1. The Lean Explorers
By Erick, Martine, Manuel & Charlotte

2. What We Did This Week:

Created a general Value Curve for the
TempBox (difficult to distinguish the three segments to
base our analysis on so combined it as one)

Created three landing pages, with the
hope of getting 200+ views to help test
and compare the pages/product.

3. The Value Curves:

4. Heat-Able vs. Tupperware
7
6
Scale
5
4
3
2
Heat-Able
Tupperware
1
0
The TempBox Vs. Tupperware

5. Heat-Able vs. Compleat
7
6
Scale
5
4
3
Heat-able LB
2
1
0
The TempBox vs. Compleat
Compleat

6. Heat-Able vs. Indirect competitors
7
6
Scale
5
4
3
2
Heat-Able
Indirect Competitors
1
0
The TempBox vs. Indirect Competitors

7. Heat-Able vs. All
7
6
Scale
5
4
3
2
1
0
Our Value Curve
Heat-Able
Compleat
Tupperware
Indirect

8. The Landing Pages:

9. Landing Page 1:

10. Landing Page 2:

11. Landing Page 3: