1. Get more info on this report!
Wireless Information in Professional Markets 2009-2010
October 22, 2009
The market for critical business and professional information delivered via cell phone or
PDA might be the most exciting application to spring out of the technology revolution.
Adoption of these services has already taken hold in the fields of law, health care and
finance, but its full potential has not yet been met. Wireless Information in
Professional Markets 2009-2010 focuses on market penetration, usage patterns,
pricing, end-user segment profiles, major players, emerging technologies and the
challenges this market will face as it continues to evolve.
Wireless Information examines wireless technology in the context of its ability to deliver
information to professionals and how that will impact the companies that develop and
sell information aimed at professionals. The report provides:
An overview of the size of the market broken down by the law, business and
health care industries;
Includes a discussion of industry, business and technology forces impacting
wireless information;
Profiles the leading professional wireless information providers;
Identifies and analyzes the key networks that carry or provide wireless
communication services in the following regions: North America, Europe and
Asia; and Examines the core technologies (cellular, 3G, satellite, bluetooth, WiFi
) and devices (smartphones, PDAs, e-readers, media players, mobile computing)
used in wireless information markets.
Additional Information
Stamford, CT—October 21, 2009—The health care sector and small businesses will
prosper the most from widespread implementation and use of wireless broadband,
according to Wireless Information in Professional Markets 2009-2010 the latest

2. strategic market report released today from Simba Information, a leading media industry
forecast and analysis firm.
By 2012, the percentage of U.S. physicians using smartphones will increase to 81%.
The current rate of penetration is 64%. Productivity improvements due to use of mobile
broadband solutions across the U.S. health care industry are valued at almost $7 billion.
That number is expected to triple by 2016 to $27.2 billion.
The professional segment within the wireless industry is growing, but has been losing its
share of total revenue due to the explosive growth of sales to consumers. Due to this
loss in share, Simba estimates approximately 33% of the wireless industry, including all
service and device sales, is generated by the professional market.
The market for critical business and professional information delivered via cell phone or
PDA might be the most exciting application to spring out of the technology revolution.
Adoption of these services has already taken hold in the fields of law, health care and
finance, but its full potential has not yet been met. This report focuses on market
penetration, usage patterns, pricing, end-user segment profiles, major players,
emerging technologies and the challenges this market will face as it continues to evolve.
Report sections include:
Overview and Market Size
Core Technology and Devices
Wireless Information in Professional Markets
Global Networks & Carriers
Outlook and Market Projections
For additional information please visit www.simbainformation.com or contact Dan
Strempel at 203-325-8193 x103.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba provides consulting and reports that provide key
decision-makers at more than 15,000 client companies around the globe with timely
analysis, exclusive statistics and proprietary industry forecasts. For more information,
please visit www.simbainformation.com.

3. Table of Contents
Methodology
Executive Summary
Chapter 1: Overview
Introduction
Market Size
Law
Health Care
Business
Trends
Bluetooth Connects Everything as Cell Phones Evolve
3G’s Subscriber List Grows as 4G Looms
Wi-Fi and WiMAX Usage Advances
Text Messages Lead the Way
Security Issues on the Mind
Table 1.1: Professional Wireless Market Proportional to Global Wireless Industry,
2008
Table 1.2: Estimated and Projected Mobile Subscribers in Africa, 2002-2012P
Chapter 2: Core Technology and Devices
Introduction
Core Technology
Cellular, 3G and Beyond
Satellite
Wi-Fi and WiMAX
Bluetooth
Devices
Mobile Computing
Personal Digital Assistants
Smartphones
E-Readers and Media Players
Table 2.1: Operators Committed to LTE 4G
Table 2.2: World Satellite Services Revenue
Table 2.3: Bluetooth and Wi-Fi Brand Awareness by Country, 2006
Table 2.4: Bluetooth Brand Awareness by Product Category, 2005-2006
Table 2.5: Bluetooth Claimed Purchase Rates by Country, 2006
Table 2.6: Netbook Growth as a Percentage of the Total Laptop Subcategory,
July-December 2008
Table 2.7: Global Smartphone Unit Sales to End Users by Vendor, 2007-2008
Table 2.8: Global Smartphone Unit Sales to End Users by Operating System,
2007-2008
Table 2.9: U.S. Wholesale Electronic Book Sales, 2002-2008

4. Chapter 3: Wireless Information in Professional Markets
Introduction
Market Size
Law
Health Care
Business
Leading Wireless Information Providers in Law
Microsoft Windows Mobile
Reed Elsevier
Thomson Reuters
Wolters Kluwer
Google
Leading Wireless Information Providers in Health Care
Wolters Kluwer Health
Epocrates
Thomson Reuters
WebMD Health
Skyscape (Physicians Interactive)
McGraw-Hill
Elsevier
Unbound Medicine
CMPMedica
Leading Wireless Information Providers in Business
Bloomberg
Turning Studios
Thomson Reuters
CRM Solutions
Dow Jones
FactSet Research
Yahoo! Finance
Trends in Professional Wireless Information
Smartphone Apps Get Serious
Pediatricians View of PDAs Changing
U.S. Government Encouraging EMR Use
New Methods of Mobile Use Being Developed for Nurses
Internet Use Can Help Patients Understand Their Health
Medical Device Makers Team with Cell-Phone Industry
Health Care: Disseminating an Abundance of Information
Critics Say Current Administration’s Plans Won’t Bring Savings
Future Physicians Weigh in on Importance of Technology in Medicine
Will Legal Professionals Find Use in the Internet Age?
The Economic Crunch Forces Legal Professionals to Embrace Mobile
BlackBerry vs. iPhone in Legal Community
Table 3.1: Selected Wireless Providers
Table 3.2: Revenue from Wireless Information Products by Segment, 2007-
2009P

5. Table 3.3: Wireless Information Markets Market Share by Segment, 2008
Table 3.4: Revenue Growth, Leading Professional Wireless Information Products
in Law, 2008-2009P
Table 3.5: Revenue Growth, Leading Professional Wireless Information Products
in Health Care, 2008-2009P
Table 3.6: Revenue Growth, Leading Professional Wireless Information Products
in Business, 2008-2009P
Chapter 4: Global Networks & Carriers
Introduction
Global Networks & Carriers
Leading Wireless Carriers in North America
Verizon Wireless
AT&T
Sprint Nextel
T-Mobile
U.S. Cellular
Leading Wireless Carriers in Europe
Vodafone
Telefonica
Telenor
TeliaSonera
Orange/France Telecom
Leading Wireless Carriers in Asia
China Mobile Communications Corp.
China Unicom
Bharti Airtel
MTN Group
Mobile TeleSystems (MTS)
NTT docomo
Leading Wireless Carriers in Rest of the World
America Movil
Etisalat
Orascom Telecom
SK Telecom
Telecom New Zealand
Trends Affecting Global Networks and Carriers
The Competitive Mobile Landscape
Wireless Broadband Adoption to Yield Huge Productivity Gains
Health Care Efficiency Enhancements
Table 4.1: Leading Wireless Carriers in North America, 2008
Table 4.2: Leading Wireless Carriers Europe, 2008
Table 4.3: Leading Wireless Carriers in Asia, 2008
Table 4.4: Leading Wireless Carriers in Rest of the World, 2008
Table 4.5: Wireless Data Penetration Among Wireless Business Users
Table 4.6: Health Care Efficiency Achieved

6. Chapter 5: Outlook
Introduction
Long Term Trends
Sluggish Economy Hurts Major Players
FCC Probes
Wireless Broadband Use to Grow 20% by 2016
Broadband Wireless to Expand in the Middle East, Asia
Mobile Broadband Users to Overcome Fixed Broadband Users by 2013
Business Strategies Forced to Change Due to Portable Market Explosion
Fierce Competition Equals Greater Opportunities for Information Providers
Search Providers Enter the Market
Smartphone Growth to Set Industry Pace
Numbers Show Wireless Has Broad Potential in Health Care
Google Enters Device OS Market
The Dawn of e-Health Records
Success of Mobile Web Could Be Linked to Creation of an Open Environment
Market Projections
Table 5.1: Wireless Professional Market Totals, 2009-2012P
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