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Steven Citron-Pousty
Technology Evangelist, deCarta
SHOCK!!!
Evil?
Voice
of
Reason
“You should expect that the platform
you’re building on top of to do
something that’s not in your interest,”
Wilson said. “If you’re going to stay
on top of that platform forever you
might wake up one day to find that
the owner of the platform is
competing with you and that sucks.”


http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/
By h.koppdelaney on flickr
Consumer Facing                                 Pure Platform




Power Mashups                                Power Branded Apps

Started as an app                            Started as an platform

Platform as an extension   ala Mark Suster   Platform as a service
By Roland on flickr
Consumer




By raneko on flickr
Platform

By yibadau on flick
Some examples from deCarta



Full Stack with Carriers




          Powering Samsung bada LBS
Moving




                           Forward


By bufferchuck on flickr
Well, I've been   'Cause I've
afraid of         built
changing          my life around
                  you
Not your
       best signal




By Orin Zebest on flickr
Clear
Boundaries




By Julianmeade on flickr
Over-communicate




By ehnmark on flickr
Be Clear
                        What You
By bad9brad on flickr
                        Expose
Don’t be




           the
           Grape

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Business of APIs Conference 2011 - deCarta