Dya2014 presentation part 1
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Learn the art of talking to and engaging your audience when you discover where they are, who they are and how to find them. This part I of a two part seminar offered by Martiel Beatty, public speaker and creativity coach with http://theartcademy.com
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Dya2014 presentation part 1
- 1. FREE Webinar WELCOME Part I! • Part I: Online Seminar with Martiel Beatty • Hashtag: #DYA2014 • Q&A: How You Can Ask Questions Join the Chat in the Classroom Google Event/Hangout Page • Access to the Replay & Supplemental Downloads Downloads will be available in the classroom during and after today’s event. Replays will be available in the seminar classroom.
- 3. What You Are Going to Learn Part I: Collect + Plan + Begin • The Creative Business Model • Your Goals & Your Audience • Customer Types • 6 Steps to Understanding Your Audience Better Part II: Map + Engage + Complete • What message do you send? • The Customer Mapping Method © • B.O.R.E.’ing your Audience • The Art of Sharing
- 4. The Journey is Yours! Own it. Cherish it. Most of all don’t take advice from sources you can’t trust.
- 5. The Creatives Business Model
- 6. TIME FOR A BREAK! LET’S CHOOSE A GIVEAWAY WINNER + Q&A
- 7. Less than 40% of Artists and Bloggers set goals for their work. Goals give you direction and tell you where you are going so you can achieve more. Goals give you: • Measurable Results • A Sense of Purpose • Motivation • Rewards • Reasonable Expectations Have you MET your goals yet? Min + Exceptional + Target Results!
- 8. • Website • Blog • Email Signature • Giveaways • Live Events • Discussion Forms • Guest Blogging • Magazine Submissions • eZine Submissions • eZine Distribution • Sponsorships • Cross Promotion • Live Events • Webinars • Press Releases • Online Ads • Podcasts • Tutorials • Video • Interviews • Product Reviews • Ads
- 9. Communicating with Your PAC is Essential To Your Success! People – You need them to make your blog or business work. People are why you are here in the first place. Audience – These people check in regularly, share your content and are otherwise known as FANS. You need to love them as much as you love your customers. Customers - These people buy your products or services and are how you make a living; key players!
- 10. Everyone has them regardless if you sell anything or not! • Repeat or Loyal Customers • Sale or Discount • Impulsive Buy • Ready to Buy or Need Based • Potential or Wandering Audience/Customer Types
- 11. Worksheet 6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience
- 12. Step 1 Examine Your Current Audience or Customer Pool • Who is paying attention to you? • What do they have in common? • What is the one offer that draws the most traffic/business?
- 13. Step 2 Know Your Competition • Who are they? • Where are they? • What are they doing and how can you make it better?
- 14. Step 3 Examine What You Offer • What do you actually offer? • Who needs what you offer? • Why do they need what you offer?
- 15. TIME FOR A BREAK! LET’S CHOOSE A GIVEAWAY WINNER + Q&A
- 16. Step 4 Narrow Your Target • Who are your people? • What do they believe? • What do you know about them and their lives?
- 17. Step 5 Access the Attitude of Your Audience • What do they value? • How do they get their information? • Why are you appealing to them?
- 18. Step 6 Evaluate Your Findings • Is there a need and desire for what you offer? • Can your audience afford to pay for what you offer? • Can you communicate effectively with your audience based on what you know?
- 19. TIME FOR A BREAK! LET’S CHOOSE A GIVEAWAY WINNER + Q&A
- 20. You have an audience that wants to hear from you… It’s Your Turn to find out • Who they are… • Where they are… • Etc. …and all the unknowns you need to know to so you can map your customer! Download and fill out the Discover Your Audience ©Customer Mapping Part I Worksheet. This worksheet can be retrieved in the online classroom.
- 21. Worksheet 6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience
- 23. FREE WebinarEnd of Part I • Hashtag: #DYA2014 • Q&A: Chat Transcripts Transcript of the chat transcripts will be available in the seminar classroom following today’s event. • Access to the Replay & Supplemental Downloads Handouts can be downloaded in the classroom. Today’s replay will be available in The ARTcademy seminar classroom within 24 hours.
- 24. FREE WebinarJoin Us for Part II Next Wed, April 30 @ 4pm EST/ 1pm PST
Notas do Editor
- Repeat or Loyal Customers- These types of customers are less in numbers but promote more sales and profit as compared to other customers as these are the ones which are completely satisfied. These customers revisit the organization over times hence it is crucial to interact and keep in touch with them on a regular basis and invest much time and effort with them. Loyal customers want individual attention and that demands polite and respectful responses from supplier.Sale or Discount Customers- Discount customers are also frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low cost products. More is the discount the more they tend towards buying. These customers are mostly related to small industries or the industries that focus on low or marginal investments on products. Focus on these types of customers is also important as they also promote distinguished part of profit into business.Impulsive Buy Customers- These customers are difficult to convince as they want to do the business in urge or caprice. They don’t have any specific item into their product list but urge to buy what they find good and productive at that point of time. Handling these customers is a challenge as they are not particularly looking for a product and want the supplier to display all the useful products they have in their tally in front of them so that they can buy what they like from that display. If impulsive customers are treated accordingly then there is high probability that these customers could be a responsible for high percentage of selling.Ready to Buy or Need Based Customers- These customers are product specific and only tend to buy items only to which they are habitual or have a specific need for them. These are frequent customers but do not become a part of buying most of the times so it is difficult to satisfy them. These customers should be handled positively by showing them ways and reasons to switch to other similar products and brands and initiating them to buy these. These customers could possibly be lost if not tackled efficiently with positive interaction.Potential or Wandering Customers- These are the least profitable customers as sometimes they themselves are not sure what to buy. These customers are normally new in industry and most of the times visit suppliers only for confirming their needs on products. They investigate features of most prominent products in the market but do not buy any of those or show least interest in buying. To grab such customers they should be properly informed about the various positive features of the products so that they develop a sense of interest.