Digital Marketing Presentation, City University London - Fashion

1. Digital Marketing Group Presentation
Pramila Siwa
Monica Chaturvedi
Rosvalda Simkute
Thi Ri May
BeJewel Gems & Jewellery
A Unique designs with Timeless appeal

2. Digital Marketing Group Presentation
Pramila Siwa
Monica Chaturvedi
Rosvalda Simkute
Thi Ri May
BeJewel Gems & Jewellery
A Unique designs with Timeless appeal

3. About Us
About Us
❖ BeJewel is an online Gems and Jewellery retailer which
specialises in natural gemstones from various ethnic
destinations and creative handmade craftworks.
❖ Our product range covers a wide selection to meet both
women and men’s inspirations:
Earrings
Pendants
Anklets
Pin and Brooches
Cufflinks & Tie Clip
other accessories, 100% handmade.
❖ Our Target Audience: Women and Men ( Age Between 14-60)

4. ❖ Our Source - Wholesale suppliers from the regions of the
natural Gemstones like India , China, Thailand , Burma(
Myanmar)
❖ Our Price : Starting from £10 to £300
About Us

5. ❖ Our Coverage : We ship across the UK/Europe and
Internationally.
❖ Our Customers will have the opportunity to customise their
product in terms of design , colour of gems and material. We
offer exclusive (limited edition) design for our “preferred”
customers.
About Us

6. Product Range - For Him

7. Product Range - For Her

8. Product Rage - For Couple

9. BeJewel will have several monthly and holiday-themed offers.
Along with gem of the month (see promotional slide) we will
offer gems that represent:
❖ star signs (Aries, Taurus etc)
❖ holidays (ruby roses/flowers for V-Day, Xmas stockings and
hats
❖ events (Poppy brooch for Remembrance Day, Olympic
rings
Seasonal Products

10. First look of our website

11. First look of our website

12. First look of our website

13. First look of our website

14. First look of our website

15. First look of our website

16. First look of our website

17. Our Website- Functions

18. Our Website:Mobile view

19. ❖ Create your own
❖ Charity
❖ Membership Area
- Art and design course
- gems mining course
- Handcraft making course
❖ Blog
❖ FAQs
Our Website- Functions

20. We will use social media and online advertising to drive traffic
to our physical and online storefronts.
❖ Use promoted ads on Facebook and Twitter
(@Bjewel_for_you) to drive website traffic and target the
16-40 age group.
❖ Tweet, blog and post company updates (1,000 Facebook
followers!), special offers and product launches, and
encourage followers to share.
❖ We also have affiliation links with popular online Jewellery
blog “http://gem-a-porter.com” and with online Jewellery
magazine http://www.thejewellermagazine.com/
Digital Marketing Strategy

21. ❖ Email Marketing
❖ Search Engine Optimization/Pay-per-click marketing
Digital Marketing Strategy

22. ❖ Social Media Competition - tweet or share a picture of you
wearing a BeJewel piece and get 10% off your next purchase.
❖ Giving membership benefits to those who share us on their
Facebook/Twitter/Pinterest pages
❖ Online-only offers to drive website traffic such as free pair of
earrings or £10 worth of discount by referring us to their
friends. Both the friend and the referrer will benefit from this.
The friend needs to simply quote the “membership code” of the
referrer.
Social Media Offers

23. ❖ Website quiz ‘What stone are you?’ requires name, age and
email, allowing targeted email campaigns.
❖ Every new visitors that register with us on our website will
receive 5% discount on their first purchase .
Promotion & Offers

24. ❖ ‘BeJewel Jewellery Box’ - Spend £60 or more and receive a
free jewellery box .
❖ Seasonal offers - V-Day, Xmas discounts. Rush delivery.
‘complete your set’ offers e.g. matching earrings for a
necklace.
❖ We will have membership levels with benefits reflecting the
amount of purchase/repeat business:
- Silver member up to £35 purchase (10% off for next order)
- Gold member up to £70 purchase (15% off for next order)
- Platinum member up to £100 purchase (20% off for next
order)
Promotion & Offers

25. ❖ Free shipping for order UK orders of £45 or above and
International Orders of £80 or above.
❖ Free customisation options - choose your gem and setting,
name inscription.
Promotion & Offers

26. Any Questions?

27. Thank You

28. About Us
About Us
❖ BeJewel is an online Gems and Jewellery retailer which
specialises in natural gemstones from various ethnic
destinations and creative handmade craftworks.
❖ Our product range covers a wide selection to meet both
women and men’s inspirations:
Earrings
Pendants
Anklets
Pin and Brooches
Cufflinks & Tie Clip
other accessories, 100% handmade.
❖ Our Target Audience: Women and Men ( Age Between 14-60)

29. ❖ Our Source - Wholesale suppliers from the regions of the
natural Gemstones like India , China, Thailand , Burma(
Myanmar)
❖ Our Price : Starting from £10 to £300
About Us

30. ❖ Our Coverage : We ship across the UK/Europe and
Internationally.
❖ Our Customers will have the opportunity to customise their
product in terms of design , colour of gems and material. We
offer exclusive (limited edition) design for our “preferred”
customers.
About Us

31. Product Range - For Him

32. Product Range - For Her

33. Product Rage - For Couple

34. BeJewel will have several monthly and holiday-themed offers.
Along with gem of the month (see promotional slide) we will
offer gems that represent:
❖ star signs (Aries, Taurus etc)
❖ holidays (ruby roses/flowers for V-Day, Xmas stockings and
hats
❖ events (Poppy brooch for Remembrance Day, Olympic
rings
Seasonal Products

35. First look of our website

36. First look of our website

37. First look of our website

38. First look of our website

39. First look of our website

40. First look of our website

41. First look of our website

42. Our Website- Functions

43. Our Website:Mobile view

44. ❖ Create your own
❖ Charity
❖ Membership Area
- Art and design course
- gems mining course
- Handcraft making course
❖ Blog
❖ FAQs
Our Website- Functions

45. We will use social media and online advertising to drive traffic
to our physical and online storefronts.
❖ Use promoted ads on Facebook and Twitter
(@Bjewel_for_you) to drive website traffic and target the
16-40 age group.
❖ Tweet, blog and post company updates (1,000 Facebook
followers!), special offers and product launches, and
encourage followers to share.
❖ We also have affiliation links with popular online Jewellery
blog “http://gem-a-porter.com” and with online Jewellery
magazine http://www.thejewellermagazine.com/
Digital Marketing Strategy

46. ❖ Email Marketing
❖ Search Engine Optimization/Pay-per-click marketing
Digital Marketing Strategy

47. ❖ Social Media Competition - tweet or share a picture of you
wearing a BeJewel piece and get 10% off your next purchase.
❖ Giving membership benefits to those who share us on their
Facebook/Twitter/Pinterest pages
❖ Online-only offers to drive website traffic such as free pair of
earrings or £10 worth of discount by referring us to their
friends. Both the friend and the referrer will benefit from this.
The friend needs to simply quote the “membership code” of the
referrer.
Social Media Offers

48. ❖ Website quiz ‘What stone are you?’ requires name, age and
email, allowing targeted email campaigns.
❖ Every new visitors that register with us on our website will
receive 5% discount on their first purchase .
Promotion & Offers

49. ❖ ‘BeJewel Jewellery Box’ - Spend £60 or more and receive a
free jewellery box .
❖ Seasonal offers - V-Day, Xmas discounts. Rush delivery.
‘complete your set’ offers e.g. matching earrings for a
necklace.
❖ We will have membership levels with benefits reflecting the
amount of purchase/repeat business:
- Silver member up to £35 purchase (10% off for next order)
- Gold member up to £70 purchase (15% off for next order)
- Platinum member up to £100 purchase (20% off for next
order)
Promotion & Offers

50. ❖ Free shipping for order UK orders of £45 or above and
International Orders of £80 or above.
❖ Free customisation options - choose your gem and setting,
name inscription.
Promotion & Offers

51. Any Questions?

52. Thank You