Wes Yee takes his email test generation experience and walks you thru a snappy presentation about all of the key points of exception email campaigns.

1. All your email testing programs are
belong to us
Wes Yee
March 30, 2013
Marketing Camp san francisco
Tuesday, April 2, 13

2. About me
senior Online
marketing manager
at kony
twitter @wesyee
Tuesday, April 2, 13

3. why?
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4. you have to make decisions
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5. what?
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6. Discos
• Delivery
• Interval
• Subject
• Content
• Order
• SEnder
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7. Content
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8. sender
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9. SUbject
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10. Delivery
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11. interval
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12. Order
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13. how?
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14. Distilling the data
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15. WHen?
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16. EVery opportunity you have
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17. discussion
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18. Thank you!
• Excel: bit.ly/emailtestgenerator
• wes@wesyee.com
• Twitter: @wesyee
• Linkedin: linkd.in/wesyee
• Slide deck url: insert it here
Tuesday, April 2, 13