1. BRAND CAUSE
MARKETING WITH A
CONSCIOUS
“In the new era of social responsibility, what companies
don’t do can cost them – Consumers support brands
that share their desire to make the world a better place.
There’s a strong connection between entrepreneurship
and “paying it forward”. The challenge is being able to
make your efforts count for both the communities that
you operate in as well as your business. We help our
clients master this with our brand cause marketing
solutions. “ – Matshidiso Mbele, Managing Director,
Kwambele Brand Cause Marketing.
BRAND CAUSE MARKETING
(PTY) LTD
BRAND CAUSE MARKETING
(PTY) LTD

2. OUR STORY
Kwambele is a seasoned and empowered brand cause marketing agency specialising in the creation
and roll out of socially responsible brand marketing that tell our clients’ stories. We are a dynamic
and young team of experts in brand marketing, communication and brand activations.
Whereas traditional brand marketing agencies focus on creative branding, Kwambele leverages our in-depth
experience and team’s passion to profile sustainability initiatives through meaningful and relevant content
creation across print, digital, broadcast and online platforms as well as brand activations.
We work with our clients to tell stories of companies and communities working together to drive social
change. We are committed to helping our clients create a better world and impact positively on the
lives of consumers interacting with the brand while meeting strategic business goals.
We base our existence and offering on the Africa of 2063 where we will realise an Africa based on
inclusive growth and sustainable development. We don’t just tell our client’s stories; we are story
shapers who cultivate relationships with influencers through relevant and compelling content. We
enable companies to establish ongoing strong ties with their audience – to communicate in dynamic
landscapes – to drive real-time, result based and socially responsible creative strategies.
Kwambele works with brands with a shared vision of transforming South Africa. We create socially
responsible content, which builds trust, engages customers and mobilises communities to think and
act sustainably. Developing an authentic and mutually beneficial relationship between a brand and its
target audience is key to brand marketing. We develop strategies that proactively facilitate relationship
opportunities and deliver quantifiable business impact.
OUR MISSION
We create relevant, meaningful sustainability solutions to help our clients position and communicate
effectively.
OUR VISION
To create meaningful, impactful solutions that empowers Africans to think and act sustainably.
OUR VALUES
• Authenticity
• Thought leadership
• Innovation
• Enabling change
• Brave

3. OUR CLIENTS
BRAND MANAGEMENT:
OUR WORK
CREATIVE BRAND DEVELOPMENT:
Casipo: Development of training curriculum elements including manuals and information
collateral on Adherence Services for Chronic Treatment (HIV, TB and NCDs).
loveLife: Development of creative collateral, brand activations and communications.
Right to Care: Development of creative training material for TB programme.
Aids Consortium: Design of marketing and corporatecommunication collateral.
Zenex Foundation: Creative design services.
Pepfar: Activation branding support.
The Sunday Times Generation Next Awards
The Sunday Times Generation Next Awards recognises leading brands with the cool factor. In addition
to the awards, a conference for young people is hosted and Kwambele was responsible for developing
engaging and exciting branding elements for the conference and brand activation for the awards
ceremony representating our client loveLife.
Artwork created for the conference and awards ceremony illustrated youth’s path to greatness,
leadership and unearthed how they can power the future. All collateral developed was youthful,
engaging and encouraged dialogue and igniting the need to drive change for the future.
loveLife
LEADERSHIP
loveLife
ACADEMY
An Associate of the New loveLife Trust

4. loveLife Youth Month Campaign
loveLife not only celebrated youth month during June 2015, but also wanted to utilise the month to
highlight the state of mind of young South Africans. Kwambele was responsible for developing a
creative campaign to communicate the messaging for loveLife. The campaign developed was not only
creatively appealing but also elicited an emotional connection with young people and gave them a
reason to believe, leading to behaviour change on how to make a difference not only in their lives but in
the future of South Africa.
Xenophobia Dialogues
It is said that dialogue has the power to end conflict. With the recent spate of xenophic attacks address
the issue of xenophia especially among youth. The concept centered around creating a safe space for
young people to verbally engage and not only highlight the challenges that lead to xenophia but to also
take the lead and provide solutions for the challenges. The dialogue was hosted as an event where
young people expressed themselves through music as this is something they are familiar with and
also created a stakeholder engagement opportunity as key stakeholders for the organisations
participating were invited to be part of the dialogues. Kwambele aslo identified and managed talent
that was part of the dialogue and for audience engagement young people were given the chance to
express themselves with clothing that represented unity in Africa. Kwambele was also responsible for
the creative collateral for the dialogue sessions.
That South Africa is
overwhelmed by foreigners
In 1998 the department of Home Affairs claimed
there were up to five million illegal immigrants in South Africa.
Statistics South Africa’s official estimate is now of 500,000
to one million undocumented migrants,
a far smaller figure than believed
Myth 01
loveLife
#TEAMNOXENO
YOUNG PEOPLE TALK XENOPHOBIA
#TEAMNOXENOPHOBIA
NATIONAL YOUTH DIALOGUE
YOUNG PEOPLE TALK XENOPHOBIA
C O N S T I T U T I O N H I L L | 11 J U N E 2 0 1 5
Views of xenophobia from Kwanobuhle Y-Centre,
Eastern Cape by Ayanda Sali
#TEAMNOXENO
YOUNG PEOPLE TALK XENOPHOBIA
In the story we see a guy from Somalia expressing the stress they go through, having
to lose family members and a lot of money during these attacks and another foreign
man explaining the reasons why they leave their countries. We also hear how deeply
hurt some community members are about these attacks and they express how they
struggle in the absence of these foreigners and their shops.
Talking points:
- The lack of understanding attackers have on the Psychological and Financial impact
these attacks have on the victims.- Disapproving these attacks due to the struggle fellow South Africans go through in
terms of getting affordable goods and the lack of South African owned shops in the
communities.
- The need to treat each other as human being, rather than categorizing based on
Nationality.
The discussion provoking question is:
For more details on the story, watch the clip.
Who are we destroying with these
xenophobic attacks?
Esteemed guest
You are warmly invited to the Born Free Dialogues (BFDs).
An initiative by loveLife to discuss issues relating to
xenophobia, human rights, access to services,harmony,
tolerance and youth development.
Date: 10 June 2015
Time: 11:00AM til 2:00PM
Venue: Constitution Hill
11 Kotze Street, Braamfontein, 2091
Johannesburg, Gauteng
RSVP: p.nxumalo@constitutionhill.org.za
Tel: (011) 381 3128
Contact: Phetsile Nxumalo
Tel: (011) 381 3128
Email: p.nxumalo.@constitutionhill.org.za
www.constitutionhill.org.za
#TEAMNOXENO
YOUNG PEOPLE TALK XENOPHOBIA

5. REPORTING
Measurement begins with setting measurable objectives aligned to business performance. Kwambele
employs a range of tools to measure the impact and success of campaigns and strategies with various
stakeholder groups.
WHY US
• We take pride in assisting our clients tell their stories
• We encourage an entrepreneurial spirit and drive a culture of curiosity
• We have the courage to truly consult
• We operate with integrity and we are passionate about everything we do
• We deliver big agency thinking but act with agility
• We have satisfied client – strong and long-lasting relationships
• We consider ourselves a partner to our clients
BRAND CAUSE MARKETING
(PTY) LTD
BRAND CAUSE MARKETING
(PTY) LTD
CONTACTS
KWAMBELE BRAND CAUSE MARKETING
tel: (27-10) 592 0098
e-mail: tshidi@kwambele.co.za
address: 48 Wierda Rd West , Wierda Valley , Sandton , 2196
...BRAND CAUSE MARKETING
WITH A CONSCIOUS