1. Business Overview

2. © 2012 Apperian Inc. • All rights reserved • Confidential & proprietary 2

3. Apperian’s Place in the Market
Managing Devices
Empowering the Worker
• Approved, standard-issue devices
• User authentication & integration
• Device locks, restricted access
Shift
• Light touch and self-service
• Controlled application installs
• Common architecture
• Device wipe threat response
• Consumer-like experience
2015
Users
Corporate Issued Device
Bring-Your-Own-Device (BYOD)
Centralized Push
Shift
Self-Service Pull
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary

4. App Lifecycle Gets Apps from Dev to Deploy
Acquiring Apps"
Understanding App behavior"
Securing mobile apps"
Managing all aspects"
Deploying Apps"
MAM
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary

5. Trending Market
Trending
Embrace CoIT
• BYOD from an approved list
• Forward thinking
• MDM typical but not • Full self service
universal
• Bring any device
• Will consider alternatives
• Many rich native apps
Trending
IT Managed
• BYOD for cost savings
• BYOD
• MDM is a key strategic • Apps are often web-based
initiative
• Requires VPN
• Legacy thinking
• App protection
Locked down
User control
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary
degree of control

6. Lessons Learned
• Be flexible with your GTM strategy
• Don’t be afraid to change
Ø We have – twice!
• Listen to what the market is telling you - and be nimble – that’s the
benefit of being small
• Figure out your customer “persona” and tune your message
accordingly – be ready to shift if your “persona” changes
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary 6