Enterprise Content Marketing Findings READ THE FULL POST AT https://www.fourquadrant.com/content-marketing-elevates-go-to-market-execution/ KEY TAKEAWAYS - Nearly 30% of enterprise content marketers say content marketing and sales are not very/not at all aligned in their organization. - 36% of enterprise content marketers say their organization has a documented content marketing strategy. - 38% of enterprise content marketers describe their organization’s proficiency with the use of content marketing technology as intermediate; another 30% describe it as novice. - 59% of enterprise content marketers say they always/frequently prioritize the audience’s informational needs over their organization’s sales/promotional message. INCLUDED IN THIS DECK - Changes in Enterprise Content Marketing Budgets - Enterprise Content Marketing Goal Achievement - Benefits of a Documented Enterprise Content Marketing Strategy - Top 5 Enterprise Content Marketing Issues - Where Did Enterprise Content Marketer’s Spend Money - Enterprise Content Marketer’s Use of Personas - How Enterprise Content Marketer’s Nurture - Driver’s for Creating Enterprise Content - Research Techniques of Enterprise Content Marketer’s - Content Marketing Technology Benefits - Technologies Enterprise Content Marketing Teams Use - Why Enterprise Content Marketer’s Pay - Enterprise Content Marketing Team Structure - Proportion of Enterprise Marketers With a Content Marketing Strategy - Enterprise Content Marketer’s Proficiency With Technology FOR ADDITIONAL GO-TO-MARKET RESOURCES VISIT Read the full post fourquadrant.com/content-marketing-elevates-go-to-market-execution/ Tech Trends for B2B Marketers @ fourquadrant.com/tech-trends-for-b2b-marketers/ CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/ Go to Market Resources @ fourquadrant.com/ Free Downloads @ fourquadrant.com/free-marketing-templates/ IT Tech Spending Research @ fourquadrant.com/go-to-market-it-spending-research/

1. Go to market resources @ fourquadrant.com
Enterprise Content Marketing Findings

2. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Changes in Enterprise Content Marketing Budgets
Source: Content Marketing Institute, MarketingProfs

3. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Enterprise Content Marketing Goal Achievement
Source: Content Marketing Institute, MarketingProfs

4. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Benefits of a Documented Enterprise Content Marketing Strategy
Source: Content Marketing Institute, MarketingProfs

5. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Top 5 Enterprise Content Marketing Issues
Source: Content Marketing Institute, MarketingProfs

6. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Where Did Enterprise Content Marketer’s Spend Money
Source: Content Marketing Institute, MarketingProfs

7. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Enterprise Content Marketer’s Use of Personas
Source: Content Marketing Institute, MarketingProfs

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Enterprise Content Marketing Findings
How Enterprise Content Marketer’s Nurture
Source: Computer Economics

9. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Driver’s for Creating Enterprise Content
Source: Content Marketing Institute, MarketingProfs

10. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Research Techniques of Enterprise Content Marketer’s
Source: Content Marketing Institute, MarketingProfs

11. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Content Marketing Technology Benefits
Source: Content Marketing Institute, MarketingProfs

12. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Technologies Enterprise Content Marketing Teams Use
Source: Content Marketing Institute, MarketingProfs

13. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Why Enterprise Content Marketer’s Pay
Source: Content Marketing Institute, MarketingProfs

14. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Enterprise Content Marketing Team Structure
Source: Content Marketing Institute, MarketingProfs

15. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Proportion of Enterprise Marketers With a Content Marketing Strategy
Source: Content Marketing Institute, MarketingProfs

16. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Enterprise Content Marketer’s Proficiency With Technology
Source: Content Marketing Institute, MarketingProfs

17. Go to market resources available @ www.fourquadrant.com
Enterprise Content Marketing Findings
Enterprise Content Marketing Maturity Assessment
Source: Content Marketing Institute, MarketingProfs

18. Read the full post fourquadrant.com/content-marketing-elevates-go-to-
market-execution/
Tech Trends for B2B Marketers @ fourquadrant.com/tech-trends-for-b2b-
marketers/
CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-
2019/
Go to Market Resources @ fourquadrant.com/
Free Downloads @ fourquadrant.com/free-marketing-templates/
IT Tech Spending Research @ fourquadrant.com/go-to-market-it-spending-
research/
Go to Market Resources From Four Quadrant
for Sales & Marketing