1. TEN
S O C I A L N E T WO R K S
52 about Them
Must-know Facts
t o h e l p yo u
understand
your social potential

2. This factBook
was compiled with statistics from December 2012
and brought to you by
MarketShare Masters
is ranked of more than
HALF A MILLION
contractors
for multiple advertising categories
on freelance marketplace, ELANCE.

3. So…
What do YOU
know about

4. 36% of ALL
social media users
post
brand-
related
content.

5. Tech-focused sites People
are almost the ONLY
social platforms that
spend 22%
have more male of their day
users than female.
online.
70%
of adult social networkers
make purchases online.
M o re t h a n 110 million
E u ro p e a n s a n d A m e r i c a n s a c c e s s
t h e i r s o c i a l n e t wo r k s
on their smartphones.

6. people on
Earth,
are active
Facebookers.

7. The The median age
average
for Facebookers
user has
continues to get
130
friends (aka
people they
o ld e r
each year.
recommend
things to).
More than once a day,
31% of users
will check-in
to locations they're at.

8. Twitter
handles
more search queries
per month
than Bing and Yahoo
combined
…
over 24 billion!

9. 30% of Tweeters
have an income
of more
than $100,000.
One million
accounts are added
every single day.
Tweeters are
generally
than Facebook users.

10. ninety-eight
of AdAge’s
To p 1 0 0 a d v e r t i s e r s
have run campaigns on
YouTube.

11. 500 years
of YouTube videos
are watched every day
o n Fa c e b o o k .
1 hour of video
is uploaded
per second.
On average,
ONE VIDEO SHARE
produces six new views.

12. Almost 80%
LinkedIn of all users
has members
are over
in more than
the age of 35.
200 countries.
Who are
to?
45% of users work
for companies
with over 39% of users are
10,000
employees. high-ranking
officials in their
respective
companies.

13. pin
them
down
Pinterest receives 80% of users are
1.3 m i l l i o n female; half of which,
visitors per day. are .

14. Pinterest
is 3 times
at retaining and
engaging users
than Twitter.
21% of users
have something
after seeing it
inned.
Pinterest drives
more referral traffic
than YouTube, Google+ and LinkedIn

15. The +1 button
is used More than
5 billion times 2/3 of users
every day. are male.
"Student“ Over 42%
is the #1 of Google+ users
occupation are single.
of Google+ users.

17. Almost 50% of Myspacers
are under 35 years old.
85% of users do not have
a college degree.
Half of all users have an
annual income
under $50,000.
A majority of users are
based out of
California, Florida, and Texas.

18. Over
50%
of Yelpers
are from
Generation
X.

19. One in Five
romantic
couples
meet
online.

20. receives over
page views per month.
60% of users Over 2/3 of Cupids
are male are college
Millenials. graduates.
Most female users list There are more
at least ONE good- Hispanic users than
housekeeping any other ethnic
product. group.

21. With ALL THAT
being said,
here are the facts
to keep you
:

22. Social Media usage
is projected to
continue
increasing
at a rate of about
e a c h ye a r.

23. T wo ye a r s a go,
only 10% of all seniors
we re u s i n g s o c i a l m e d i a .
Since then,
that number has
increased 150%,
and is still rising,
as older generations
to the
changing technology around them,
especially the
social network landscape.

24. More than half
of all social users
are between
25 and 44 years old,
with only 5%
and 1 percent over 65.
But keep in mind,
7.5 million Facebook users in 2011
were underage
and registered with fake birthdays.
Moral of the story?
Don't ever rule out a potential audience
just because the numbers
say you should right now.

25. With the speed of technical evolution,
all these stats can change in the
blink of an eye ,
and you need to be ready to adapt
every time it happens.
But of course, you have to have
the right tools and the best resources
to catch all the changes, and that's where
can help!
Give us a buzz and we'll make sure you're
always targeting the right audience!
www.MarketShareMasters.com

26. RESOURCES
abcnews.com
blog.okcupid.com
business2community.com
ignitesocialmedia.com
jeffbullas.com
pewinternet.org
pingdom.com
prdaily.com
quantcast.com
searchenginejournal.com
slideshare.net/wavelab
thesocialskinny.com
venturebeat.com

27. This factBook
was compiled with statistics from December 2012
and brought to you by
www.MarketShareMasters.com