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The Importance Of Facebook Videos And How To Use them For Your Business

See what type of content can really boost your engagement rates and ignite your Facebook page growth.
Learn the benefits of the video content for your business.

Read the full tutorial here: http://www.massplanner.com/the-importance-of-facebook-videos-and-how-to-use-them-for-your-business/

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The Importance Of Facebook Videos And How To Use them For Your Business

  1. 1. The Importance Of Facebook Videos And How To Use Them For Your Business by Zoe Summers
  2. 2. The Importance Of Facebook Videos And How To Use Them For Your Business W h a t y o u ’ l l l e a r n :  W h a t t y p e o f c o n t e n t c a n b o o s t y o u r f a n b a s e g r o w t h  H o w i m p o r t a n t i s v i d e o c o n t e n t o n Fa c e b o o k a n d h o w t o u s e i t f o r y o u r b u s i n e s s © Mass Planner 2015
  3. 3. According to Cisco Systems, by 2018, the video traffic will represent 80-90% of the global consumer Internet traffic. Last year, comScore found that, for the first time Facebook had more video views than YouTube on desktop. © Mass Planner 2015
  4. 4. Facebook started adding features and improvements to its video marketing platform, like the auto -play feature or the video metrics and insights. Facebook has also become the first choice for video advertisers1: © Mass Planner 2015
  5. 5. If you’re still wondering if you should include video content into your marketing strategy, here are some interesting stats2:  Facebook has over 4 billion daily video views  BuzzFeed’s video views on Facebook reached more than 500 million in April 2015  In February 2015, 70% of Facebook’s videos were uploaded directly to the site, versus 25% in February 2014.  The average FB user watched 75% more videos this year compared to last year (in US the number is actually 94%)  Photo posts reach 14% of brands’ audience on average, text only updates reach just 4%, and video posts reach as much as 35% © Mass Planner 2015
  6. 6. So how can you best use Facebook as a video marketing tool? © Mass Planner 2015
  7. 7. Upload Your Video Directly to Facebook#1 © Mass Planner 2015
  8. 8. The News Feed is the best place to land a key message through a video. The secret is to directly upload the video to Facebook, instead of sharing a YouTube video for example. © Mass Planner 2015
  9. 9. There is a serious list of advantages for uploading a video directly to Facebook, like:  U nlike video s s ha red thro ugh o ther pla tfo rms , thes e video s co me to life when peo ple s cro ll do wn their feeds  T he video will be dis played in the News Feeds filling the entire width available.  V ideo s ha red this way get mo re o rga nic rea ch ra tes tha n o ther type o f co ntent © Mass Planner 2015
  10. 10. Seriously though, Upload Your Videos Directly to Facebook!#2 © Mass Planner 2015
  11. 11. If you’re not convinced yet that uploading your video directly to Facebook gets you more views, here are some interesting stats:  30% mo re us ers click to play a na tive video  You’ ll have video metrics and ins ights like the number of views a t va rio us mo ments thro ugho ut the video, the avera ge time wa tch a nd mo re.  Yo u ca n a dd ca ll - t o -a ctio n butto ns during the video o r a t the end.  Let ’s no t fo rget the a uto - play fea ture! © Mass Planner 2015
  12. 12. Short Videos Are Better#3 © Mass Planner 2015
  13. 13. You can get the same organic reach and traction with simple, quick videos, made with your smartphone. You don’t need a professional video to get your message noticed. Not only that, but shorter videos get more engagement according to research3. © Mass Planner 2015
  14. 14. Make sure you can grab people’s attention in the first few seconds with an compelling message or a Call-to-Action button. © Mass Planner 2015
  15. 15. Silence Can Be Gold #4 © Mass Planner 2015
  16. 16. The Facebook videos auto-play in the News Feed, but they do so without any sound. Make sure you don’t rely on sounds to get your message across, but instead you use text or graphics to make users turn the sound on. © Mass Planner 2015
  17. 17. Follow The User Across The Sales Funnel#5 © Mass Planner 2015
  18. 18. Create different videos depending where the user is on the sales funnel. © Mass Planner 2015 Seed videos create initial brand awareness Blast videos drive engagement among your existing audience Sustain videos build your brand with strong CTA buttons
  19. 19. Test Test Test#6 © Mass Planner 2015
  20. 20. Have fun and experiment! Depending on your audience you can test different types of videos, like:  Ins pirational mes s ages  E duca tio na l video s  V ideo s tha t a nno unce a n upco ming event, po dca s t, webina r, pro duct launch  E nterta ining video © Mass Planner 2015
  21. 21. What to learn more? This presentation is a part of our tutorial: The Importance Of Facebook Videos And How To Use Them For Your Business Click here to read the full tutorial! © Mass Planner 2015
  22. 22. © Mass Planner 2015