This is made to explore the ideas about teens and technology from the side of age, gender, race, and parent education attainment

1. TEENS, SOCIAL MEDIA &
TECHNOLOGY OVERVIEW 2015
MASAGUS FIRDAUS
16705261015
Yogyakarta State University
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2. Defining Terms
• Hispanic : persons of Mexican, Puerto Rican, Cuban,
Dominican, Central or South American, or other Spanish or
Portuguese culture or origin, regardless of race
• Snapchat :an image messaging and multimedia mobile
application where pictures and messages are only available
for a short time before they become inaccessible.
• Tumblr :a microblogging and social networking
website which allows users to post multimedia and other
content to a short-form blog.
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3. Defining Terms
• Vine : a short-form video hosting service where
users could share six-second-long looping video clips.
• Kik : a proprietary instant messenger software
application (app) for mobile devices from the Canadian
company Kik Interactive, available free of charge on
iOS, Android, and Windows Phone operating system
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4. Defining Terms
• Pinterest : A content sharing service that allows members to
"pin" images, videos and other objects to their pinboards.
• Polyvore : a community-powered social commerce website
• Whisper : a proprietary iOS and Android mobile app available
without charge, which says that it allows users to send messages
anonymously, and to receive replies.[
• Yik Yak : a social media smartphone application. It is
available for iOS and Android and it allows people to create and view
discussion threads within a 5-mile radius
• Ask.FM : a global social networking site where users create
profiles and can send each other questions.
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5. Research Information
The Pew Research Center’s Teen Relationship Study
Fieldwork was conducted by the GfK Group (GfK, formerly
Knowledge Networks.)
The survey examined the attitudes of teenagers age 13 to 17 years
old, as well as those of their parents, toward technology.
The survey was conducted using sample from KnowledgePanel®.
The population: a. parents of teens age 13 to 17
b. teens 13 to 17 years old residing in the US
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6. Research Scheme
Pew
Research
Center
Sex Race Age Sex by Age
Household
Income
Parent
Education
Urbanity
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7. Sex
Boys Girls
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8. Race/
Ethnicity
Hispanic
White-Non
Hispanic
Black-Non
Hispanic
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9. Age
13-14 15-17
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10. Sex by
Age
Boys
13-14
Boys
15-17
Girls
13-14
Girls
15-17
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11. Household
Income
< $30K
$30K-
$49.999K
$50K-
$74.999K
$75K+
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12. Parent
Education
Attainment
Less than
High School
High School
Some
College
College+
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13. Urbanity
Urban Suburban Rural
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14. Some Points to Note
• Gaps in access to technology (Desktop and laptop
computers, and smartphones): Socio Economic, Racial&
Ethnic Lines.
• Teens sites and apps like Instagram and
Snapchat
• Adolescents Facebook, and it is the site
that the largest share of teens say they use most often
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15. Some Points to Note
• Facebook : the most used site by lower income youth
than by higher income teens,
• Snapchat : site for more well-to-do teens.
• Girls : text messaging & visual social media platforms
(Instagram, Snapchat), online pinboards (Pinterest and
Polyvore), as well as Tumblr and Vine.
• Boys dominate in the console access and video game
playing sphere.
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16. Some Points to Note
• Among Hispanic and African-American youth, there is somewhat less access
to desktops, compared with white teens.
• African-American youth have greater access to smartphones than their
Hispanic or white counterparts.
• Minority youth are much more likely to adopt text messaging apps on their
phones than their white counterparts.
• Hispanic youth = white teens (social media platforms)
• Hispanic teens : using Google+ than white youth.
• African-American teens > white or Hispanic youth (playing video games)
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17. Mobile phones
• Most of American teens ages 13 to 17 have or have access to a mobile
phone of some kind, and a majority of teens have smartphones.
• About a third of teens have a “basic” cell phone that is not a smartphone.
• Only limited number of teens have both types of phones.
• African-American teens are the most likely of any racial or ethnic group to
have or have access to a smartphone
• Teens from higher income families and households where parents have
higher levels of educational attainment are among the most likely to own a
smartphone.
• Those teens with lower incomes are the most likely to have a basic cell
phone
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18. Desktops, Laptops and Tablets
• Fully 87% of American teens ages 13 to 17 have or have access
to a desktop or laptop computer, and 58% of teens have or have
access to a tablet computer.
1. White teens are more likely to report having a desktop or laptop
computer compared with Hispanic youth and African-American
youth.
2. Household income and parents’ educational level are also
factors in teens’ access to desktops or laptops. Family income
plays a role in whether teens have access to tablets
3. There are also modest gender differences in tablet access
(girls reporting access to a tablet compared with boys)
4. There are no differences by race or ethnicity in tablet access.
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19. Game Consoles
• Teens 13 to 17 have or have access to a game console (More teen boys own
game consoles than girls)
• White teens are a bit more likely than Hispanic teens to have a game console
• Teens in households earning less than $30,000 annually are less likely to
have a console
• Overall, teens have relatively robust levels of access to tech devices.
• The majority of youth have access to three or four of the five items asked
about on the survey — desktop or laptop computer, smartphone, basic
phone, tablet and game console. Fully seven-in-ten teens have or have
access to three or four of those items
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20. Accessing the Internet on Mobile Devices
• The survey shows that 91% of teens go online from a
mobile device, at least occasionally.
• African-American teens are significantly more likely
than whites or Hispanics to use mobile devices to go
online
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21. Internet Use (near ‘constant’ for some teens)
Teens ages 13 to 17 are also going online frequently.
Most of teens report going online daily “almost constantly,” (Daily and
weekly)
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22. Texting
• Most of teen cell owners use text messaging — either directly through their
mobile phones or through an app or a website.
• Some of teens (Hispanic and African American) use messaging apps like Kik
or WhatsApp.
• Teens on the lower end of the income spectrum are also more likely to use
messaging apps on their smartphones
• Girls are also a bit more likely than boys to use messaging apps,
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23. Online Pinboards
• Girls, especially older ones, are the major users of Online
Pinboards
• A quarter of older teens pin on pinboards as do 16% of
younger teens.
• The oldest girls ages 15 to 17 are the most likely to pin
using online boards.
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24. Discussion boards
• Few teens read or comment on discussion boards like
reddit or Digg.
• There are few differences among teens in use of these
online boards by age or gender or any other major
demographic category.
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25. Anonymous apps and sites
• Limited number of teens with cell phones report using anonymous question or
sharing apps.
• Girls are a bit more likely to visit these sites than boys
• Hispanic teens are nearly twice as likely as white teens to use these
platforms
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26. Playing video games
• More boys play online video games than girls
• African-American teens are substantially more likely to
report playing video games than their white or Hispanic
counterparts
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27. Video call and chat
• Older girls are the most enthusiastic chatters using video
calling or chatting with others.
• More Hispanic teens video chat and call than white teens
who report talking by video.
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28. Social Media
• Most of teens use at least one site (Facebook, Twitter, Instagram, Snapchat,
Tumblr, Google+ and Vine)
• Some others use two or more sites
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29. Facebook
• Boys and girls are equally likely to report using the platform, but older users
ages 15 to 17 are more likely to use it than younger users 13 to 14.
• Teens from somewhat less well-off households are more likely to report using
Facebook than teens from wealthier homes
• Use of Facebook is relatively consistent across racial and ethnic groups.
• Urban teens report more use of Facebook than teens from the suburbs
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30. Instagram
• More than half of all teens report using Instagram to share
photos and video with friends, with girls substantially more
likely to use it than boys.
• The heaviest users of Instagram are the oldest girls
(share photos on Instagram)
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31. Snapchat
• Two-in-five American teens use Snapchat to share images and videos that
are then automatically deleted within a predetermined amount of time —
usually a few seconds.
• Similarly, older teens 15 to 17 send snaps.
• Older girls are the most likely of any teen group to use to service (Snapchat).
• Teens from the lowest income households are the least likely to use the
service than wealthier teens.
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32. Twitter
• Older teens are more likely to use the service than
younger, with use rising steadily as teens age,
• The oldest girls ages 15 to 17 are the most likely to use
Twitter
• This study does not show statistically significant
differences by race, locale or a teen’s socio-economic
status.
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33. Google +
• Hispanic teens are more likely to use Google+ than white
or African-American youth.
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34. Vine
• One quarter of teens use Vine, an app that allows users to
record and share short, six-second videos.
• It is used by more girls than boys
• The oldest girls ages 15 to 17 are the most likely to use
Vine
• Use of Vine is evenly spread across income groups,
education, and racial and ethnic groups.
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35. Tumblr
• Tumblr is predominately used by girls age 13 to 17.
• Much of this is driven by the oldest girls (ages 15 to 17)
• Overall, older teens are modestly more likely to use
Tumblr than younger teens.
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36. Thank You
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