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©2012 MASSTLC ALL RIGHTS RESERVED.
The New Role of Software in an
Internet of Things World
John Canosa
ThingWorx
a PTC Company
Jeff Kaplan
THINKstrategies
Colleen Smith
Progress Software
Bill Zujewski
Axeda
• Enables connectivity.
• Controls/secures
connections.
• Captures data.
• Analyzes data.
• Shares data.
• Provisions services.
• Etc., etc., etc.
Software Makes IoT Work:
Scanners, Systems & Solutions
Panelists
John Canosa, Chief Strategist for Connected Products,
ThingWorx, a PTC business
Colleen Smith, VP of SaaS, Progress Software
Bill Zujewski, CMO & EVP of Product Strategy, Axeda
Discussion Topics
 How IoT is changing our customers’ businesses?
 How is IoT changing our software businesses?
 What are the new software requirements in the IoT?
 How must SW vendors change to meet new IOT needs?
 What are the biggest SW challenges in the IoT?
 How is the market segmentation for SW changing?
 What is the taxonomy of new IoT SW opportunities?
 Real-world case study examples.
Enables Users to Develop and Run
M2M and Internet of Things Applications
10X Faster
The 1st Application Platform for the Connected World that…
50B
2020
1B
2010
New Applications
Rapid Growth from 1B to 50B
Smart Connectable “Things
1T
2035
Sensors, Devices, Machines
50B
2020
5M APPS
1B
2010
New Applications
50B Connectable Things will
Require 5M Unique Apps
1T
2035
Sensors, Devices, Machines
500M APP
The Network
Internet, Device Clouds & Mobile Networks
Fixed
Apps
General
Purpose
Dev.
Tools
APIs APIsAPIs
Past – APPs Built w/General Purpose Tools
Sensors,
Devices
&
Equip.
Comm.
Elements
Wireless Provisioning
 Complex
Programming
 Build Platform
Services on a
Project
 Difficult to
Maintain/Evolve
 High Risk, High
Cost
 Barrier to
Innovation
Result: 1st
M2M/IoT
Era Failed
Rigid Packaged
Applications
Fragile Custom
Applications
The Network
Sensors,
Devices &
Equip.
ThingWor
x Rapid
Applicatio
n
Dev.
Platform
 Simplified
Development
 Core M2M/IoT
Services Built-in
 Low Risk & Cost
 Simple Business
Integration
 Catalyzes
Innovation
Result:
Accelerating
Pace of
M2M/IoT
ThingWorx – Complete & Designed for Purpose
Cloud
Big Data
Social
Enterprise
ThingWorx Marketplace™ Magnifies Ecosystem
Power
• Ecosystem extends ThingWorx capabilities and enhances its competitive
advantage
• Accelerating M2M/IoT adoption through global sharing of IP
• Creating additional revenue streams for extensions, apps, etc
Progress
Turning ideas into business reality—fast
Colleen Smith
June 2014
Made to
SHARE
Rapid to
BUILD
Flexible to
MOVE
Demands of Modern Business Applications
Ecosystems of data working togetherSimple to develop, deploy,
manage
Unity of on-premise, cloud,
mobile
© 2014 Progress Software Corporation. All rights reserved.14
© 2014 Progress Software Corporation. All rights reserved.15
Why Progress?
 The next generation of application software development
• Best-in-class, purpose-built products/services
• Data integration, big data, mobility, data analytics
 Global support, local presence
 140,000 organizations and over 4 million users
 Software for any cloud, any platform, any mobile device, or any “thing”
 30-year track record of success
Customer and Partner value… Now
16 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
Axeda Mission
Connect Things, Collect Data, Change Outcomes
Machine Cloud
Intelligently collect and organize
the world's machine and sensor data
making it easy to access and use
Reduce Failed
Customer Interactions
Connected
Product
Improve Threat
Detection
Connected
Security
Predict Insurance
Claim risk
Connected
Car
Optimize Radiation
Treatment Delivery
Connected
Health
17 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
Axeda’s IoT Platform
Manage
Build
Connected Machine Management Apps
Web applications to remotely monitor, manage, track,
service and control wired and wireless intelligent devices
and assets.
IoT Application Enablement Platform
Cloud-based platform and tools to simplify the
development of apps. Includes data management, scripting
engine, web services and SDKs.
Connect
IoT Connectivity Middleware
Cloud-based connectivity and communication software to
connect devices and process, transform, organize, store
and transfer machine and sensor data
18 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
IoT Value Curve
Unconnected
 Fight fires
 Limited product
feedback
 High cost of
service
Connected
 Remote access
as allowed
 Fragmented
information
 Reactive
response to
issues
Serviceable
 Remote access
as needed
 Some proactive
monitoring
 Service cost
avoidance
 Electronic
software
delivery
 Predictive
maintenance
 Monitor and
report on services
 View and analyze
product data
 Leverage usage
data for new
product
enhancements
Intelligent
Optimized
 Enterprise
integration
 Configuration
and warranty
management
 Pay-per-use
models/billing
integration
 Track and
locate
/inventory
management
Differentiated
 New revenue-
generating
capabilities
 Cloud-delivered,
customer
applications
 Replenishment
management
 Remotely
control products
 Compliance and
audit reporting
 Mobile
integration
 Cloud-to-cloud-
to-mobile
mashups
Level 2
Level 3
Level 4
Level 5
Level 6+
Level 1
CONNECT
MANAGE
BUILD
Integrate
Reinvent the
Product
Experience
Analyze
Service

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Software panel

  • 1. ©2012 MASSTLC ALL RIGHTS RESERVED. The New Role of Software in an Internet of Things World John Canosa ThingWorx a PTC Company Jeff Kaplan THINKstrategies Colleen Smith Progress Software Bill Zujewski Axeda
  • 2.
  • 3. • Enables connectivity. • Controls/secures connections. • Captures data. • Analyzes data. • Shares data. • Provisions services. • Etc., etc., etc. Software Makes IoT Work: Scanners, Systems & Solutions
  • 4. Panelists John Canosa, Chief Strategist for Connected Products, ThingWorx, a PTC business Colleen Smith, VP of SaaS, Progress Software Bill Zujewski, CMO & EVP of Product Strategy, Axeda
  • 5. Discussion Topics  How IoT is changing our customers’ businesses?  How is IoT changing our software businesses?  What are the new software requirements in the IoT?  How must SW vendors change to meet new IOT needs?  What are the biggest SW challenges in the IoT?  How is the market segmentation for SW changing?  What is the taxonomy of new IoT SW opportunities?  Real-world case study examples.
  • 6. Enables Users to Develop and Run M2M and Internet of Things Applications 10X Faster The 1st Application Platform for the Connected World that…
  • 7. 50B 2020 1B 2010 New Applications Rapid Growth from 1B to 50B Smart Connectable “Things 1T 2035 Sensors, Devices, Machines
  • 8. 50B 2020 5M APPS 1B 2010 New Applications 50B Connectable Things will Require 5M Unique Apps 1T 2035 Sensors, Devices, Machines 500M APP
  • 9. The Network Internet, Device Clouds & Mobile Networks Fixed Apps General Purpose Dev. Tools APIs APIsAPIs Past – APPs Built w/General Purpose Tools Sensors, Devices & Equip. Comm. Elements Wireless Provisioning  Complex Programming  Build Platform Services on a Project  Difficult to Maintain/Evolve  High Risk, High Cost  Barrier to Innovation Result: 1st M2M/IoT Era Failed Rigid Packaged Applications Fragile Custom Applications
  • 10. The Network Sensors, Devices & Equip. ThingWor x Rapid Applicatio n Dev. Platform  Simplified Development  Core M2M/IoT Services Built-in  Low Risk & Cost  Simple Business Integration  Catalyzes Innovation Result: Accelerating Pace of M2M/IoT ThingWorx – Complete & Designed for Purpose Cloud Big Data Social Enterprise
  • 11. ThingWorx Marketplace™ Magnifies Ecosystem Power • Ecosystem extends ThingWorx capabilities and enhances its competitive advantage • Accelerating M2M/IoT adoption through global sharing of IP • Creating additional revenue streams for extensions, apps, etc
  • 12. Progress Turning ideas into business reality—fast Colleen Smith June 2014
  • 13. Made to SHARE Rapid to BUILD Flexible to MOVE Demands of Modern Business Applications Ecosystems of data working togetherSimple to develop, deploy, manage Unity of on-premise, cloud, mobile
  • 14. © 2014 Progress Software Corporation. All rights reserved.14
  • 15. © 2014 Progress Software Corporation. All rights reserved.15 Why Progress?  The next generation of application software development • Best-in-class, purpose-built products/services • Data integration, big data, mobility, data analytics  Global support, local presence  140,000 organizations and over 4 million users  Software for any cloud, any platform, any mobile device, or any “thing”  30-year track record of success Customer and Partner value… Now
  • 16. 16 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL Axeda Mission Connect Things, Collect Data, Change Outcomes Machine Cloud Intelligently collect and organize the world's machine and sensor data making it easy to access and use Reduce Failed Customer Interactions Connected Product Improve Threat Detection Connected Security Predict Insurance Claim risk Connected Car Optimize Radiation Treatment Delivery Connected Health
  • 17. 17 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL Axeda’s IoT Platform Manage Build Connected Machine Management Apps Web applications to remotely monitor, manage, track, service and control wired and wireless intelligent devices and assets. IoT Application Enablement Platform Cloud-based platform and tools to simplify the development of apps. Includes data management, scripting engine, web services and SDKs. Connect IoT Connectivity Middleware Cloud-based connectivity and communication software to connect devices and process, transform, organize, store and transfer machine and sensor data
  • 18. 18 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL IoT Value Curve Unconnected  Fight fires  Limited product feedback  High cost of service Connected  Remote access as allowed  Fragmented information  Reactive response to issues Serviceable  Remote access as needed  Some proactive monitoring  Service cost avoidance  Electronic software delivery  Predictive maintenance  Monitor and report on services  View and analyze product data  Leverage usage data for new product enhancements Intelligent Optimized  Enterprise integration  Configuration and warranty management  Pay-per-use models/billing integration  Track and locate /inventory management Differentiated  New revenue- generating capabilities  Cloud-delivered, customer applications  Replenishment management  Remotely control products  Compliance and audit reporting  Mobile integration  Cloud-to-cloud- to-mobile mashups Level 2 Level 3 Level 4 Level 5 Level 6+ Level 1 CONNECT MANAGE BUILD Integrate Reinvent the Product Experience Analyze Service