Presentation of how a company should go about making over their web presence.

1. Extreme
Makeover
What most Bef
bomb
ore thisand
goes off dies
companies everyone
should do to
improve online

2. And we are...
Martin Deinoff Fredrik Marcus Creuna
Senior Vice Creative Director Not just another
President agency :-)

3. Question:
Is the quality
of most digital
solutions as
good as they
should be 2011
? Don’t wo
We fix it
rry

4. Development
Digital
Technology
Physical
Products
Interruption
Marketing
Rolling
Stones
1950 1960 1970 1980 1990 2000 2010
Time

5. Development
A few companies
get’s it right
Most
companies don’t
1995 1999 2004 2011
Time

6. Answer: Nope...
95% is not as good
as they should be
ng
e not talki es
And wer e compani
es
about th

7. This is a...
...BIG
waste! A BIG wa
ste

8. YES!
OR WE COULD
PLAY SOME GOLF? YES!
YEAH!
YES GOLF!

9. Makeover time –
meet Harry
thes Bad breat
gged clo h Top notch
Ra
ues
H ealth iss Bad
com
plex
ion
Before After

10. Some things to think of
Graphics Usability
Layout
Validation
Accessibility
Conversion
Functionality
Clarity Control
Touch
404 pages :-)
Context
Typography Nomenclature
Navigation Interaction

11. Usability
Typography
You WILL
get what
Interaction
Touch
Conversion :-)
Nomenclature
Accessibility
Graphics
Control
404 pages
Layout
Validation
Clarity
Functionality
Navigation
Context
you deserve
Mediocre

12. Keep
the Do only great stuff.
There is a zillion others
doing what you do so
focus
you have to do it better

17. Content is
king, context
is president
It’s not only what
you say - it’s how and
when you say it.

20. ile is ve? ry hot
Mob
isn’t it

21. The devil is
in the details
“The details are not
the details. They
make the design.”
- Charles Eames

26. Back to Harry
Top notch

27. Back to Harry
Top notch
Still an ass

31. Time
Tools
Media
Informa tion
Opinions
Users

32. Do marketing the
way people want
you to market nue
to them.
If y ou contiy :-)
a
the old w
• Don’t lie • Get permission
• Show prices • Don’t interrupt
• Be relevant • Include users

33. Be Transparent
It is better to be good
than to say that you
are good.

35. Be efficient
Be careful with users time.
If you always help users,
even when you don’t
understand how you will
benefit from it, you will.

38. Engage in
dialogue
Social is not a type
of media – it’s a
mindset.

40. Again, Harry
Great
personali
ty Top notch

41. Again, Harry
Great
personali
ty Top notch
Stil
l so
wro
ng

42. Everything
that can
be digital
Includin
gy
offering our

43. Connectivity
If the things you do are
not part of the net,
don’t expect your
communication
to be.

44. Platform over
product
Physical products will
lose power over time
Virtual products will
gain power over time

46. Sometimes
being physical
can be great…
The software will
increasingly drive
hardware, not the
other way around.

47. Sometimes
being physical
can be great…

48. Finally Harry
Perfect

49. Keep focus
Context over content
Devil is in the details
Transparency
Efficiency
Dialogue
Connectivity
Platform over product
Virtual drives physical

50. Thank you!
Question?
Applause?
Protests?
@fm
@martindeinoff
Follow us, we are nice people 8-)