Martin Martinez, founder of A-Player Media, Inc., gives a presentation on guerrilla marketing strategies for startups and music brands. He outlines some ground rules for effective guerrilla marketing, including knowing your story and audience, keeping your network informed of opportunities, and being ready to seize opportunities. He then shares three stories of campaigns his company ran that mobilized networks, leveraged strengths, got in front of many people, got noticed by the right people, and owned media coverage. Connections are provided at the end for further information.

1. Guerilla Marketing for
Startup & Music Brands
November 8th, 2017
A-Player Media, Inc.

2. Martin Martinez (Marteen)
• 7th Generation Texan
• UT Austin - Architecture, Italian, Classics, Business
• First of 5 Inside Sales Reps @ Facebook
• Google Alumni
• Serial Entrepreneur
• Conference, Concert & Event Producer
• Founder & President
• A-Player Media, Inc.
• Managing Director
• Founder Institute ATX
@martinmarteen
@aplayermedia Photo credit: Mike Holp

3. Ground Rules
•Know your story
•Know where your audience is
•Keep your network hyper-aware
•Always be ready to seize opportunity

4. Story 1: Inspiration

8. How They Did It
•Mobilize the network
•Leverage everyone’s strengths
•Get in front of a large amount of people
•Get noticed by the right people
•OWN the coverage

9. Story 2: ‘Mob’ilizing

14. How We Did It
•Mobilize the network
•Leverage everyone’s strengths
•Get in front of a large amount of people
•Get noticed by the right people
•OWN the coverage

15. Story 3: Critical Mass

22. How We Did It
•CARPE FUCKING DIEM
•Mobilize the network
•Leverage everyone’s strengths
•Get in front of a large amount of people
•Get noticed by the right people
•OWN ALL THE COVERAGE

23. Connect
@martinmarteen
@aplayermedia
APlayerMedia.com