SOCIAL MEDIA STRATEGY FOR LUXURY RESORT
•
0 gostou•330 visualizações
Social media strategy developed for business operating in the hospitality industry
![Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (20)
Semelhante a SOCIAL MEDIA STRATEGY FOR LUXURY RESORT
Semelhante a SOCIAL MEDIA STRATEGY FOR LUXURY RESORT (20)
SOCIAL MEDIA STRATEGY FOR LUXURY RESORT
- 1. SOCIAL MEDIA July 2010
- 3. Social Media for Business
- 4. Social Media in the Luxury Segment
- 5. St.Regis Social Media Performance
- 9. Social
- 10. Online
- 11. Connections
- 12. Genuine
- 14. Content
- 17. Link Facebook content with other social media
- 18. Post, tag, like and comment on pictures and status
- 19. Create, manage and promote events and groupsFacebook has: 500 millions users worldwide With 250 millions users on Facebook on any given day
- 22. Brief and concise comments (140 characters max)
- 23. May contain links to other social media or any website
- 24. Content is:
- 25. Breaking news
- 27. Information about companies and brands
- 29. Yelp: Business reviews
- 35. Brand conversations Brand loyalty
- 37. Market research
- 38. Identify strengths and weaknesses
- 39. Identify new business opportunities
- 41. Necessity to manage online brand conversations
- 42. Cost-effective communication channel with global presence
- 45. Growth of 11 fans/week
- 48. Which groups can positively impact revenues
- 49. Engaging content
- 52. Awareness, consideration and inquiry
- 53. 2-4 weeks before their stay
- 55. When they are here
- 57. Template worthy of a luxury brand
- 58. Pleasant and easy to use
- 59. Strategic Content
- 60. WHO, WHAT, WHY
- 61. Brand message
- 66. Buzz
- 67. Spontaneous posts can be emailed for same day posting
- 68. Themes
- 70. Food & Wine
- 71. Spa & Wellness
- 72. Special Events
- 73. Fashion & Music
- 75. Ensure fit
- 76. PR agency will be using Tone of Voice & Style Guide
- 77. Working with Blogger to develop Kaua’i related content
- 78. Post through Sendible
- 79. Consistency – one voice
- 81. Content Week 2 Theme 1: Spa & Wellness Post 1: Highlight a Halele’a Spa Experience Theme 2: Sports & Adventure Post 1: Tips on learning how to surf
- 82. Content Week 3 Theme 1: Special Events Post 1: Highlight Fourth of July Activity Post 2: Fourth of July Greetings Post 3: Highlighting wedding of the month
- 83. Content Week 4 Theme 1: Sports & Adventure Post 1: Highlight golf course Theme 2: Special events Post 2: Local event hosted by the St. Regis Post 3: Follow up post to the event
- 85. Ex: 4th of July weekend
- 86. Make is engaging
- 87. Contest, recipe, poll, etc.
- 88. Make is transparent
- 89. Make it genuine
- 90. Avoid censoring
- 91. Track , measure, reassess Make it strategic – who, what, why
- 93. Update on a monthly base
- 94. Number of interactions per week
- 95. Audience gauge
- 96. Content selection
- 97. Purposeful
- 98. Manage Staff and Aficionado Inner Circle separately
- 101. One voice – mediated by PR Firm
- 102. Sendibleis necessary for analytics
- 104. Opportunity to develop corporate segment
- 106. Public response and one-on-one resolution
- 107. Positive feedback
- 109. Goals, ROI, CSI
- 110. Strategic planning
- 111. How to adapt strategy for next calendar
- 112. Stay informed
- 113. Four Season Hualalai at Historic Ka’upulehu
- 114. Four Seasons Maui at Wailea
- 115. Four Seasons Hotels and Resorts