Nationwide Real Estate Executives Proposal by Startup Elite

STARTUP ELITE WWW.STARTUPELITE.COM
STARTUP ELITE
R E A L E S TAT E C O N S U LT I N G S E RV I C E S
S T R AT E G Y C O N S U LT I N G
D I G I TA L M A R K E T I N G
S O C I A L M E D I A
C A M PA I G N M A N A G E M E N T
D I G I TA L S T R AT E G I E S
C O N T E N T M A R K E T I N G
B R A N D M A N A G E M E N T
P E R S O N A L B R A N D I N G
S T R AT E G I C PA R T N E R S H I P S
L E A D G E N E R AT I O N
O N L I N E A D V E R T I S I N G
W E B S I T E D E V E L O P M E N T

DIGITAL STRATEGY
MULTIPLE AGENTWEBSITES
Digital
Footprint
Personal
Website
Seller-
Specific
Website
Buyer-
Specific
Website
Developing a personal and buyer/seller-specific
websites allows you to create additional
informative and relevant content that is well-
organized on user-friendly websites that are
optimized to convert.
The additional work that goes into creating
buyer/seller-specific websites will pay off as the
client service experience significantly improves.
“Buyers and sellers seek different types of
information and with a topic-specific website
you have the opportunity to brand yourself as
the expert in your market.”

DIGITAL STRATEGY
CAPTURING LEADS
Create buyer and seller specific guidebooks that are available for FREE download in
exchange for the email address of the website visitor.
E-MAIL MARKETING STRATEGY
Provide a strong follow up experience by consistently emailing new email subscribers.
They’ll receive the same series of emails in addition to your regular newsletter.
CONTENT PRODUCTION
Putting together a guidebook with original content is a lot of work but by strategically
leveraging a collection of original blog posts these valuable guidebooks can be produced
in a short amount of time.
DIGITAL FOOTPRINT
By launching multiple websites with topic-specific content you are not only enhancing
your personal brand image but you are improving your digital footprint which will
generate more leads and drive more traffic on platforms you fully control.
REAL ESTATE
BUYERS GUIDEBOOK

DIGITAL STRATEGY
The cost to design a user-friendly website, that is optimized for
real estate agents to increase their online leads, can be spread
over multiple websites. The more you build, the more you save.
While each website carries a separate cost for its content
production, a lot of that content can be produced internally to
further minimize costs. Who produces the content will largely
depend on the resources available.
“The strategy has to fit the resources available otherwise it
cannot be executed correctly.”
Website Design
Website
Content
#1
Website
Content
#2
Website
Content
#3
WEBSITE DEVELOPMENT COSTS

DIGITAL STRATEGY
DOMAIN NAME ACQUISITIONS
The normal cost to acquire and maintain domain names is minimal and
they represent an enormous potential value once they are put to action.
The average purchase/renewal cost is $7 and $10 respectively.
VALUE OF MULTIPLE DOMAIN NAMES
The greatest value from owning multiple domain names is the ability to
launch micro-sites that allow you to be more competitive but buying
multiple domain names can also be a strategy used to improve the
customer experience by helping them overcome the issue of accidental
typos or common misspellings.
UNDERSTANDING THE DOMAIN LANDSCAPE
Just because a domain name is not available through a domain registrar
does not mean that the domain is unattainable. Domains may be
purchased through an auction house, a domain broker or the current
domain owner. The cost to acquire a domain name through these
alternative ways may vary significantly.
BryanJones.com
SellWithBryan.comBuyWithBryan.com
Example: You may want to purchase these domain names
with the spelling “Brian” as people are likely to misspell
your name by accident.

DIGITAL STRATEGY
THE RESULTS
Online Search Performance: Your buyer/seller-specific websites are more likely to show up
when people search for real estate agents within your city. The more topic-specific content
you publish the better your website will perform especially if it is all localized content.
Improved Customer Service: You can direct your buyers and sellers to websites where they
find exactly the information that they are looking for in an optimized user-friendly
environment. It’s the little things that can make a great difference to your bottom line.
Closing More Deals: Ranking higher in search engine results will lead to an increase in
website traffic which will convert into more leads that ultimately transform into more deals.
Enhanced Personal Branding: When people research you personally they will find not just
one but multiple websites that are all professionally designed with great content. The added
brand value from operating these multiple websites is just the icing on the cake as clients
think of you more highly than other agents they found online.
Multiple
Website
New Leads
More
Deals

“Choose a city and become the leader in your niche market.”

DIGITAL STRATEGY
CITY-SPECIFICWEBSITES
Main
Website
City
Website
#1
City
Website
#2
City
Website
#3
City
Website
#4
THE OPPORTUNITY
Most cities, especially smaller municipals, do not have very good
websites that are neither informative nor display the beauty in
the city. There lays the opportunity to create a strikingly designed
and informative website for the city filled with content that
someone looking to move to that area would be interested in.
THE CURRENT LANDSCAPE
When you search a smaller city you will most likely encounter
their 1) Government Website 2) Local Chamber of Commerce 3)
Wikipedia Profile and 4) Local Newspaper. None of these
websites market the city properly with information that a new
potential resident may be interested in nor does it provide them
with the contact information to the person that can help them
take the next step.

DIGITAL STRATEGY
Example: Silver Lake, California*
SilverLake.com | Taken
SilverLake.org | Taken
SilverLake.ca | Taken
SilverLakeCalifornia.com | Taken
SilverLakeCA.com | Taken
SilverLakeCity.com | Taken
SilverLake.city | Taken
SliverLake.la | Taken
CityOfSilverLake.com | Available
SilverLakeLA.com | Available
SilverLake.today | Available
SilverLake.tips | Available
SilverLake.gallery | Available
*DOMAIN AVAILABILITY AS OF 7/9/2015
WEBSITE CONTENT
The goal is to launch a website that a new resident would find informative which
as a byproduct creates a website that will rank very high in search results.
Creating detailed listings of local parks, schools, businesses, restaurants and
shopping destinations may just do the trick if added to the basic information
that’s already available on the city website and Wikipedia.
“You will never run out of website content ideas.”
STRATEGY
- Cheaper to develop a website than advertising on one in the long-term
- Advertising on an official city website is usually not an option
- Increased flow of new leads through the city-specific website
- Enhanced personal brand by being positioned as an expert for a specific area

DIGITAL STRATEGY
Content Examples: Silver Lake, California
Local Parks
1. Bellevue Recreation Center
2. Silver Lake Recreation Center
3. Silver Lake Dog Park
4. Silver Lake Meadow
5. Laurel and Hardy Park
Top Bars
1. Cha Cha Lounge
2. Hyperion Tavern
3. Cliff’s Edge
4. Red Lion Tavern
5. The Satellite
Local Churches
1. Silver Lake Community Church
2. St. Casimir Lithuanian Catholic
3. St. Teresa of Avila
4. St. Francis of Assisi Church
5. Adorn Church
Local Businesses
1. Eyemuse Books
2. Dog Camp LA
3. Mmm Creative
4. Vamco Cleaners
5. Gold Miners USA
Local Schools
1. Bellevue Avenue Primary Center
2. Mayberry Street Elementary
3. Micheltorena Elementary School
4. Allesandro Elementary School
5. Ivanhoe Elementary School
Top Restaurants
1. L&E Oyster Bar
2. Sqirl
3. Blair’s
4. Barbrix
5. The Fix Burger

DIGITAL STRATEGY
THE RESULTS
Top 10 Website: Once the website’s content produces a “Top 10” search result it will start to generate
leads for years even without an comprehensive ongoing content strategy.
Market Expert: You have established yourself as the market expert (at least digitally) but since that is
how more and more people do their research that will put you in a great position.
Potential Leverage: With a top ranking city-specific website you have the opportunity to leverage it as a
strategic marketing tool to become more popular in the community.
SEARCH FOR
CITY-SPECIFIC
INFORMATION
DISCOVER YOUR
CITY WEBSITE
DEFINE YOU AS
MARKET EXPERT
CONTACT YOU
FOR MORE
INFORMATION

DIGITAL STRATEGY
THE LEVERAGE
You can turn an informational city website into a city magazine that features local entrepreneurs, community leaders
and politicians. By working with these people to feature them and their work you are becoming a power center in the
community and being popular as a real estate agent is something you can take to the bank.
THE WORK
Creating a city magazine may sound like a lot of work but it really doesn’t have to be. If you focus on content that is
scalable, evergreen and highly social, with a process in place that allows you run it efficiently, it will continue to perform
really well.
THE PROCESS
It’s not rocket science. The process is simple and straightforward to a degree where it can even be outsourced to an
intern. We will reach out to leaders in the community to ask them to participate in an email interview. With a database
of 50 questions we’ll pick out 5 that are most appropriate for this particular individual given their work in the
community. Once they reply with the answers (and a headshot) we will feature that on the website. While this requires
an ongoing commitment of resources the value is undeniable.

“Working smart over working hard will get you just a little further in life.”

DIGITAL STRATEGY
REAL ESTATE DIRECTORYWEBSITES
What is a real estate directory website?
A website that lists as much information as possible about all real estate brokers and agents working in a selected area. This
includes their full name, contact information, website, social media links and much more.
What’s the value in creating such a website?
Most real estate professionals do not have a strong online presence which makes them an easy target to take business from.
- Your website will show up when potential clients perform their due diligence on their real estate agents.
- Your website becomes the go-to source to find information on local agents.
- On your directory website they discover more specialized/better agents (you).
How does this website work?
Imagine a website that always shows up when other agents are being searched by name and even if people are making
generic searches for local agents. This website would generate a significant amount of traffic! Now imagine that only you are
prominently featured on this website. This lead-generation machine leverages the information of your competitors to bring
you their business.

DIGITAL STRATEGY
REAL ESTATE DIRECTORYWEBSITES
CASE STUDY
Britney is in the market to buy her first home. She happens to meet Steven, a
local real estate agents at a networking event. Britney thinks that Steven is a nice
and professional guy but wants to check him out online first before committing
to making him her agent.
Britney reviews Steven’s website and LinkedIn which she finds to be rather
generic and unexciting. She also finds Steven in this online real estate directory
that lists a whole bunch of other local real estate agents. She notices featured
agents and specifically Melanie who is specialized in exactly the area she that
Britney is looking to move to. Since the fees are the same Britney decides to
contact the expert and setup an appointment with Melanie.
Melanie 1 – Steven 0
Real Estate Agent
Makes Contact With
Potential Client
Loses Client To You
Based On Insufficient
Digital Footprint

DIGITAL STRATEGY
REAL ESTATE DIRECTORYWEBSITES 2.0
THE DIRECTORY 2.0
There is hefty competition among directory websites which makes it much harder to rank high with only “directory-type
content” which is why you can implement “magazine-type content” that will allow you to develop a top ranking directory
website that will perform impressively for years.
THE CONTENT
Contact the real estate professionals to enhance their profile by adding a headshot and a short interview. This will improve
the content quality which will drive it higher in search results. The interview questions can be send via email and it’s
completely fine to use the same questions over and over again since the answers will vary.
THE DISTRIBUTION
To be featured on a website with proper content is great in PR terms for that individual. They are very likely to share that
link throughout their social media channels. Yes, they are sharing content to their followers that leads to a website that
prominently markets and generates leads for you.

DIGITAL STRATEGY
REAL ESTATE DIRECTORYWEBSITES 2.0
SAMPLE INTERVIEW
How did you get started in real estate?
My senior year in college I met a real estate broker who took me under
her wing. I have been in real estate ever since and I love it.
What advice would you give to someone who is just starting out in the
real estate field?
It’s a very competitive field so make sure that this is something you will
truly enjoy otherwise you just won’t have the commitment to stick
through it in the harder times.
What is your favorite part of town and why?
That’s a tough question! I am a bit of a foody so I would have to say that
I like Santa Monica the best for all it’s great restaurants.

“An opportunity will eventually present itself but it will never wait on you.”

DIGITAL STRATEGY
CITY CO-BRANDINGWEBSITES
HYPER-TARGETING REAL ESTATE STRATEGY: YOUR NAME + YOUR CITY
KRIS MORGAN + CARSON
+ SILVER LAKE
+ WESTCHESTER
+ EAGLE ROCK
+ HOLLYWOOD
= KRISCARSON.COM
= KRISSILVERLAKE.COM
= KRISWESTCHESTER.COM
= KRISEAGLEROCK.COM
= KRISHOLLYWOOD.COM
CITY-
SPECIFIC
WEBSITE
CONTENT
REAL ESTATE
MARKETING
COPY
HYPER-
TARGETED
WEBSITES

DIGITAL STRATEGY
HYPER-TARGETING REAL ESTATE STRATEGY
The goal of a hyper-targeted strategy is to dominate online. Whether
people are researching a particular area or looking you up personally
they will always find you and be impressed by your online presence.
It is much easier to close deals when people come to you instead of you
going after them. There is a level of trust established before you have
ever met them in person and that is the BIG difference that changes the
game for a real estate agent.
DEAL FLOW

DIGITAL STRATEGY
HYPER-TARGETING REAL ESTATE STRATEGY
These city co-branding websites don’t just perform well in search
engines but they allow you to do unique marketing campaigns.
Imagines speak a thousand words. Co-branding photoshoots
allow you to emphasize your expertise in a particular market and
they perform much better than the boring plain photoshoots
that are scheduled annually.
Photographers are expensive until you make them an integral
part of the organization. The cost significantly decreases
especially if multiple agents are involved.

DIGITAL STRATEGY
BREAKING DOWN THE COST STRUCTURE
Headshots can cost on average between $250-$1,200 depending
on who you are working with but that cost can significantly
decrease as multiple agents pitch in to create similar content for
themselves.
The marketplace for digital photography is very competitive. It
will be fairly easy to identify photographers who are willing to
become a part of the team and lower their photography rates in
exchange for a consistent stream of business.
PROFESSIONAL
PHOTOGRAPHY
DIGITAL
PLATFORM
CITY-SPECIFIC
CONTENT

DIGITAL STRATEGY
"Burberry is now as much a media-content company
as we are a design company.“
Christopher Bailey
Chief Creative Officer at Burberry

“You have to be at least slightly more aggressive
than your competitors in order to win.”

DIGITAL STRATEGY
DOMAIN NAMES
Acquiring domains is the first step that sets the tone for the entire
digital strategy. It’s about securing the infrastructure that allows
you to do what other real estate agents have not done before.
DIGITAL STRATEGY
While a comprehensive strategy needs to lay out all the
possibilities of what you can do it needs to focus on the projects
that deliver the results you can build upon.
WEBSITE LAUNCH
The launch of the websites is budget-driven. The cost to launch a
website is the only prohibitive aspect. With each investment comes
a 5x-50x return that may be realized in as little as a 3 months.
Phase 1
• Acquire domain names.
Phase 2
• Develop a digital strategy.
Phase 3
• Launch websites.

“Only when you are going beyond your comfort
zone you can expand your growth potential.”

DIGITAL STRATEGY
EVENT MARKETING
EVENT MARKETING OPPORTUNITY
There is the opportunity for real estate agents to take on a new role that will
allow them to enhance their personal brand. Their new personal brand can
add a lot of value to any organization that they are working with.
Networking is something that is accomplished through skill not by effort. Being able to
make real connection requires going beyond following up on a business card.
Client Appreciation: It’s a proven statistic that a majority of business deals will
done through a network of affiliates or a closely related corporate network.
Media Wall: Adding a media wall as an event component is the cheapest way
to add “Hollywood-flair” to a regular client appreciation event.

DIGITAL STRATEGY
EVENT MARKETING
STRATEGIC PARTNERSHIPS
Have a good excuse to have an event. Find partners that allow you
to be that excuse.
Leveraging the resources of other organizations allows you to not
only insert yourself into leadership roles but establish a brand that
makes you the go-to-person within a set community.
People have an inherit fear of “missing out” and when you establish a brand
that’s everywhere (within a community) you gain the trust that facilitates
deal flow.

DIGITAL STRATEGY
EVENT MARKETING
If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand
your consciousness.
YOU ARE NOT ALONE

“You create your own opportunities.”

DIGITAL STRATEGY
APP TECHNOLOGY

STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
Startup Elite is a consulting firm specialized in
early stage ventures. From strategy review and
development to hands-on implementation, we
help you achieve accelerated growth.We are your
partner in getting your business to the next level.

Nationwide Real Estate Executives Proposal by Startup Elite

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Nationwide Real Estate Executives Proposal by Startup Elite