Panel: Programmatic revolution - end of the advertising as we know it?

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Marketing Festival

Marketing Festival 2016

Marketing

BeFirst to
theFUTURE
PROGRAMMATIC
REVOLUTION
End of the advertising as we know it?

59%
of Digital advertising
will be bought via
automated systems
by 2017(1)
2018
by this time,
CMOS will spend
more on IT
than CTOs (2)
Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013
Programmatic is BIG

Confidential & Proprietary
Programmatic is BIG

Thanks to platforms and data
you can reach the right
audience at the right time
and context with the right
format and message for the
right price.

Thanks to platforms and data ...
1st Party Data
Campaigns CRM Analytics
3rd Party Data
Platforms Providers

… you reach the right audience ...
Socio
Demo
Interests Commercial
Intents
Customer
Segment
Website
Activity
Campaign
Exposure

… with the right format and message ...
Dynamic
Tailor
made
Engaging
Multi
screen

… for the right price.
Open
Auction
Private
Auction
Preferred
Deals
Programmatic
Guaranteed

What do marketers
like most about
programmatic?

Panel: Programmatic revolution - end of the advertising as we know it?

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Panel: Programmatic revolution - end of the advertising as we know it?

1. BeFirst to theFUTURE PROGRAMMATIC REVOLUTION End of the advertising as we know it?

2. 59% of Digital advertising will be bought via automated systems by 2017(1) 2018 by this time, CMOS will spend more on IT than CTOs (2) Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013 Programmatic is BIG

3. Confidential & Proprietary Programmatic is BIG

4. Thanks to platforms and data you can reach the right audience at the right time and context with the right format and message for the right price.

5. Thanks to platforms and data ... 1st Party Data Campaigns CRM Analytics 3rd Party Data Platforms Providers

6. … you reach the right audience ... Socio Demo Interests Commercial Intents Customer Segment Website Activity Campaign Exposure

7. Relevant environment … at the right time and context ... Brand-safe environment Right timing

8. … with the right format and message ... Dynamic Tailor made Engaging Multi screen

9. … for the right price. Open Auction Private Auction Preferred Deals Programmatic Guaranteed

10. What do marketers like most about programmatic?

Panel: Programmatic revolution - end of the advertising as we know it?

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Panel: Programmatic revolution - end of the advertising as we know it?