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Panel: Programmatic revolution - end of the advertising as we know it?

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Marketing Festival 2016

Publicada em: Marketing
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Panel: Programmatic revolution - end of the advertising as we know it?

  1. 1. BeFirst to theFUTURE PROGRAMMATIC REVOLUTION End of the advertising as we know it?
  2. 2. 59% of Digital advertising will be bought via automated systems by 2017(1) 2018 by this time, CMOS will spend more on IT than CTOs (2) Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013 Programmatic is BIG
  3. 3. Confidential & Proprietary Programmatic is BIG
  4. 4. Thanks to platforms and data you can reach the right audience at the right time and context with the right format and message for the right price.
  5. 5. Thanks to platforms and data ... 1st Party Data Campaigns CRM Analytics 3rd Party Data Platforms Providers
  6. 6. … you reach the right audience ... Socio Demo Interests Commercial Intents Customer Segment Website Activity Campaign Exposure
  7. 7. Relevant environment … at the right time and context ... Brand-safe environment Right timing
  8. 8. … with the right format and message ... Dynamic Tailor made Engaging Multi screen
  9. 9. … for the right price. Open Auction Private Auction Preferred Deals Programmatic Guaranteed
  10. 10. What do marketers like most about programmatic?

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