The document outlines a digital marketing plan for an e-commerce brand selling Bohemian home decor products in Brazil. The plan includes developing a clean and functional website, blog, and mobile site. It also discusses building traffic through search engine optimization, social media advertising, partnerships with bloggers, and buzz marketing. Key actions include launching advertising campaigns, integrating online and offline promotions, email marketing, and monitoring brand metrics over time.
8. FAQ
search engines
abundance of information
keywords
improve the effectiveness of the online marketing
overview of the company’s product or service
promote the main pages
9. BLOG
Boho style
good content
helps drive traffic to our website
establish authority and trust
daily writing “We don’t just try to sell our product. We try to
help people choose their style, make the
difference between quality and quantity,
between boring and colorful and interesting.”
13. Target profile analysis
Who can be my
potential
customer?
Where are they?
(Social Media)
What kind of
content do they
like?
(which sites)
What are the
words that they
use to do the
research?
14. -Define the best words to use in
titles, internal and external links
-Discover the best sites to be
linked to
- Develop and create an attractive
content to our site and blog
To upgrade our
reputation and give
us good result
(position) on SEO
First action:
20. Buzz Marketing
Third action:
Bohã products
(furniture's and accessories)
will be exposed at VIP
restaurants, night clubs and
coffee shops.
During the summer will
be exposed in different
beaches.
21. Fourth action:
Monitor :
the brand engagement on social networks
site access
competitors data
volume of searches on Google (Google Analytics)
results of e-mail marketing actions
sales data