3. #TalentConnect
@googledave@googledave
HIDDEN VALUE OF ROI + BULLETS
There’s value in making friends before you need them
What is the value of an engaged and active follower?
Well if you wanted to by a 1000 records of date for email - £300 - £500
ROI of People you already know
@googledave
#TalentConnect
18. #TalentConnect
@googledave
We believe in challenging
the status quo and doing
things differently
Apple - WHY?
Our Products are
beautifully designed and
easy to use
Apple - HOW?
We make Great Computers
etc
Apple - WHAT?
26. #TalentConnect
@googledave
Be curious and dig deeper
BE CURIOUS
& DIG DEEPER
· Use digital analytics to learn more
· Seek to understand peoples behaviour
· Voice of the customer (VOC)
· Big data tells us what
· Humans tell us why
@googledave
52. #TalentConnect
@googledave
Company – Employer brand and what it ‘feels’ like
Candidate – Meaningful, two way persona connections
Culture – Your people with passionate behaviours
Community – Attract, engage (build) and convert
Commitment – Passion, dedication, time & effort
55. #TalentConnect
@googledave
Persona has a
problem but is not
aware of the solution
SEE
Has a problem
and is
researching the
solutions
THINK
Aware of your
solution,
convince them!
DO
They’re a
customer
encourage to buy
and share more
DELIGHT