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Qwerly - An API-Only Business

                                     Max Niederhofer, CEO
                                      max@qwerly.com

                                         October 2011




                                       Confidential. For internal use only.

Thursday, October 27, 2011
!"#$%"&'()"&'"*$+,"&-.%",/&,0&$././12"




                                           Confidential. For internal use only.

Thursday, October 27, 2011
And	
  to	
  tell	
  the	
  story	
  of	
  our	
  company	
  in	
  
                                              five	
  minutes.


                                                                         !"#$$%




                                               Confidential. For internal use only.

Thursday, October 27, 2011
We	
  started	
  in	
  June	
  2010	
  with	
  a	
  big	
  idea:
      building	
  the	
  web's	
  universal	
  address	
  book	
  -­‐	
  a	
  site	
  
       to	
  find	
  social	
  web	
  ID	
  for	
  every	
  person	
  on	
  earth.




                                     Confidential. For internal use only.

Thursday, October 27, 2011
12)3$45$




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Thursday, October 27, 2011
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Thursday, October 27, 2011
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Thursday, October 27, 2011
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                                                 23$23$23$23$111!




Thursday, October 27, 2011
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                                                    /012!




Thursday, October 27, 2011
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Thursday, October 27, 2011
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Thursday, October 27, 2011
(This	
  is	
  why	
  we're	
  here	
  today.)




Thursday, October 27, 2011
!"#$%#&'(%)#*+%,#*"#-&./#
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Thursday, October 27, 2011
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Thursday, October 27, 2011
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Thursday, October 27, 2011
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                               ?(&&',#.A'#1,#B(C#<'#<'5'#8&1))()%:#




Thursday, October 27, 2011
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Thursday, October 27, 2011
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                                    #
                  !"#'.#(6./$#("7.#87.#4.9.5"6:/;#$%&$+#


                                             Code code code!
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Thursday, October 27, 2011
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                                         !01$2)(/3#4$




Thursday, October 27, 2011
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                             8+*)4+'!>#?$%23!@!ABC&!:;23<=!!              B72$9L&!B6#..2362&!C$<1$2!O#?3$/<L#

                                  )*+,--4/62U##V56#.-./0$12%23)#423!      <'=%"'3"#P223Q$%20!RS&!(<#?9!EH!
                                  )*+,--9;1*2356#.-./0$12%23)#423!        >+?)3*!T2$9?32!6/+19/<&!/$82<!
                                                                          1$72LK$8&!U?L1$2LL&!L9/39?+L!
                                  )*+,--<1$V2%1$56#.-1$-./0$12%23)#423!   2$932+32$2?3L)1+&!>/62U##V&!32/<FK.2!;2U#


                                                                                             555#723!WDE!L#61/<!$29;#3VLX!




Thursday, October 27, 2011
Qwerly lets companies mine the public social
             web for information about customers, users &
                                leads.

                             “Acxiom for the social web.”




                                                                         and many, many more...




                                   Confidential. For internal use only.

Thursday, October 27, 2011
Customer & API User Examples




                                        and over 2,000 more...




Thursday, October 27, 2011
Our website is just for lead generation.


                  All of our revenue is generated via the API.




Thursday, October 27, 2011
Social media has created the opportunity for a
            disruptive & category-defining data company.




                              Confidential. For internal use only.

Thursday, October 27, 2011
Easy interchange methods are creating the
                opportunity for a sustained data revolution.




                                REST/JSON
                                 "Cloud"
                             Key-Value Stores




                                 Confidential. For internal use only.

Thursday, October 27, 2011
From "offline matching" to
                                "online value-add":




                              Your data is a platform.




                                      Confidential. For internal use only.

Thursday, October 27, 2011

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Max Niederhofer, Qwerly

  • 1. Qwerly - An API-Only Business Max Niederhofer, CEO max@qwerly.com October 2011 Confidential. For internal use only. Thursday, October 27, 2011
  • 2. !"#$%"&'()"&'"*$+,"&-.%",/&,0&$././12" Confidential. For internal use only. Thursday, October 27, 2011
  • 3. And  to  tell  the  story  of  our  company  in   five  minutes. !"#$$% Confidential. For internal use only. Thursday, October 27, 2011
  • 4. We  started  in  June  2010  with  a  big  idea: building  the  web's  universal  address  book  -­‐  a  site   to  find  social  web  ID  for  every  person  on  earth. Confidential. For internal use only. Thursday, October 27, 2011
  • 5. 12)3$45$ !"#$%&'$()*$+','$-./'$ 0000$ 12)3$45$ Thursday, October 27, 2011
  • 6. !""#$%&''() *)+),-).-/*)) 0--1)2+34.5,) 6+74,!778) Thursday, October 27, 2011
  • 7. !"#$%&$'(")*+&,$()-%(-.$$ /01$2*#$01314$ Thursday, October 27, 2011
  • 8. !"#$%&'($)*+,($-.+/,$/0111$ 23$23$23$23$23$23$23$23$ 23$23$23$23$23$23$23$23$ 23$23$23$23$111! Thursday, October 27, 2011
  • 9. !"#$"%&'%$(&'&$)*%#+,$+-.&$ /012! Thursday, October 27, 2011
  • 10. !"#$%&'()*+,'&-./0-1' ' 2)/3+'4+'4+,+'0+5$0'!"#$'.6'3+),7-' &,)87'6,.('9..0:+';<+.<:+'3+),7-=1' >"?+'@AAB'/$"C/+3'0,.4"$0'DAAE')'(.$&-' 4"&-./&'&,F"$01' Thursday, October 27, 2011
  • 11. !"#$%"&'()"*&+(&,#-&'.&/!01&2#&3"&4+5%6&561& &/.*&,#%)(&*5*&788&9'%%(&$"-&("9#.*1& :;"<&6##)&6;"&(56"&*#3.1& Thursday, October 27, 2011
  • 12. (This  is  why  we're  here  today.) Thursday, October 27, 2011
  • 13. !"#$%#&'(%)#*+%,#*"#-&./# # 0+%.#$%1%#23(%4#56/# # 7%#$%1%#23(%# # 89*#1%&22.#$%#:%2*#23(%## ;#<#<!=#!6# ><?@#A5B#56# CD=E#>65=;FFF# Thursday, October 27, 2011
  • 14. !"#$%&'()*+,'&-./0-1' 2)/3+'4+'4+,+'0."$0'&.',.56'&-+')#3' 7"8'7)3+#'.$'./,'3+),5-'&,)951' !"#"$%& !"#"$%! Thursday, October 27, 2011
  • 15. !"#$"%&#&'#()%#*+)%,-.,'#&'#&)/0#&'# '1+#234#1."+.5#*-%6#'1&#$7)&#&7"8#)+"# $-//-%9#&'#:)8#;'+5# # 2%6#&7"8#&'/6#1.5# <=2>>?@#AB555! Thursday, October 27, 2011
  • 16. !"#$%&'#(")#*+),#-''.%"/# # 012#.%'$)"2#$3'4)#'45#&"$56,#)5$76/# Thursday, October 27, 2011
  • 17. !"#$""%&'#()*&+,',#+-#()#(.-# /01),12#3*").').#41567-*518'59#+8,1.':# ;),#<'#,5"88',#."#+),'5#=>>?#+)(@+'-:## ?(&&',#.A'#1,#B(C#<'#<'5'#8&1))()%:# Thursday, October 27, 2011
  • 18. !"#$%#$%&'()*+%,-(%.(/0/12/1-34% % 5)%.-%3-6%7)*#)8)%6"#$%#$%9"/6%"/&&)3).4% % :3%,/;6<%9)%*#=)%6")%>--?*)4% % 5)%9-'*.%*#=)%6-%;-313')%.-#3?%7'$#3)$$%% 9#6"%6")%>--?*)4% % >(/6'#6-'$%/&-*-?)1;%*-?-%#3;*'$#-3@% Thursday, October 27, 2011
  • 19. !"#$%&$#'&(#&#(%")*+# ,-$#'.#*/.'#'%&$#"-0#123#-(.0(#%&4#$"54#-(+# # !"#'.#(6./$#("7.#87.#4.9.5"6:/;#$%&$+# Code code code! code code! code! code code code! Thursday, October 27, 2011
  • 20. !"#$%"$&'()$*)+$,)$&'-"./)#$'$"),$ !01$2)(/3#4$ Thursday, October 27, 2011
  •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hursday, October 27, 2011
  • 22. Qwerly lets companies mine the public social web for information about customers, users & leads. “Acxiom for the social web.” and many, many more... Confidential. For internal use only. Thursday, October 27, 2011
  • 23. Customer & API User Examples and over 2,000 more... Thursday, October 27, 2011
  • 24. Our website is just for lead generation. All of our revenue is generated via the API. Thursday, October 27, 2011
  • 25. Social media has created the opportunity for a disruptive & category-defining data company. Confidential. For internal use only. Thursday, October 27, 2011
  • 26. Easy interchange methods are creating the opportunity for a sustained data revolution. REST/JSON "Cloud" Key-Value Stores Confidential. For internal use only. Thursday, October 27, 2011
  • 27. From "offline matching" to "online value-add": Your data is a platform. Confidential. For internal use only. Thursday, October 27, 2011