talk to?
TARGET
AUDIENCE
Male’s with Age
Group 18 - 35
IT Professionals
Please Note: All the above audience are targeted to Indians by default.
Female’s with
Age Group 18 -
35
Online Buyers/SellersB2B Audience
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5. Activities
Concept Designing and Implementation: Designing the concept/s which will be used for
promoting the brand during the tenure period of contract. Developing the concept and
implementing the same on various platform available online.
Facebook Content Management: Facebook Content Management will involve planning and
creating tactical activities and teaser campaign to attract eyeballs and users online. Content which
can go viral in form of Content, News, Video or Image.
YouTube Channel Management: Maintaining YouTube channel and ensuring that the video is
promoted to get maximum exposure. Please note that it does not include video creation. Designing
custom design and promoting and integrating it with other online channels like Facebook, Blog etc.
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6. Activities
Video Promotion: Video promotion involve promoting a video to many other local and
international video sites other then YouTube and measuring their results, in terms of views
Social Profile and Content Distribution: It involves at-least top 5 registration on public and
Business Forums, Indian Electronics/Credit Card Blogs, Business Reviews and Classified Ads.
Blog Management: Blog will be used to draw traffic and ultimately send it to main site.
Strategic content will be designed to target audiences and niches. Keyword techniques will be used
to capture search traffic on certain useful terms and will keep user lively and will allow editorial
to communicate the brand in an interesting way and encourage dialogue.
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7. Activities
Social Bookmarking and Product Management: It is used to create educational or
informational articles for the users who are generally searching for the information. Also, helps the
brand to build there market presence which results in traffic building too.
Twitter Account Management: Twitter is not simply a matter of following the trend. Early on
we see an opportunity to use Twitter in a powerful way to find our audience as they are making
buying/recommending decisions. We want to develop a Twitter page which we use in much the
same way as Facebook, to seed links to the landing page/blog and respond to discussion. But we
also want to build relationships with other niche related audience and bloggers across the world
Brand Reputation Management: As an agency, we will continuously monitor in the tenure
period of contract that most of the negative content/feedback/comment about the brand is “push
down” and add new pages and articles to comprehensive it. At many place, a proper reply to it
also helps as a customer service and retention technique.
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8. Sample Concepts
Concept 1:
1. Latest Buying/Selling Collections with their features and collaboration with the
world's online marketplace
It will involve following things
a) Updating Latest buying and selling Collections on the selected channels online
b) Gathering audience via different tactical activities
c) Informing/Educating audience about the latest release and its features
d) Having Gossip talk on these channels related to the Online Shopping products.
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9. Estimate Figures after 6 Months
Facebook Fan Count: ()
YouTube Views: ()
Blog Traffic: ()
*All Estimates are taken as minimum.
Few Points:
Please note that all the above figures are just an estimate and it may vary depending on the campaign,
client coordination's, approvals and many other factors.
For the first 3 months we can expect the fans/followers/views to increase by 10-30%, however, after
which we can expect it to grow by 30-50%
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10. Top 10 Social Bookmarking Websites
Domain Name Alexa Rank Page
Rank
http://slashdot.org 10512 9
http://digg.com 284 8
http://technorati.com 457 8
http://www.delicious.com 2648 8
http://www.editions.com 2252 8
http://www.stumbleupon.com 939 8
http://www.reddit.com 4815 8
http://www.folkd.com 2700 8
http://www.newsvine.com 7106 7
http://www.diigo.com 1359 7

11. Top Forum Sites
Forums Alexa Rank Page
Rank
http://forums.digitalpoint.com/ 313 6
http://forums.eslcafe.com/korea/viewfor
um.php?f=6
15,552 6
http://forums.redflagdeals.com/ 3,087 5
http://www.fredmiranda.com/forum/ 17,225 4
http://www.theproductforum.com/forum
s/
939,066 2