Building on my Second Screen talk from September 2012, I look at defining the Second Screen, its current adoption and thoughts on its future application
3. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy
4. Synergy is the interaction of multiple elements
in a system to produce an effect different from
or greater than the sum of their individual
effects.
The term synergy comes from
the Greek word synergia συνέργια from syner
gos, συνεργός, meaning "working together".
7. "The Disney Stores promote the consumer
products, which promote the [theme] parks which
promote the television shows. The television shows
promote the company“
Michael Eisner – CEO, Walt Disney Company 1997
8. About Today’s Talk
Google Study
2nd Screen - Sequential Usage
2nd Screen – Simultaneous Usage
Lean Back apps
Lean Forward apps
The Future?
9. A ‘Second screen App’ is an
application primarily created to
enrich the viewing experience on
the First Screen
Wikipedia
This is a talk about Television
http://en.wikipedia.org/wiki/Second_screen
10. Google Study :
“The New Multi Screen World”
August 2012
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
23. Second screen device, sometimes
also referred to as "companion
device", is a term that refers to an
additional electronic device that
allows a content consumer to
interact with the content they are
consuming
Wikipedia
http://en.wikipedia.org/wiki/Second_screen
36. J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)
Synched to film playback and standalone (Siri type app)
37. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy