SlideShare uma empresa Scribd logo
1 de 3
Baixar para ler offline
www.position2.com© Position2
Google Panda 4.2 – Algorithm Refresh
www.position2.com© Position2
Ten months have passed since Google’s last Panda update. Now it’s time for a
refresh, again. Here comes Google Panda 4.2 — though, as Google points out, it will
take several months for the complete roll-out.
Here’s a quick Google Panda recap: The first update was announced by Google in
Feb 2011. There have been four in 2015, including Mobilegeddon in April. Google’s
apparent purpose is to promote quality content and reduce web spam. Panda 4.2 is
the 28th iteration of Panda updates, and was announced by Google’s John Mueller
and Gary Illyes on July 18. According to Search Engine Land, 2-3% of search
queries are affected by this refresh, and it may take months to see the results of any
changes. Gary Illyes also confirms on Twitter that the rollout will be on a global
scale:
www.position2.com© Position2
What does this mean to websites?
1. Sites that were hit by Panda 4.1 and have since taken remedial
measures now have a chance to regain rankings. Since the rollover
effect is still to be witnessed in detail, many webmasters are not really
feeling the heat.
2. Quality content will continue, in part, to determine SEO and search
ranking. Websites with good quality and original content achieve
greater significance in the eyes of the search giant.
Position2 PoV
Our thoughts and recommendations haven’t changed from what we said
about Google Panda 4.1 This new iteration is a refresh. We continue to
recommend that our clients develop unique and original content on their
sites and avoid thin content. Overall content placement should be aimed at
users and should provide quality information in a way that is easy for a user
to understand.

Mais conteúdo relacionado

Mais de Position2

How To Optimize Content For Conversions | Position2
How To Optimize Content For Conversions | Position2How To Optimize Content For Conversions | Position2
How To Optimize Content For Conversions | Position2Position2
 
Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Position2
 
Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Position2
 
Social Media- Which One Is For You
Social Media- Which One Is For YouSocial Media- Which One Is For You
Social Media- Which One Is For YouPosition2
 
Winning More Customers With Marketing Automation
Winning More Customers With Marketing AutomationWinning More Customers With Marketing Automation
Winning More Customers With Marketing AutomationPosition2
 
A Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesA Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesPosition2
 
B2B Email Marketing
B2B Email Marketing B2B Email Marketing
B2B Email Marketing Position2
 
A Retrospect Of Social Updates 2013
A Retrospect Of Social Updates 2013A Retrospect Of Social Updates 2013
A Retrospect Of Social Updates 2013Position2
 
B2B Content Marketing
B2B Content Marketing B2B Content Marketing
B2B Content Marketing Position2
 
Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyPosition2
 
12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing AutomationPosition2
 
B2B Email Marketing
B2B Email MarketingB2B Email Marketing
B2B Email MarketingPosition2
 
Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market  Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
 
Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market  Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
 

Mais de Position2 (14)

How To Optimize Content For Conversions | Position2
How To Optimize Content For Conversions | Position2How To Optimize Content For Conversions | Position2
How To Optimize Content For Conversions | Position2
 
Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2
 
Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014
 
Social Media- Which One Is For You
Social Media- Which One Is For YouSocial Media- Which One Is For You
Social Media- Which One Is For You
 
Winning More Customers With Marketing Automation
Winning More Customers With Marketing AutomationWinning More Customers With Marketing Automation
Winning More Customers With Marketing Automation
 
A Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesA Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing Updates
 
B2B Email Marketing
B2B Email Marketing B2B Email Marketing
B2B Email Marketing
 
A Retrospect Of Social Updates 2013
A Retrospect Of Social Updates 2013A Retrospect Of Social Updates 2013
A Retrospect Of Social Updates 2013
 
B2B Content Marketing
B2B Content Marketing B2B Content Marketing
B2B Content Marketing
 
Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM Strategy
 
12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation
 
B2B Email Marketing
B2B Email MarketingB2B Email Marketing
B2B Email Marketing
 
Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market  Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market
 
Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market  Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market
 

Último

The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...PsychicRuben LoveSpells
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 

Último (20)

The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 

Google Panda 4.2 - Algorithm Refresh | Position2

  • 1. www.position2.com© Position2 Google Panda 4.2 – Algorithm Refresh
  • 2. www.position2.com© Position2 Ten months have passed since Google’s last Panda update. Now it’s time for a refresh, again. Here comes Google Panda 4.2 — though, as Google points out, it will take several months for the complete roll-out. Here’s a quick Google Panda recap: The first update was announced by Google in Feb 2011. There have been four in 2015, including Mobilegeddon in April. Google’s apparent purpose is to promote quality content and reduce web spam. Panda 4.2 is the 28th iteration of Panda updates, and was announced by Google’s John Mueller and Gary Illyes on July 18. According to Search Engine Land, 2-3% of search queries are affected by this refresh, and it may take months to see the results of any changes. Gary Illyes also confirms on Twitter that the rollout will be on a global scale:
  • 3. www.position2.com© Position2 What does this mean to websites? 1. Sites that were hit by Panda 4.1 and have since taken remedial measures now have a chance to regain rankings. Since the rollover effect is still to be witnessed in detail, many webmasters are not really feeling the heat. 2. Quality content will continue, in part, to determine SEO and search ranking. Websites with good quality and original content achieve greater significance in the eyes of the search giant. Position2 PoV Our thoughts and recommendations haven’t changed from what we said about Google Panda 4.1 This new iteration is a refresh. We continue to recommend that our clients develop unique and original content on their sites and avoid thin content. Overall content placement should be aimed at users and should provide quality information in a way that is easy for a user to understand.