In this first of a series of Themes, Martin describes and defines Cloud Computing from the point of view of user and supplier participants. He calls for reactions in order to provide future profiles. His conclusion is that Cloud Computing is good in a downturn. For a commentary see http://martinhingley.wordpress.com/2009/06/02/cloud-computing-described/.

1. Cloud Computing 2009
A Growth Business In The Downturn
Martin Hingley, Managing Director, ITCandor Limited
Contact: Martin_Hingley@Yahoo.co.uk

2. Agenda
• Cloud Computing – Potential Definitions
• Various Vendor Approaches
• Cloud Computing Is Good In A Downturn
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3. Cloud Computing – The Analogy
With Meteorology
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4. Cloud Computing – Sample Vendor Definitions
• Enables the delivery of personal and business services from remote, centralized servers (the
"cloud") that share computing resources and bandwidth - to any device, anywhere (IBM)
• The delivery of IT as a service to companies or end-users over the Internet (HP)
• The Network Is The Computer (Sun)
• Moving the Web forward as a platform for scalable applications (Google AppEngine)
• A web service that provides resizable compute capacity in the cloud. It is designed to make
web-scale computing easier for developers (Amazon EC2)
• Software Plus Services (Microsoft)
• When you use any app that runs in the cloud, you just log in, customize it, and start using it
(Salesforce.com)
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5. Three Cloud Computing User Participants
Software Developer
Data Center
•Internet-wide Distribution
Manager •Scalable Deployment
•Hardware
•Grid •Simplified SDK
•Cluster Massive Data Centers •Free Development
•Management
•Virtualization
•SLAs
•Web Apps
•Pay-per-Use
•Utility Computing
•Software as a Service
End-User
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6. Cloud Computer Supplier
Participants By Type And Example
OS and Middleware Outsourced Data Centre
Google Google
Sun Java Microsoft
Python Amazon
VMWare ASk
Websphere
Hardware Telecoms
Cisco BT
Dell Cloud Computing
T-Mobile
EMC Suppliers Orange
HP Vodafone
IBM
Rackable
Sun
Applications Metering/Billing
Verari
Microsoft Salesforce.com
Salesforce.com SAS
Google Mail
Quicken
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7. IBM And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
Blue Cloud Computing, Johannesburg (South iTricity (Benelux), Linux, Tivoli, DB2, Cloud computing
IBM Research Labs Africa), Wuxi (China), Chinese government Ratioinal, SOA, enables the delivery of
Beijing (China), Dublin (City of Wuxi), Sogeti 'ensembles', iDataPlex, personal and business
(Ireland), Cloud (Local Professional Lotus Live, Lotus services from remote,
Computing Laboratory Services Division of Integrated Cloud centralized servers (the
(Hong Kong), Triangle Capgemini), Vietnamese Services, Cloud "cloud") that share
Park (North Carolina), government, North Computing Consulting computing resources
Tokyo Carolina State and Implementation and bandwidth - to any
University, Ontario Services, Cloud Service device, anywhere
Universities, Kogakuin for Web Conferencing,
University (Japan) Cloud Social Networking
and Collaboration
Service
• IBM is an OS/Middleware, Hardware, Application and Outsource Data Centre
Cloud Computing Supplier
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8. HP And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
Flexible Computing HP's own Data Center CESGA (Spain), HP StorageWorks 9100 Delivery of IT as a
Services, Adaptive developments (Randy ChinaGrid, Tata Extreme Data Storage Service to companies or
Infrastructure as a Mott), University of Computational Research System, HP ProLiant end-users over the
Service, Software as a Illinois (Urbana- Laboratories (India), Fox BL2x220c, Insight Internet,
Service, Everything as a Champaign), Karlsruhe Interactive, National Dynamics VSE, Insight Pay-per-use over the
Service, HP Labs, Institute of Technology Supercomuter Centre Control, Dynamic Smart Internet,
Dynamic Cloud Services, (Germany) (Sweden) Cooiling, Power Multi-tenant,
Utility Data Center, Distribution Rack, Built on low-cost, scale-
Scalable Computing and Modular Cooling System, out technologies
Infrastructure group CloudPrint, Cloud
Assure
• HP is a Hardware and Outsource Data Centre Cloud Computing Supplier
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9. Sun And Cloud Computing
Offering Reference Customers Components Cloud Computing
Definition
Sun Microsystems 2 Containers, xVM The Network Is The
Pixar, Amazon EC
Laboratories, Cloud virtualization, 128-bit Computer
Computing Business PostGreSQL, MySQL, Q- Cloud Computing = Grid
Unit, Open Cloud Layer (acquisition), Computing and
Platform, Network.com GlassFish Portfolio, Infrastructure
(closed to new OpenSSO and OpenDS Virtualization (Philippe
customers -48 Open Source Software, Julio Web Blog)
applications) Sun Cloud Storage
Service, Sun Cloud
Compute Service
• Sun is an OS/Middleware and Hardware Cloud Computing Supplier
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10. Dell And Cloud Computing 2009
Offering Reference Customers Components Cloud Computing
Definition
Data Center Solutions Ask.com, China, XS23 Cloud Server, Dell Cloud Computing 12
Division, Microsoft, The GEM Short term on-site rental Layer Model (Jimmy
Hyper-Scale Computing, Group of CPU core cycles per Pike)
Cloud Computing hour, Short term hosted
Solutions rental of CPU core
cycles per hour, DCS
custom services, DCS
carbon off-sets, Cloud-
Optimised Hardware
• Dell is a Hardware Cloud Computing Supplier
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11. Amazon And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
Elastic Compute Cloud 330k customers overall Simple Storage Amazon Elastic
2 3
(EC ), Service (Amazon S ), Compute Cloud
Amazon Web Services Amazon SimpleDB, (Amazon EC2) is a
(AWS) Amazon Simple web service that
Queue Service provides resizable
(Amazon SQS) compute capacity in
Availability Zones the cloud. It is
Elastic IP Addresses designed to make
Instances web-scale computing
Xen Virtualization easier for developers.
no SLAs
no Uptime
guarantees
• Amazon is an OS/Middleware and Outsource Data Centre Cloud Computing Supplier
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12. Google And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
AppEngine, Force.com 450k servers in Mountain 80,000 expected Python (scripting), Moving the Web forward
Platform for Google App View, California; Virginia; developers, Google accounts, GFS, as a platform for
Engine Atlanta, Georgia, Dublin. 14 Open Source FigTable, Wordle, Guess- scalable applications
Building facilities in The AppEngine projects a-Sketch, BuddyPoke,
Dalles, Oregon and Saint-registered Google Earth
Ghislain,
Belgium.Planning
Council Bluffs, Iowa in
2009
• Google is an OS/Middleware, Application and Outsource Data Centre Cloud
Computing Supplier
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13. Microsoft And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
Cloud OS, Microsoft Northlake (Illinois), c. 1 billion customers Virtual Earth, Software Plus Services,
Live, Windows Live San Antonio, overall SQL Server Data Clouds are used by the
Core, MSN Portal, Quincy (Washington), Services, Peer-to-Peer Grouping
Windows Azure Dublin (Ireland), Auhorities, and Graphing
Irkutsk (Russia) Entities, Infrastructures. The Peer
Containers, Name Resolution
Windows Live Protocol (PNRP)
Messenger, identifies a cloud as a
Office Live, set of peers that can
communicate within the
Live Search
same IPv6 scope.
Clouds are closely
related to the IPv6
scopes.
• Microsoft is an OS/Middleware, Application and Outsource Data Centre Cloud
Computing Supplier
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14. Salesforce.com And Cloud Computing 2009
Offering Cloud Data Centres Reference Customers Components Cloud Computing
Definition
Salesforce CRM, Customer - West Coast 55,000 customers, 1.5m Force.com for Amazon Cloud computing is a
Force.com Platform USA, East Coast USA users Web Services, , better way to run your
(leased from Equinix), Force.com Platform for business. Instead of
Singapore (2010), Google App Engine running your apps
Internal - San Francisco yourself, they run on a
shared data center.
When you use any app
that runs in the cloud,
you just log in, customize
it, and start using it.
• Salesforce.com is an Application, Metering/Billing and Outsource Data Centre
Cloud Computing Supplier
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15. Cloud Computing Is Good In A Downturn
Google (6%), Amazon (18%) and
Salesforce.com (23%) – 3 of very few
vendors growing revenues in Q109
Hardware vendors expected to put unused
equipment into Cloud Computing
Telecom vendors see it as a way of
increasing data traffic – especially for mobile
Cloud Computing can be seen as an easier
way of Outsourcing
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16. Cloud Computing - Future Activities
• A Strong Theme for ITCandor Research
• Presentation support for vendors and users on request
• Consulting to profile vendors, users, measure and forecast business
and opportunities in Cloud Computing
• Contact: Martin_Hingley@yahoo.co.uk (+447791104555)
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