See what type of content can really boost your engagement rates and ignite your Facebook page growth. Learn the benefits of the video content for your business. Read the full tutorial here: http://www.massplanner.com/the-importance-of-facebook-videos-and-how-to-use-them-for-your-business/

1. The Importance Of Facebook
Videos And How To Use Them
For Your Business
by Zoe Summers

2. The Importance Of Facebook Videos And
How To Use Them For Your Business
W h a t y o u ’ l l l e a r n :
 W h a t t y p e o f c o n t e n t c a n b o o s t y o u r f a n
b a s e g r o w t h
 H o w i m p o r t a n t i s v i d e o c o n t e n t o n
Fa c e b o o k a n d h o w t o u s e i t f o r y o u r
b u s i n e s s
© Mass Planner 2015

3. According to Cisco Systems, by 2018, the video
traffic will represent 80-90% of the global
consumer Internet traffic.
Last year, comScore found that, for the first time
Facebook had more video views than YouTube on
desktop.
© Mass Planner 2015

4. Facebook started adding features and improvements
to its video marketing platform, like the auto -play
feature or the video metrics and insights.
Facebook has also become the first choice for video
advertisers1:
© Mass Planner 2015

5. If you’re still wondering if you should include video content
into your marketing strategy, here are some interesting stats2:
 Facebook has over 4 billion daily video views
 BuzzFeed’s video views on Facebook reached more than 500 million in April
2015
 In February 2015, 70% of Facebook’s videos were uploaded directly to the
site, versus 25% in February 2014.
 The average FB user watched 75% more videos this year compared to last
year (in US the number is actually 94%)
 Photo posts reach 14% of brands’ audience on average, text only updates
reach just 4%, and video posts reach as much as 35%
© Mass Planner 2015

6. So how can you best use Facebook as a video marketing tool?
© Mass Planner 2015

7. Upload Your Video Directly to
Facebook#1
© Mass Planner 2015

8. The News Feed is the best place to land a key
message through a video.
The secret is to directly upload the video to
Facebook, instead of sharing a YouTube video for
example.
© Mass Planner 2015

9. There is a serious list of advantages for
uploading a video directly to Facebook, like:
 U nlike video s s ha red thro ugh o ther pla tfo rms , thes e
video s co me to life when peo ple s cro ll do wn their feeds
 T he video will be dis played in the News Feeds filling the
entire width available.
 V ideo s ha red this way get mo re o rga nic rea ch ra tes tha n
o ther type o f co ntent
© Mass Planner 2015

10. Seriously though, Upload Your
Videos Directly to Facebook!#2
© Mass Planner 2015

11. If you’re not convinced yet that uploading your
video directly to Facebook gets you more views,
here are some interesting stats:
 30% mo re us ers click to play a na tive video
 You’ ll have video metrics and ins ights like the number of
views a t va rio us mo ments thro ugho ut the video, the avera ge
time wa tch a nd mo re.
 Yo u ca n a dd ca ll - t o -a ctio n butto ns during the video o r a t the
end.
 Let ’s no t fo rget the a uto - play fea ture!
© Mass Planner 2015

12. Short Videos Are Better#3
© Mass Planner 2015

13. You can get the same organic reach and traction with simple,
quick videos, made with your smartphone.
You don’t need a professional video to get your message noticed.
Not only that, but shorter videos get more engagement according
to research3.
© Mass Planner 2015

14. Make sure you can grab people’s attention in the
first few seconds with an compelling message or
a Call-to-Action button.
© Mass Planner 2015

15. Silence Can Be Gold
#4
© Mass Planner 2015

16. The Facebook videos auto-play in the News Feed,
but they do so without any sound.
Make sure you don’t rely on sounds to get your
message across, but instead you use text or
graphics to make users turn the sound on.
© Mass Planner 2015

17. Follow The User Across The
Sales Funnel#5
© Mass Planner 2015

18. Create different videos depending where the user is
on the sales funnel.
© Mass Planner 2015
Seed videos
create initial brand awareness
Blast videos
drive engagement among your existing
audience
Sustain videos
build your brand with strong
CTA buttons

19. Test Test Test#6
© Mass Planner 2015

20. Have fun and experiment!
Depending on your audience you can test different
types of videos, like:
 Ins pirational mes s ages
 E duca tio na l video s
 V ideo s tha t a nno unce a n upco ming event, po dca s t, webina r, pro duct
launch
 E nterta ining video
© Mass Planner 2015

21. What to learn more?
This presentation is a part of our tutorial:
The Importance Of Facebook Videos
And How To Use Them For Your
Business
Click here to read the full tutorial!
© Mass Planner 2015

22. © Mass Planner 2015