The document proposes a comprehensive program to create new jobs for people with limited abilities by providing consulting and training services to companies. The program aims to benefit the company by generating profits from service fees, benefit client companies through tax reductions and access to investments for hiring people with limited abilities, and create extra jobs for people with limited abilities. A communication strategy is proposed to promote the program to business leaders and government officials with the goal of achieving the strategic social and economic benefits.

1. “Give a man a fish; you have fed him
for today. Teach a man to fish; and
you have fed him for a lifetime”
Old parable

2. Who we are
“Key decisions” Company specializes in strategic,
investment and management consulting, comprehensive
reorganization, organization diagnostics and establishing of
holdings.
The company has extensive experience in such industries
as building, engineering, mass-media, light industry, food
manufacturing, mechanical engineering, etc.
Along with consultancy “Key decisions” Company is known
as holder of unique author’s workshops, trainings and
courses in corporate format.

3. Background
Total amount of people with limited abilities in
Belarus in 2012 was 519,2 thousand people and only
18% of them have a job. In 2012 only 9% of people
with limited abilities who has registered as
unemployed this year got a job.

4. Product description
We offer a comprehensive program, that includes
consulting and training in the field of creating new jobs
in different economic sectors for people with limited
abilities.
Goals
Profit for our Economic benefit Extra jobs for
company from for companies people with
selling our service using our product limited abilities

5. Job to be done
Develop and implement effective communication strategy for new
comprehensive program for the chosen target group
Target audience
B2B: top-managers and business B2G: employees of the Ministry of Economic
owners in different fields of Affairs , the Ministry of Labor and Social
activities Protection, Social Protection Fund
Key message: “If you hire people Key message: “This comprehensive program
with limited abilities, you can get helps to achieve strategic goals of the
additional profits in forms of tax government: attraction of foreign investments
remissions and access to targeted and creation of new jobs for people with
foreign investments” limited abilities”

6. Guidelines Timeline
1. Develop and approve creative concept and May 1, 2013
media-strategy of promotion for new service of the
company in compliance with given complicated
conditions
2. Develop and approve activity plan May 13, 2013
3. Develop and approve assistance program for the June 1, 2013
company web-site that will calculate potential
economic benefit for client according input data
about client and desirable amount of employees
with limited abilities
4. Realization of advertising campaign Terms of
realization –
2 months
Budget – 42 000 USD (30 000 USD – after the end of campaign and
12 000 USD – additional bonus in case of achieving necessary KPI)

7. Social benefits
Social benefit of our service is considerably
increased amount of vacancies for people with
limited abilities and thereby it helps them to fulfil
themselves as professionals. As a result this sphere
of life becomes more accessible for them.

8. JOB ACCESSIBILITY for people
with limited abilities