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There is a widespread stereotype in
Belarus that the retirement age is like
the end of life.
Elderlies choose a passive standing
and segregated from society living.
They leave an “active physical and
social life” for young people. But the
retirement age is actually the next level
of human development.
Elderlies could and should be part of
our society.
INTRODUCTION
Our audience is “young elderly”
55 - 65 years old. Compared to the
previous generation of 70+ years
people, these elderly are more
modern and active mobile users.
Also they can handle smartphones
and technologies on a basic level.
Nearly 65% of “young elderlies” are
smartphone users and 22% of them
use internet.
TARGET AUDIENCE
When the elderlies don’t
know how to occupy their
free time, they become
unsociable.
INSIGHT
In cooperation with mobile operators we
start a new rate “Mobile elderly”.
When switching to this rate, the pensioner
gets a new smartphone with already set
applications in it. The applications which
are specially designed for elderlies.
There are:
- the map with activities for pensioners
(computer courses, dance clubs, lections,
film shows and etc.)
- the list with different hobbies and their
description including tutorials
- the applications with physical exercises.
SOLUTION
The main advantage of this rate is the use
of geo targeting. Due to geo targeting, the
special program will monitor whether the
retiree overstays at home and takes part
in activities from the list.
As soon as the program understands that
the pensioner sits at home for too long, it
will send a personal invitation for the
closest activities for the elderlies.
GEO-TARGETING
as the main advantage
INVITATION
Elderlies who attend the activities, will be
able to click "Invite" button and chosen
elderlies or all nearby elderlies will receive
invitations.
For “young elderly”: not to become
passive, go out of time and with draw
into themselves.
For mobile operator: not to lose the
audience of strategic importance
(about 10% of consumers), to redirect
from passive to active phase and to
save the considerable part of profit.
Negative perception of retirement age
is not the cause of the problem, but its
consequence. Once elderlies begin an
active lifestyle, society will see that
elderlies enjoy their life. That will
change the perception of the retirement
age from negative to positive.
HOW WILL IT WORK
Team3

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Team3

  • 1. There is a widespread stereotype in Belarus that the retirement age is like the end of life. Elderlies choose a passive standing and segregated from society living. They leave an “active physical and social life” for young people. But the retirement age is actually the next level of human development. Elderlies could and should be part of our society. INTRODUCTION
  • 2. Our audience is “young elderly” 55 - 65 years old. Compared to the previous generation of 70+ years people, these elderly are more modern and active mobile users. Also they can handle smartphones and technologies on a basic level. Nearly 65% of “young elderlies” are smartphone users and 22% of them use internet. TARGET AUDIENCE
  • 3. When the elderlies don’t know how to occupy their free time, they become unsociable. INSIGHT
  • 4. In cooperation with mobile operators we start a new rate “Mobile elderly”. When switching to this rate, the pensioner gets a new smartphone with already set applications in it. The applications which are specially designed for elderlies. There are: - the map with activities for pensioners (computer courses, dance clubs, lections, film shows and etc.) - the list with different hobbies and their description including tutorials - the applications with physical exercises. SOLUTION
  • 5. The main advantage of this rate is the use of geo targeting. Due to geo targeting, the special program will monitor whether the retiree overstays at home and takes part in activities from the list. As soon as the program understands that the pensioner sits at home for too long, it will send a personal invitation for the closest activities for the elderlies. GEO-TARGETING as the main advantage
  • 6. INVITATION Elderlies who attend the activities, will be able to click "Invite" button and chosen elderlies or all nearby elderlies will receive invitations.
  • 7. For “young elderly”: not to become passive, go out of time and with draw into themselves. For mobile operator: not to lose the audience of strategic importance (about 10% of consumers), to redirect from passive to active phase and to save the considerable part of profit. Negative perception of retirement age is not the cause of the problem, but its consequence. Once elderlies begin an active lifestyle, society will see that elderlies enjoy their life. That will change the perception of the retirement age from negative to positive. HOW WILL IT WORK