Ditto #SuperBowl Photo Recap for Brands

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Big spenders are not always the winners in social. Success depends on comprehensive listening, agile content creation, and a little luck. During the Superbowl, Ditto found a brand that nailed all three elements: Cheetos. Katy Perry’s flaming dress propelled Cheetos to the top of the brand rankings in #SuperBowlXLIX related photos, edging out official advertiser Doritos. See how other beverage and snack brands fared in social photo incidence in the battle between New England and Seattle.

Marketing

The MVP (Brands) of #SuperBowlXLIX Photos
February 2015
Visual Search for Social

Cheetos edged past long-term sponsor Doritos

Was Katy Perry’s flaming dress PepsiCo marketing brilliance or luck?

Fans closely linked Pepsi and Skittles to their celebrity endorsers

And consumers reflected back consistent messaging on required snacks

A variety of non-sponsor snack brands appeared on the tables

And we expressed our regional beer preferences

But in the end Boston reigned victorious

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