CMO Spending Survey Results

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CMO Spending Survey Results View more charts & stats to develop your go to market strategy and guide your tactical execution at https://www.fourquadrant.com/go-to-market-charts-marketing/ In this deck there are 10 informative, detailed, pragmatic, actionable graphics to view. Deck Outline - Key Planning Assumptions Based on Research - Marketing Budget Trends - Marketing Budget Composition - New Responsibilities – Functions & Reports - Top Marketing Priorities - Capital Budget for Marketing - Does Marketing Have a P&L Key Findings Marketing budgets continue their steady ascent in 2016, climbing to 12% of company revenue CMO marketing tech spending is on track to exceed the CIO technology spend in 2017 as marketing looks after a growing number of customer touch points 24% of marketing leaders expect their 2017 digital advertising budget will rise significantly CMOs that own or share P&L responsibility get budgets that are 20% higher, on average For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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Go to market resources @ fourquadrant.com
CMO Spending Survey Results

CMO Spending Survey Results
Key Planning Assumptions Based on Research
§ Marketing Budget Trends
§ Marketing Budget Composition
§ New Responsibilities – Functions & Reports
§ Top Priorities
§ Capital Budgets
§ Who Owns P&L

CMO Spending Survey Results
§ Marketing Budgets on the Rise
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ How Much Will Marketing Budgets Change
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Marketing Expense Budget Deconstructed
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Where Are Marketing Dollars Spent
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Top Priorities for Marketing Investment
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Marketing Expense Budget Allocation
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Who Controls the Marketing Capital Budget
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Does Marketing Have It’s Own P&L
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ New Functions Report to the CMO
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

§ Who Does the Chief Customer Officer Report to
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner

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FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read Go to Market Insights @
fourquadrant.com/marketing-resource-blog/
DOWNLOAD Go to Market Planning Template @
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