When you begin your small business, it can be very easy to be carried away with one area of the business only to let other areas fall by the wayside. Unfortunately, this can be detrimental to your company.

1. How to Achieve Perfect Balance
Between Sales and Operation?
Melissa Evans
-VP of Motivating The Masses-
@masterbizcoach

2. When you begin your small business, it can be very easy to
be carried away with one area of the business only to let
other areas fall by the wayside. Unfortunately, this can be
detrimental to your company. In fact, neglecting one side of
the business can lead to the company's downfall very
quickly.
@masterbizcoach

3. Although there are a few different aspects of a small
business that are important, there are two that are vital:
sales and operations. These two areas are the main aspects
of your business, and you cannot have one without the
other. In fact, the two go hand in hand.
@masterbizcoach

4. Consider this, without sales, there is no need for
operations, since you have no reason to produce or supply
anything. Vice versa, without operations, you will have no
sales. You will not be able to complete any current sales, and
you certainly will not acquire any new ones. The key to
running the successful small business is to find the perfect
balance between sales and operations.
@masterbizcoach

5. In order to find the right balance, you must understand how
to handle each of the two aspects. By managing the two
correctly, they will balance themselves naturally.
Operations is the core of the working area of your company.
If you produce a product, then operations involve everything
from purchasing to production to completion. Operations
will be the back office and the manufacturing areas. If you
supply a service, then operations is much the same: the
suppliers, the providers, the accountants, and the human
resources.
@masterbizcoach

6. In order to effectively manage your operations, you will need
to realize that you cannot follow either extreme. For
example, an owner who micromanages will only hinder
operations by questioning every little move that an
employee makes. Alternatively, a lax owner could allow
operations to falter by not keeping an eye on the efficiency
of the work and the quality of the products or services.
@masterbizcoach

7. Sales also have to be carefully considered. As the owner, you
will have to find the right combination of cost and profit.
While, of course, you want your business to be
profitable, you must offer prices that are feasible in order to
attract and maintain customers.
Sales and operations obviously go hand in hand. Without
one, the other is not functional. By correctly managing each
of the two aspects, you will be able to provide a balance
between the two. The balance is the most important key to
running a good business.
@masterbizcoach

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