This document discusses and evaluates several potential film poster designs featuring a teddy bear. The first two photos show the teddy bear in unsafe environments surrounded by construction equipment and alone, relating to dangers faced by the film's protagonist. The third photo also depicts the teddy bear alone and unsafe near a ladder. The fourth photo shows the teddy bear more centrally but has distracting background objects. The fifth simple photo of the teddy bear against a red door is deemed most effective at conveying a sense of danger and sympathy for the bear and film's child character.