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WELCOME	
  
Business	
  of	
  APIs	
  Conference	
  2011	
  
             New	
  York	
  City	
  
Rocket	
  Fuel	
  for	
  your	
  API	
  
4s	
  t	
  
   e
                 1. Find	
  the	
  fit.	
  
                 2. Remove	
  fricEon.	
  
                 3. Market	
  differently.	
  
  b
                 4. Go	
  where	
  the	
  consumer	
  lives.	
  
pracEces	
  
TradiEonal	
  
YellowAPI	
  
 PlaPorm	
  
what i want
                                                                 • fame
                                                                 • money
                                                                 • curated content
                                                                 • great tools


hint:	
  trad	
  markeEng	
  won’t	
  work	
  with	
  him	
  
1. Find	
  the	
  fit.	
  
   4s	
  t	
  
   e
                 2. Remove	
  fricEon.	
  
                 3. Market	
  differently.	
  
  b              4. Go	
  where	
  the	
  consumer	
  lives.	
  
pracEces	
  
WELCOME	
  
Business	
  of	
  APIs	
  Conference	
  2011	
  
             New	
  York	
  City	
  

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