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Startup Hacks: Prepare your startup as a Brand

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Starting something on your own and of your own is the mantra of a modern world.
While each one of us is blessed with a talent and capability only a handful of people,
manage to take it ahead. Startups are surely growing in number which implies that more
and number of people are concerned about accomplishing and beginning something of
their own.
For preparing your startup as a brand requires ten times the effort that any
corporate would require which is why to simplify your work a little more, we have come
up with tips that would help you project your start up as a brand.
1. STRONG SOCIAL MEDIA PRESENCE
One of the most important aspect to project your startup as a brand is having a strong
social media presence. Hire a social media manager or do it on your building an h2 social
media presence is the need of the time. If you have an h2 social media presence across
the various social media platforms, you are perceived as a brand and not a start up.
Remember, it is a matter of public perception.

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2. CREATE AN IDENTITY
Be it your logo, website,
Facebook page, customer
service, product or
advertise... Everything needs
to look connected. Figure out
what your start up stands for,
what kind of identity does it
beholds and work on it. If
your brand identity is
reliability and trustworthiness
then using neon colors in your
logo or website would narrate
a different story altogether.
3. BELIEVE IN THE BRAND
You need to understand that
you are a brand much before
people begin to believe it.
Place your interviews,
advertisements and offers
exactly where people come
looking for the brands. Do not
be featured on a startup
magazine and expect to be
treated like a brand. You need
to believe that you are a king,
before buying a king size bed.

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4. WORK ON CUSTOMER RELATION MANAGEMENT
Undoubtedly your
customers and clients are
the bread and butter to you
but managing relationship is
another important aspect of
building yourself into a
brand. Not everything may
provide you monetary
benefits; there are a few
things in the business that
reward you with non-
monetary benefits such as –
loyalty and word of mouth
publicity.
5. TRAINED STAFF
Founders and Co-founders
may not regularly interact
with the customers or
clients, but staff does. A
well trained staff assures
that your brand image stays
untarnished because they
are the ones who come in
direct contact with your
customers or clients.

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6. KEEP IT PROFESSIONAL
Startups are often taken
for granted but you can
avoid such scenarios by
maintaining a code of
conduct internally and
some basic ethics and
principles for the
organization. This makes
you professional, filtering
you out from the rest.
Certainly, the most expensive space is the space in the minds of the consumers, and
once your startup settles in there for a favorable reason, we believe that there won’t be
any looking back.