This presentation provides details on how to quantify the user-experience process to gain insights. It provides detailed frameworks on how to take an idea from concept to build stage, and all of the steps in between.

1. Co-design:
Quantified UX
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By: Marquis Cabrera
April 1st
, 2015
Rough (Dynamic) Draft

2. Ideas – Broad based ideas
stemming from a design
thinking session.
Ideas 2 – Ideas culled into
buckets.
Ideas 3 – Ideas with business
implications
Build – Build market ideas
Legend
Inception-Invention Model
Ideas 2
Ideas 3
Build
Ideas
Inception
Invention
TIME
Does is make us money? Does it save us money?
Does it give us a competitive advantage?

3. # of ideas generated from co-creation
# of ideas generated from ethnographic
# of ideas generated from asking user for response
# of ideas generated that solve a researched problem
# of ideas that are attached to business goals
# of ideas submitted with market opportunity
# of ideas that are fleshed out and built that have a market implication
and generate profit.
Ideas
Ideas1
Ideas2
Build
Examples of Inception with UX

4. Design Thinking, Rapid Prototyping, or
some methodology that allows for us to
secure a lot of insights at once.
Research and suss out ideas that
have significant pain points or
business opportunities
Build
market-worthy
ideas
Stage 1:
Ideation
Stage 2:
Explore
Stage 3:
Invention
Stages of Inception-Invention with UX

5. UX Lead Workflow
1. Client has an issue or issues; end users face friction; our competitors are doing better in X area; or
internally, we want to create a delta for X reason.
2. Define problem areas through inquiry or clarifying questions; then ideate around those issues/ reason/
problems using design thinking methodologies. For example: Throw-up post-it notes. Saying stuff like,
“Website is hard to understand.”
3. Go through design thinking or rapid prototyping methodology to bucket experience issues, or learn
from directly from users (or as a user).
4. Create user personas to explore micro and macro user frustrations.
5. Develop empathy maps of how the user thinks, feels—what they say, what they do.
6. Create storyboards of the user's journey through the current system or with the current product.This
means: We have, ultimately, delved into the users frustrations and have big ideas.
7. Create statements around those big ideas, where you can champion initiatives based off of them.
Note: This gets us into the “Explore” stage; then we want to get to ‘Invention Stage’.
8. Develop concepts, mockups, MVPs, prototypes; then present them quickly to check against business
interest, and then bring vetted and/ or approved ones to life.

6. Quotient model emphasis actions in ‘Invention Stage’
Client
Problem
Design
Thinking
Story-
boarding
Personas
Internal and External
Insights
Business
Interest
Actionable
Items
Empathy
Maps
Statements
Prototyping
Wire-framing
Conceptual
Modeling
Step 1
Step 2
Step 3
Step 4
Step 5
Story-
boarding
Client
Problem
Design
Thinking
Insights